Micromax's Cyanogen OS-based Yu Yureka sold out in seconds again

Micromax's Cyanogen OS-based Yu Yureka sold out in seconds again
Remember the Yu Yureka, Micromax's Cyanogen OS-based smartphone that was released earlier this month in India? The handset is definitely a hit: 10,000 units were sold today in 3 seconds - following two previous sales that saw another 10,000 units, and 15,000 units, respectively, being also purchased in mere seconds. Overall, Micromax sold 35,000 Yureka handsets in less than 10 seconds (though in different days) - this being something that many companies can't brag about.

It's not hard to see why Indian customers are crazy about the Yu Yureka. The smartphone costs $145, but offers features that you usually find on pricier devices: a 5.5-inch 720p display, LTE connectivity, 64-bit octa-core Snapdragon 615 processor, 2 GB of RAM, 16 GB of expandable internal memory, and a 13 MP rear camera.

Micromax is one of India's leading smartphone makers. It established the Yu brand in order to exclusively develop and sell Cyanogen OS-based handsets, and it's definitely off to a very good start - thanks in no small part to the fact that it's using the Xiaomi model (i.e. flash sales). The Yu Yureka will be on sale again on February 5, only on Amazon India.


sources: Yu, Amazon India

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18 Comments

1. hunted

Posts: 403; Member since: Sep 21, 2011

One of my favorite brand. All the best to you :)

3. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

If you like micromax you probably haven't used any other smart phones before

9. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

Seriously!! I don't know what is there to like about products that Micromax provides, albeit this one. One or the other is either short on something. If the specs are okay, the battery is not. If the battery is big enough, the screen is not...ppfftt!!!

13. hunted

Posts: 403; Member since: Sep 21, 2011

@Nathan.. What can you expect from a 10k rupees phone. I bet they are far better than Sony/Samsung in this pricing.

14. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

The problem is not with the pricing...you remember the Canvas Knight?? You remember how much it was launched for?? And how measly the battery is??? That's a compromise i am not likely to take up.

15. hunted

Posts: 403; Member since: Sep 21, 2011

I had the battery problem in my Knight Cameo. But that was rectified with a firmware update in the service center.

16. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

Duh!!! I meant the capacity!!!

12. hunted

Posts: 403; Member since: Sep 21, 2011

I said one of my favorite brand and only favorite brand. I used couple of sony and samsung phones before.

18. great

Posts: 85; Member since: Jan 21, 2013

cheap chinese rebranded pos they sell....micromax is a complete ripoff brand !

2. Fallen1

Posts: 288; Member since: Nov 14, 2014

Impressive, but would love to see that kind of competition here in the states

4. irbaaz

Posts: 175; Member since: Mar 27, 2014

I thought I am the only one knowing about Cynogen in INDIA.

7. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

It's price which dragged everyone to this phone not cyanogen... Btw you're not the only one to know cyanogen in india...

8. avatar_akira

Posts: 13; Member since: Aug 25, 2014

I think you are a frog in a well, jump out of the well to see the reality.

10. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

You've got to be kidding me!!! You might as well say "I'm the only one that lives in India."

5. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Not too shabby at all. An Indian Xiaomi that doesn't need to imitate everything Apple from the start.

6. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Good looking phone, well proportioned IMO. Don't like a volume slider much though.

17. Rhinoface

Posts: 179; Member since: Dec 05, 2014

Yeah, I feel like it'd always slide up and down in your pocket. It'd be interesting to see more phones with them though, or volume wheels.

11. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Cameras are not that good.

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