Mobile brand recognition helps Samsung and LG sell appliances

Mobile brand recognition helps Samsung and LG sell appliances
This may not come as a surprise, but it also may not be something that you would normally consider: brand recognition helps to sell products, even if the products are about as different as you can get. Sony has always been a company that relied on this because it offered products from TVs, to audio equipment, to cameras, mobile devices, and gaming consoles. Well, it seems that mobile brand recognition has been helping Samsung and LG to sell more appliances.

The two Korean companies have long been offering appliances, but it seems as though their recent success in mobile has been leading to more consumers choosing their home appliances as well. According to the Wall Street Journal, Samsung has jumped impressively from just 2.3% of the U.S. home appliance market five years ago to 10.5% in Q2 of this year, while LG is up to 14% from 8.5% in that same time span. 

Of course, Samsung has become the king of smartphones over that time period with its Android offerings, and LG has been making a solid name for itself as well, though it had a stronger brand name in appliances than Samsung did. This trend should only continue as companies look to branch out more, and as Samsung looks to converge its devices with Tizen.

source: WSJ



1. ZettaiRyouiki

Posts: 39; Member since: Aug 05, 2013

Other than TVs, i wont buy Samsung, but my next TV might be Sharp instead. LG, good refrigerators.

6. Kan_wha

Posts: 88; Member since: Jun 25, 2012

Did nobody on this site experience the great capacitor plague? Samsung was notoriously bad for performing warranty repairs on their affected sets. Purchaser- "My TV wont turn on" Samsung- "USER ERROR, WARRANTY VOID!" LG was okay though, just a little slow

2. thelegend6657 unregistered

Lg makes good fridge . My family just bought a Samsung washing machine , good specs for good price . Although still belt driven unlike LG's newest beltless technology , but at least I have a good deal on that Samsung washing machine . Other than that all of the other appliances in my house are Panasonic example : Main TV , air-cons , fridge . I do have 2 Samsung TV at home. One is a Full HD LCD that I use for gaming an a CRT one that is 19 and a half years old. Still working fine . Personally , I used to be a fan of Samsung Galaxy until they rolled out the ugly like a soap Galaxy crap 3 and their bloated and rotten till the core nature UX . As for LG and I only owned 1 LG phone before and the only LG I would buy is the Nexus 4

3. jomzkie

Posts: 22; Member since: Mar 04, 2013

I have Samsung Tv And still working for more than 5 years, I also have Samsung monitor and ive using it for more than 4 years ,Automatic washing and manual washer that is very efficient in water unlike other brand like LG which I saw and its waste too much water unlike Samsung and I also have Samsung Phone and its Perfect the Super Amoled is very stunning and even compare it with other brand my Samsung really standout performance really the best in its class my next fridge will be Samsung they are very reliable We don't have any trouble choosing Samsung.

4. julz17ronald

Posts: 52; Member since: Apr 26, 2013

We bought LG 3D Smart TV and I love it however, I had my first and last phone with LG two years ago due to major problem with it. I still prefer Sony or Samsung for phone.

5. ncarlosmiguel

Posts: 206; Member since: May 14, 2013

Its the other way around for Sony.

7. DessyAnaiwan

Posts: 1; Member since: Jan 17, 2014

Samsung, Sony, LG, all are the most popular brands for home and kitchen appliances. They are also providing great services to their customers. As Samsung is widely known because of it's smart appliances and smart phones. Thanks Samsung inventors !!

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