Maximum effort: the latest Apple Music ad shows Taylor Swift dancing around for 60 seconds. Again

Maximum effort: the latest Apple Music shows Taylor Swift dancing around for 60 seconds. Again
About a year ago, pop icon Taylor Swift posted an open letter to Apple, criticizing the company for not paying Apple Music royalties where they are due during each new customer's free 3-month trial period. Cupertino soon answered, basically saying “Done deal, we'll fix it right away!” and immediately announced that musicians that have their songs up on Apple Music will get paid full royalties, despite the fact that users are still listening for free. Apparently, the ordeal caused Cupertino and Swift to instantly bond and become buddies, as her hit album, “1989” was later allowed to be streamed exclusively by Apple and none of its competitors. Later on, she also provided footage from live performances and her World Tour video,all exclusive to Apple Music subscribers.

Now, she also stars in the latest ads for the service. But how do you create a promotional video for a service that is mainly meant to stream audio? Well, let's have Taylor Swift dance to a classic track. Last time, we saw her lip-sync in front of her mirror, while “getting ready to go out”. This time, we have her lip-sync in the living room, as she's planning to stay home for the evening.

Exciting stuff, indeed. Be honest Internet, how would you rate this against the latest Cookie Monster ad for Siri?

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