Microsoft ditches the Metro branding of its new interface concept, effective immediately

Microsoft ditches the Metro branding of its new interface concept, effective immediately
Earlier in the week, Microsoft has sent out a memo to all employees to stop referring to the design language it uses for the Live Tiles and the interface of Windows Phone, for instance, which later spilled over to Windows 8, Office 2013, its web services and so on, as "Metro". 

The new UI design of Microsoft has been inspired by the clean and easy to perceive public transport signage you see in the thumb on the left, that's why they called it "Metro".

The memo said that "discussions with an important European partner" have resulted in the decision to "discontinue the use" of the word across the board, and everyone must comply ASAP.

"Working on a replacement term", clarifies Microsoft, "and plans to land on that by the end of this week" The employees should now call the Metro UI the "Windows 8 style UI", until marketing comes up with something cooler. What provoked the whole thing we can only speculate, but some wager to guess a trademark infringement threat is always a good candidate these days.

source: TheVerge

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23 Comments

1. pikapowerize

Posts: 1869; Member since: May 03, 2012

Uhmmmm.... Why??? Metro sounds cool but style sound cool too!!! I hope Nokia will make windows phone 8 with swipe!!! Hahaha lol

18. jroc74

Posts: 6023; Member since: Dec 30, 2010

Not really a WP fan...but I think they shoulda kept the name. It was stylish and catchy. Its not like Vista that got a bad rap and they decided to go with the Win 7 name. I am still running Vista 64bit, with up to date fixes and I had Win 7 since it launched, and have yet to install it. I do have a separate PC with Win 7, but that wasnt by choice, it came with the PC.

19. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

Windows Vista was a necessary evil. When it launched the support was bad and it was sill very new. It was to Windows XP and Windows 7 what Windows ME and 2000 were to Windows 98 and XP. Kind of like Snow Leopard on Mac. Of course the the transition to a full 64bit OS is going to have some kinks but is better in the long run.

2. bloodline

Posts: 706; Member since: Dec 01, 2011

How about; I wish I was as cool as android UI >?

14. LESPY

Posts: 3; Member since: Aug 03, 2012

LOL FAG

20. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

Which Android UI?

3. smartphone

Posts: 160; Member since: Oct 21, 2011

Call it "MetroUI' or "Metro style" instead.

4. lubba

Posts: 1313; Member since: Jan 17, 2011

Anyone for Urban or Suburb UI? How about Lubba UI?

5. jove39

Posts: 2137; Member since: Oct 18, 2011

Call it Boxy...tiles are rectangular boxes...just a thought.

6. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

Its a German Company named ' Metro AG'

7. Follower

Posts: 13; Member since: Aug 03, 2012

It was really nice name, hopeful. MS will find cooler name

8. crankyd00d

Posts: 191; Member since: Oct 17, 2011

Perhaps MetroPCS is pulling an Apple and is suing Microsoft? Lol

9. dbparipsa

Posts: 21; Member since: Oct 18, 2011

My recommendation to Microsoft : Windows UI

10. Awaragardiyan unregistered

I recomend : Live UI

11. akita256

Posts: 98; Member since: Jan 26, 2012

My recommendation to Microsoft: drop the use of the tiles (whatever you call them) and start making something people will actually buy.

12. Aeires unregistered

So how do you make a grid of tiles not cool? How long will it take before MS realizes the tiles aren't catching on?

15. lubba

Posts: 1313; Member since: Jan 17, 2011

What do you expect MS to do, copy Android and iOS? Tiles is the best thing to ever come out that's non of them. You may not like it, somebody else will.

13. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Call it MyUI

16. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Call it textile UI, have to agree with MS. Personally, never understood the Metro crap. Sounded as we all were going to be part of some rainbow coalition or flag waving group.

17. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

Windows Ease? First thing that popped into my head.

21. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

Someone said this on Reddit and I agree they should play out the Surface name. Surface UI or however it will work out.

22. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

some body said for Microsoft to drop the tiles . Why would they do that and go back to dumb do nothing small icons on their smart phone screen like everybody else has. The tiles can now be made smaller and lives tiles keep updating their information in real times while dead icons on a smart phone display screen do nothing. I will take the lives tiles any day to looking at dumb do nothing icons on my smart phones screen

23. AeroPrime

Posts: 175; Member since: Feb 21, 2011

Why not called it Matrix UI....sounds cooler LOL

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