Microsoft marketing executive Sullivan says Windows Phone now has 5% (global) market share

Microsoft marketing executive Sullivan says Windows Phone now has 5% (global) market share
UPDATE: The original story from one of the sources we cited for this article was changed since the time we published it. The interview with Mr. Sullivan now appears to have been conducted by ComputerWorld, not PCMag as was originally published by the source. Furthemore, it appears that Mr. Sullivan had been misquoted by the source and did not claim that Windows Phone has 5% of the global smartphone market. We apologize for any confusion that this has caused to our readers.

The Windows Phone platform seems to have caught on in the last month or two, most likely coinciding with the launch of Windows Phone 8. Greg Sullivan, Microsoft's Senior Marketing Manager says that Windows Phone 8 units are "selling like hotcakes" in China, and in the U.S. sales are strong for the Nokia Lumia Windows Phone 8 line. We also passed along to you the word last week that the HTC Windows Phone 8X is doing brisk business in the States. As a result, Sullivan says that Windows Phone models now control 5% of (the global, presumably) smartphone market.

Sullivan repeated something his boss said the other day. Microsoft CEO Steve Ballmer said that sales in the last week of last month were five times higher than the total rung up in the same week a year ago. Sullivan not only pointed out the sales trends, but also noted the momentum in the Windows Phone Marketplace which now is the home to 125,000 apps. That still trails the 775,000 apps in the Apple App Store, and a similar amount in the Google Play Store.

In China recently, the Nokia Store in Shanghai faced long lines twice while putting the Nokia Lumia 920 up for sale. The second time, the yellow variant was sold out in twenty minutes.

source: PCMag via WMPoweruser



1. XperiaFanZone

Posts: 2281; Member since: Sep 21, 2012

Hoping Microsoft will be the bigger competitor.

22. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

They do appear to be displacing RIM for the number 3 spot. Hopefully their long hiatus in the boonies has given them some humility. It would be great to see MS and its handset partners pushing the innovation envelope without the arrogance that MS displayed in times past.


Posts: 4851; Member since: Apr 13, 2012

I think this is untrue, and it's 3%.

4. rabih_z

Posts: 45; Member since: Nov 02, 2012

how did you get your number?

11. thunderbolt

Posts: 76; Member since: Jan 10, 2013

Check Gartner report of Nov 2012. Says 2.4% for till Q3 2012.

15. -box-

Posts: 3991; Member since: Jan 04, 2012

Yeah, taking out half of a quarter is going to give accurate figures for the same quarter. 5% is reasonable and probable, and will continue to grow.

21. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

Meh. Not interested in what Gartner has to say, nor what this Sullivan guy has to say. Show me some concrete data, like sell-though sales numbers, activation reports and/or independent network traffic reports. I hate to sound too skeptical, it's just that everything coming out of Microsoft makes it seem they are doing well, yet for all WP's supposed success I have yet to see a single WP device in the field. I'm a tech junkie and I work in a tech industry. I notice other people's phones, and at this point the landscape is nothing but iOS and Android (with just a small handful of folks clinging to their Symbian feature phones).

26. thunderbolt

Posts: 76; Member since: Jan 10, 2013

If it was a success someone would have been "Monkey Dancing" at CES all over the stage.

24. chuyauchi

Posts: 1; Member since: Jan 10, 2013

Q3 is too early. WP8 devices (such as Lumia 920, HTC 8X, Samsung Ativ S... etc.) are just startted selling. The number will continue to grow because of Indian and Chinese market.

3. Dunknown

Posts: 84; Member since: Jul 23, 2012

I can see the path way of the phone os. Symbian later Android, later Microsoft, Later Sailfish, Later iOS, Later ubuntu maybe and Symbian will be climbing back again. Symbian doesnt seem to be dead yet. Nothing will stay forever, Everything will come down one day. LIke now is Symbian soon is android.

20. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

You are correct on one point - Nothing will stay forever, Everything will come down someday. No argument there. As far as your ordering of OS dominance and the 'soon' timeline for Android's decline, it's all wild guess and speculation.

5. thunderbolt

Posts: 76; Member since: Jan 10, 2013

Good so who is losing the market share ... everyone claims they are gaining global market share and don;t reveal anythin g beyind that. In China did android lose market share because WP8 is selling like hotcakes? or this is just hot air?

12. Henrik

Posts: 141; Member since: Feb 18, 2012

All smartphone camps (except BlackBerry and Symbian) are growing since there are more and more previously non-smartphone users coming in, buying their first smartphone. But the camps grow at unequal pace because of their uneven existing user base. Android has the "friend effect" to make 50-70 people out of 100 to recommend Android to a friend (since the market share of Android is 50-70%), while Windows Phone who came in later only have 3-5 people available to recommend the phone to their friends. This is why it takes such time and resources to overthrow Android and iOS. They simply have too many existing users invested in the platform. Windows Phone, though, is more than doubling its user base each year. Around 130% increase Year-over-Year. But since iOS and Android gains from the "friend effect" in a much bigger way since they have larger user base(s) already existing, they gain more market share without even having to double their user base. To make it as an understandable example: 70 million Android users available to recommend their platform or affect other friends into following their footsteps is a Lot more people than 5 million available Windows Phone users doing the same thing. This is why the growth is so extremely unequal and "unfair". Windows Phone is the fastest growing mobile OS out there, but since it grows out of a much smaller number (doubling a smaller user base) - it gets drowned in the flood of the spam that is Android, manufactured by every single smartphone OEM out there except BlackBerry, Nokia and Apple. Every s**tty OEM you can think of is producing an Android handset, no matter how good it is or if they later on want to keep supporting the handset or not. So Android handsets are available at All price points Everywhere in Massive scale, all around the globe. Which Windows Phone is (still) not. The real loser is RIM/BlackBerry and Symbian, which are losing customers instead of gaining new ones. So all camps except those two are gaining customers on the expense of BlackBerry and Symbian, while also attracting new smartphone users who up until now only have used a dumbphone.

6. papss unregistered

Again troll commenting on something he has no idea about..master of nothing anyways that is impressive, like I've said many WP8 has only up to go, google, no way are they going up from 70%.. We all know what is going to happen in the next year or two

28. carlosechev07

Posts: 39; Member since: Oct 16, 2012

What is going to happen in the next year or two..?

7. speckledapple

Posts: 902; Member since: Sep 29, 2011

Ok seriously, we already know they trail android and iOS in apps, why keep stating the obvious? If they have grown to 5% from essentially starting over then that is quite the accomplishment even though they have a serious amount to go still.

17. -box-

Posts: 3991; Member since: Jan 04, 2012

It's not just about app count. Also, they WP Marketplace is growing faster (in terms of app count) than any other app store yet in history, or it was last I read a report on it. And they're mostly good, quality apps, not 20 versions of a fart sound maker, or wallpaper and sound packs, and junk like that.

8. ryq24

Posts: 876; Member since: Oct 17, 2011

they should give an exact figure to make people believe what they are reporting.

10. thunderbolt

Posts: 76; Member since: Jan 10, 2013

Problem is Eric (GOOG) doesn't talk much and others take advantage and fed the press. Balmer says saless are 5 times since last year and that becomes a news ... then same news gets repeated by some other person of same company barely 3 days later in other format and that again becomes a news ...

9. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Let some independant market research firms say this

13. ipwnza

Posts: 3; Member since: Jan 10, 2013

@thunder in Q3, WP8 wasn't released yet.

18. thunderbolt

Posts: 76; Member since: Jan 10, 2013

YoY figures would be best indicators. India we only see these phones advertised by 2 actors on TV ... no more.

14. Tones

Posts: 77; Member since: Aug 23, 2012

Still dont know anyone with a windows phone

16. Ruckus

Posts: 286; Member since: Oct 20, 2011

You will soon. Its catching on pretty fast. We've been sold out of our Lumia's at times. On the other hand I've never seen anyone with the newest Nexus. I hear their constantly sold out but we can't seem to sell any?!

19. thunderbolt

Posts: 76; Member since: Jan 10, 2013

Nexus is/was a Google ploy to force Apple into thinking about "Affordable Phones" and it seems the trick worked going b

23. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

Windows Phone (7 and 8) has the best touchscreen experience of them all. It is the only touchscreen keyboard that doesn't tempt me to throw the phone against a brick wall. That reason alone was enough to make me switch....My 2 cents.

25. hypergreatthing

Posts: 44; Member since: Jun 13, 2012

I have not seen any of these mythical windows 8 phones yet, nor know anyone who has one (or at least who admits to having one). Does it count that Microsoft forces it's employees to buy one?

27. Ruckus

Posts: 286; Member since: Oct 20, 2011

Yeah hi im not am employee of Microsoft and I sell phones for a living. We have a decent sized crowd of Windows Phone 8 fans. I bought my wife a Lumia and my next upgrade im buying one for myself. You should try one out if you haven't already. After using one it makes me hate Android and all of its inferiorities.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless