HTC's new high-end models are selling well, but a component shortage could dampen momentum

HTC's new high-end models are selling well, but a component shortage could dampen momentum
According to those anonymous insiders known collectively as "industry sources," HTC has been bouncing back with a couple of strong devices, but this momentum could slow or even come to a halt due to a shortage of components. First, the good news. The HTC Windows Phone 8X has been selling well in the U.S. and the HTC Butterfly has been flapping its wings off store shelves in Japan, Taipei and China. While sales for its U.S. counterpart, the HTC DROID DNA, are unknown, Verizon has recently started an advertising campaign for the phone, featuring a television commercial now in rotation on prime-time television and during televised sporting events.

The industry sources say that the components in tight supply include voice coil motors and ITO films and one says that since last month, HTC has been ordering PCBs and flexible PCBs which are hard to find at the moment in Japan and Taiwan. Producers of these components have been running their production lines to capacity which means that additional orders, like the ones from HTC, are becoming nearly impossible to fill. Insiders in the PCB/FPCB business are putting the blame for the shortage of the HTC Butterfly on other components, which weren't named.

HTC is on the comeback trail and seems to have hit paydirt with the two models. CEO Peter Chou has been optimistic, saying that "the worst for HTC has probably passed. 2013 will not be too bad." We think Chou could be wrong. If HTC can straighten out the component situation, 2013 might turn out great for HTC. A new high-end model with the code name HTC M7 could be shown off next week at CES 2013.

source: Digitimes via UnwiredView

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Windows Phone 8X
  • Display 4.3" 720 x 1280 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB
  • Battery 1800 mAh(11.3h talk time)
Butterfly
  • Display 5.0" 1080 x 1920 pixels
  • Camera 8 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Quad-core, 1500 MHz
  • Storage 16 GB + microSDHC
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29 Comments

1. androidisbaws

Posts: 74; Member since: Dec 17, 2012

Of course they're selling well, they're running the greatest OS on earth, android jelly bean ^_^ nothing beats it

21. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

i appreciate your sentiment but they're selling well because they have finally made godd devices! and i am happy for htc as this is one company i admire till date. M7 is a codename? man it still sounds cool...and from what i'vee heard of htc M7 things can only look up for HTC but I still feel every other android manufacturer except Sammy Boy is lacking sound software optimization. The time has come for android manufacturers to differentiate their devices not only in hardwre but in softare as well

2. Mozarrt

Posts: 301; Member since: Oct 08, 2011

Great to hear the 8X is doing fine in the States. I'm thinking of getting a HTC Windows Phone myself, but I'm not sure. Lumia 920 and the iPhone 5 are also on my wishlist.

5. papss unregistered

Of course you already have thumbs down for either mentioning a WP8 or Apple device...

6. Mozarrt

Posts: 301; Member since: Oct 08, 2011

I know right, in some sick way it amuses me.

17. cmikeh2

Posts: 26; Member since: May 09, 2012

If I wasn't such an Android junkie the 8X would probably be the phone at the top of my wishlist. I find WP8 intriguing and I prefer its design over the Lumia 920.

3. Birds

Posts: 1172; Member since: Nov 21, 2011

I'm proud of HTC. They've always been my favorite OEM and phone manufacturer. But the got 3 major problems...... 1. They need to market better. 2. They need to fix all the bugs in their software. They definitely need to stop being the first to the market with a particular technology and spend time perfecting it. They also need to aim for a more budget oriented crowd......they have dabbled in it but they cut a lot corners but it is still fairly decent. 3. This is my personal opinion. They need to add more and more features to their devices and close the gap between retail price and manufacturing costs and meet in the middle....personally, it is very hard to compete with the nexus 4 when you have the most high end phone ever constructed in relation to price..... Jmho...

4. Mozarrt

Posts: 301; Member since: Oct 08, 2011

The HTC Windows 8S is a fantastic phone for the budget oriented crowd, its a shame you can't get one in the United States. They need to supplement their Windows 8 range with a larger screen Windows Phone, but keeping the great design. Their Windows Phones are much better designed than their Android counterparts.

9. fsahin

Posts: 46; Member since: Mar 17, 2012

Need more powerfull battery too and much better than samsung pathetic solutions

12. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

For example what "pathetic solutions" ?

7. airhunt2

Posts: 8; Member since: Nov 04, 2012

Love my new Droid DNA, this thing rocks. Been a big fan of HTC, first phone from them was my Tmobile mytouch 4g, was a great phone, now this one is miles ahead, great stuff.

8. Kan_wha

Posts: 88; Member since: Jun 25, 2012

HTC doesnt have the greatest build quality IMHO, solid casing and a good feel yes, otherwise defintely not. Gave my gf a One X for her bday, the damn thing keeps on crapping out. Mic, speaker, digitizer goes all within 6 months. 3 times in the shop already... Buy better compents and then we'll talk

14. Birds

Posts: 1172; Member since: Nov 21, 2011

Well you just have a faulty unit then.........When I had my One X it was fine.....Extremely high call quality, decent speakers and just great touch responsiveness.....My problem was the battery life which got me threw a day but I wasn't used to charging my phone every night....Minor problem really. JS.....

10. amiroo

Posts: 269; Member since: Sep 03, 2012

it ll be soo better on future.. i belive that htc can do it.. love HTC..

11. taz89

Posts: 2014; Member since: May 03, 2011

Some people forget that there's no point having a good build quality if the components used are rubbish.

13. darac

Posts: 2156; Member since: Oct 17, 2011

HTC could get hurt by Sony this time. Xperia Z is a complete product

15. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Nice job HTC, now fix your crappy Sense because it's not a complete skin. It has issues with messaging and having the wrong date displayed, missing simple things like a file explorer and on top of that it hogs quite a bit of RAM. I understand wanting to be different, but for crying out loud at least make sure it works amazingly well and isn't missing simple things.

16. MrJerry

Posts: 403; Member since: Oct 05, 2012

Please give me numbers.. So that I can tell wether it is selling more than before or others out there

18. ryq24

Posts: 874; Member since: Oct 17, 2011

the design and specs of htc butterfly sure looks awesome!

19. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

i'm an Apple fan but the DNA is an awesome phone, perfect size & a ridiculously clear screen. i'm glad to see HTC is moving away from the EVO'ish/Thunderbolt'ish look. keep pushing HTC.

20. wizzardtech

Posts: 59; Member since: Mar 12, 2012

^ i agree with you on that. i used so many phones like s3 and note 2 but this HTC DROID DNA, wow! it blows me away. speed, resolution, build quality this phone is a beast. its a killer. the only downside is the non removable battery and no expansion slot.

22. bobdastarfish

Posts: 3; Member since: Oct 21, 2012

Taipei is not a country, do they mean Taiwan

23. speckledapple

Posts: 902; Member since: Sep 29, 2011

And watch how they stop supporting the butterfly by the end of the year.

24. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Great to see that things are turning around for their new devices. I'm sure those shortages will only be for temporary, 2013 would be a better year for them!

25. fouadqr

Posts: 326; Member since: Nov 21, 2012

HTC IS gr8

26. richardyarrell2011

Posts: 510; Member since: Mar 16, 2011

Htc has always made great Windows phones as well as android devices. I wish them well in 2013.

27. darkskoliro

Posts: 1092; Member since: May 07, 2012

Loving every damn bit of my HTC butterfly :)))

28. Jonathan41

Posts: 532; Member since: Mar 22, 2012

It fell great to read some good news about HTC. They make wonderful devices and it seem that people are once again taking notice. Quietly brilliant.

29. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Just saw the commercial for DNA yesterday.... That commercial looked so cool...

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