Microsoft throwing money at its mobile problem - about a billion of it

Microsoft throwing money at its mobile problem - about a billion of it
Windows Phone 7 launch date is approaching fast. We know Microsoft will be coming up with some decent hardware for the initial launch from LG, HTC and Samsung, with AT&T taking the prominent role. We also know that the mobile OS will feature tight and well-executed Xbox LIVE integration.

What we didn't know, though, was how much all this hype and subsidized development costs will set Microsoft back with. An analyst at Deutsche Bank has taken the effort to poll his sources at Redmond, and they have concluded that the whole shebang might shape up to hit one billion dollars, split about even between marketing, and then development plus manufacturing initiatives.

What can't be fixed with money, can be fixed with more money - we've said that about Microsoft, and it never disappoints in that regard. We just hope that Microsoft will recover those costs somehow. We don't know what it is charging manufacturers for the OS, but they surely have to sell hundreds of millions of devices with WP7 to justify these expenses. Hopefully, Microsoft learned a lesson from the KIN project, which resulted in at least $240 million writeoffs in the last quarter's earnings report.

Here is your daily video dosage of WP7 in action below. This time a developer has posted the video in response to claims that the email client won't handle HTML view. Obviously, it does, but picture attachments still have to be downloaded manually for security reasons.

source: TechCrunch and WMPowerUser



1. ilia1986 unregistered

So - will the WP7 be the XBOX of the cellphone industry? I guess this is the first time for them for trying to conquer a market the 3rd time (not to mention the 2nd) after 2 failed products.

2. billirubin unregistered

I'm kind of worried about WP7 because trying to sell the KIN phones was akin to pulling teeth. Guess we'll just have to see what happens.

3. osanilevich

Posts: 287; Member since: Sep 29, 2009

true but the kin is nothing compared to WP7. look up some preview videos on youtube, it looks really good and more user friendly than both IOS4 and Android

4. derp unregistered

a root canal is more user friendly than androids god awful menu's.

5. scvzw2

Posts: 32; Member since: Jun 20, 2010

Which Adriod did you use?? lol

6. phonedemocracy

Posts: 98; Member since: Sep 30, 2009

I've always found Android easy to use. This guy must be using 2.1 loaded onto a T-Mobile G1 or something, lolololol.

7. pingpong

Posts: 145; Member since: Mar 28, 2010

Sounds like @derp mixed up Android with WM6.5 lol

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.