Taylor Swift's open letter to Apple explains her decision to reject Apple Music

Taylor Swift's open letter to Apple explains her decision to reject Apple Music
Just the other day, we told you that Taylor Swift had turned down Apple Music and that her "1989" album would be excluded from Apple's streaming music service. Swift composed an open letter to the tech titan and posted it on Tumblr. The letter delves into the reasons why she said no to Apple.

In the letter, Swift makes it clear that she is upset with Apple for offering the free three-month trial of Apple Music. Because Apple's contracts with the labels, artists, producers and writers is based on revenue, no one gets paid for music that plays during the free trial. She adds that she is protesting on behalf of new artists who can't afford to give away their songs for free. "This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt," Swift wrote.

Interestingly, the 26-year old star says that every artist, writer and producer in her "circle" feels the same way. They have kept quiet, according to Swift, "because we admire and respect Apple so much. We simply do not respect this particular call." The entire open letter can be found at the sourcelink.

Apple will debut its new streaming service on June 30th with the launch of iOS 8.4. The service will cost $9.99 per month after the three month free trial. A family rate of $14.99 per month (for up to six users) will be available. 

source: TaylorSwift via Gizmodo



1. g2a5b0e unregistered

I am incredibly proud of & impressed by Taylor Swift for standing up on this issue. I am also incredibly amazed & dumbfounded by all the people calling her greedy for doing this. You put your heart & soul into your work, then tell me how you would feel if the richest company in the history of the world wants to give it away for free for 3 months. That's just ridiculous. I don't care how much money she is currently worth. That's completely irrelevant (the fact that Apple is the richest company in the history of the world is also irrelevant, but it helps to drive the point home). People deserve to be compensated for their work. You're a complete idiot if you think otherwise. If you do, you're just a part of the large number of overly entitled *ssh*les who think they should be handed everything for free. 3 cheers for strong, independent women who speak their mind & aren't afraid of the consequences.

3. mistercarter

Posts: 360; Member since: Sep 01, 2011

the thing is if you cant live off your music, just deal with it it's not like they going to get rich by the royalties of a song that's been played for around 500 times

5. g2a5b0e unregistered

Completely beside the point because the amount is irrelevant. It's the principle of the matter. You make something with your passion, heart, soul, & time, then tell me how you would feel if someone wanted to give it to everyone for free. The inability of people to put themselves in another's shoes astounds me.

6. mistercarter

Posts: 360; Member since: Sep 01, 2011

the principle of the matter is if you love your art, you just want to share it with the world, whether you make money off it or not

11. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

It's not about loving art, it's about (professional entertainers), being compensated for their work. No one goes thru all that grinding to give their music away for free. Jay-Z started out from the trunk of his car, when he couldn't get a deal. Miss me with that crap dude.

16. g2a5b0e unregistered

Okay. Great. Go to work tomorrow & tell your boss you don't want to get paid anymore. You just want to share your art with the world because you love it so much. Good luck living out of a dumpster in a few months.

54. mafiaprinc3

Posts: 585; Member since: May 07, 2012

if you made music for a living would you like it to be given away for free? Use your damn head man and stop acting like a complete idiot! The Principle is when you put your heart and soul into your craft you expect to get paid

55. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Personally i would pay for a business model that everyone could benefit but that is not the case yet even Apple Music is flawed. I just listen to my country national radio. Spotify pay 70% to Indie Artists while Apple pay only 58% why does Indie Artists been treated differently. Spotify also pay the label during the trial which i read from some place. Why is the world richest company paying everyone less instead of their fair share? http://www.digitalmusicnews.com/permalink/2015/06/09/breaking-apple-is-paying-just-58-of-streaming-royalties-back-to-indie-artists

42. dimas

Posts: 3394; Member since: Jul 22, 2014

If you like an artist's song, you buy it. Show respect to their hardwork. Don't be a beggar and asking everything for free because they also have to pay people to create albums. With what she said that artists won't get any pennies in the 3 month free trial, then I won't get apple music.

48. g2a5b0e unregistered

Exactly. +1 to you, Dimas.

53. androtaku

Posts: 246; Member since: Dec 12, 2013

the thing about this 3 months promotion is so that apple and the artist would sell well in the future,if you being short sighted cannot think of the bigger picture then keep selling the old ways

10. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

G2, ask Apple to give away free iPhones for the first 3 months. Ain't Gina happen.

17. g2a5b0e unregistered

Exactly. They want to give these artists' music away for free. Turn about is fair play. If I was Taylor, I'd be asking for iPhones, iPads, & MacBooks for my entire family.

21. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Heck yeah.

28. j2001m

Posts: 3061; Member since: Apr 28, 2014

Also when Apple comes out with the Apple music, many users are going to close there paid account and take 3 months for free and that means you are not going to get paid for 3 months

22. darkkjedii

Posts: 31529; Member since: Feb 05, 2011


15. vincelongman

Posts: 5745; Member since: Feb 10, 2013

At first assumed it her being greedy, but now it seems like its Apple Is this the same for other services and their free trails? E.g. Spotify, Play Music/YouTube and Pandora If it is I feel sorry for those smaller indie artists I actually know several people just make new accounts for the free trails of Spotify and Play Music

25. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Apple is offering a two-month extension of the usual one month free, but they are also paying higher percentages to the artists than any other streaming service. She has posted more than once showing she doesn't actually understand the economics of the business, and letter is no different.

31. tedkord

Posts: 17452; Member since: Jun 17, 2009

I think you're the one misunderstanding the economics. The standard rate is 70%, Apple's is 71.5%. Apple pays nothing the first three months, which means the music industry loses out on 0.7x$9.99x3 = $20.98 per user during that time. After that time, Apple pays an extra 1.5% over the industry standard, or 0.015x$9.99 = $0.15 extra per month per user That means, it will take $20.98/$0.15 = 139+ months, or over 11 years to break even on the money given up those first three months per subscriber. I think she understands the economics just fine. Now, I know much of that money doesn't even get to the artists, and that's a different argument. Your genetic need to defend Apple no matter what is getting in the way of your logic.

33. tedkord

Posts: 17452; Member since: Jun 17, 2009

I just ran the numbers for the $14.99 family plan, and that's a better deal for the artists. That one only takes a bit more than 136 months to break even. Yay!

40. g2a5b0e unregistered

Huge +1 on the math, Tedkord. I'm not one to needlessly bash Apple (I'll never buy an Apple product, but I respect the hell out of them), but they're running a straight scam with this b*llsh*t.

32. j2001m

Posts: 3061; Member since: Apr 28, 2014

I think you have no idea what you are on about as always on this site, all other steaming services pay for there free 1 months trials I.e. They pay for the rights to play them, with Apple they not paying any fees for 3 months and are giving them 1.5% more fees after that, so when to Apple music goes live for 3 months no users are going to buy music on iTunes and Apple users are going to close there paid accounts and move right over to Apple music to save $30' I be thinking you now get the problme, it's also Apple way to close down all the other companies over night, not good as then the price will go up within the year

35. LetThereBeLight

Posts: 114; Member since: Nov 20, 2014

I find her brave and not greedy. In the near future we will see that she stood up for every artist, because people in the business can see or know already that something must be changed in this business maybe this could be the part of the beginning or it is already on..., btw actually Apple is greedy... and the funny is, it is a great advertising for her ... for free ;)

56. medicci37

Posts: 1361; Member since: Nov 19, 2011

She's still kissing apples ass. Since when have they been generous? Sounds like a lot of people in the music industry are afraid of Apple

58. waddup121 unregistered

True. Thanks for your thoughts.

59. dorianb

Posts: 617; Member since: Oct 24, 2012

To sum up the letter she posted on tumblrhttps://www.youtube.com/watch?v=qHkpGJcB0HU

60. nctx77

Posts: 2540; Member since: Sep 03, 2013

The problem is not Apple, it's the labels. Trust me when I say Apple paid money to the labels for those 3 months. The labels are just not passing it down to the artist.

62. tedkord

Posts: 17452; Member since: Jun 17, 2009

Trust me, they're not paying a penny for those three months. It's already been confirmed.

64. willard12 unregistered

Apparently, they changed their minds after this letter. Originally, there was no money being passed to artists for the 3 month period until they got exposed and caved under public pressure. Makes me wonder what could happen if Taylor Swift wrote letters about the costs to the court system of patent trolling, ebook price fixing, or colluding with carriers to not lower prices on rival devices.

65. tedkord

Posts: 17452; Member since: Jun 17, 2009

Where did you hear that?

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