Mark of the robot – the Galaxy S5 and HTC One M8 proudly proclaim they are “Powered by Android”

For the first time in a long while, weare seeing Google make a move towards establishing Android as aconsumer brand. What we're trying to convey is that, when Joe andJane McRegular pick up their Galaxy smartphones from their carrier,they usually have no idea what operating system it runs and who madeit. They don't care much, either. They just know that the phone ismade by Samsung, has "apps", and it's not an iPhone. Fairenough, but this device's existence was only made possible thanks toAndroid, which is something that Google now wants them to know.Previously, the company preferred to let the acknowledgment slide by,even after the revelation that "Galaxy" is a times morepopular and sought after brand (respectively, product) than theplatform which fuels it. A bit uncanny, considering Android is theworld's most popular operating system today.

However, as Google left the problemunattended, some vendors began to take too many liberties with thecompany (and community)'s hard work. They customized Android's codeto the extent of replacing native Google apps with their own clonesof them to mask its original identity. That's when Mountain Viewdecided to intervene. Stepping up from previous efforts, when users boot up the Galaxy S5 and the HTCOne (M8), two of the hottest smartphones right now, they are greetedwith the message "Powered by Android". Notably,"Android" is written in a classic font that we last saw onthe HTC G1, the original Android smartphone.

It's a small, but significant move. Ittells users that their shiny new smartphone has been made possible,in a non-insignificant part, thanks to Android. It's like awell-deserved "special thanks to..." on the front of anattractive album cover. The question now is whether the tag willgrace all future Android smartphones. It's more likely that deviceswhich use their own, highly-specific forks of Android, like theAmazon tablets and the Nokia X, will spare the nod to Google.Likewise, devices that don't have the Play Store and Google servicesat the heart of their software experience - Chinese phones, forexample - probably won't salute Android. The rest, though, willlikely carry the mark of the robot.


photos by StephanConstantine (@WhatTheBit)

Related phones

Galaxy S5
  • Display 5.1" 1080 x 1920 pixels
  • Camera 16 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh(21h 3G talk time)
One (M8)
  • Display 5.0" 1080 x 1920 pixels
  • Camera 4 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 32 GB + microSDXC
  • Battery 2600 mAh(20h 3G talk time)



1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Powered by my go to OS. Can't wait until Aprill 11th!

14. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

April 11th? Are you getting the HTC One or S5?

2. hackmanhtc1

Posts: 12; Member since: Apr 21, 2013

Jane Mcregular xD

3. CX3NT3_713

Posts: 2359; Member since: Apr 18, 2011

Well duh!!!

9. akki20892

Posts: 3902; Member since: Feb 04, 2013

Because phone is nothing without os.

10. Sriniva1995

Posts: 44; Member since: Nov 06, 2013

Looks like google made that compulsory

5. ScottSchneider

Posts: 336; Member since: Dec 06, 2011

I thought this day would come wen all the phones would have this in their boot screen... it is like a dream that actually came true...One of the Worlds most advanved mobile OS... Android... The small green robot of a techie's dream... Thx HTC and Ss.. hoping to see more OEMs with it... Especially moto...

6. Lt.Green

Posts: 397; Member since: Mar 13, 2014

I like the font.

7. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

One thing that these do better than Z2 lol. Beautiful font

8. Just.Saying

Posts: 132; Member since: Apr 04, 2013

In your face Nokia - Now try hiding android in your X line. Soon it'll have to say powered by android tooooooo

24. DnB925Art

Posts: 1168; Member since: May 23, 2013

Don't forget the Kindle as well!

29. sprockkets

Posts: 1612; Member since: Jan 16, 2012

they are forked, they don't have to do jack squat

11. livyatan

Posts: 867; Member since: Jun 19, 2013


12. nlbates66

Posts: 328; Member since: Aug 15, 2012

haha, I guess this helps make it obvious if a company like Samsung decided to switch it out, not that they're be able to because of their agreements. as for those thinking this will effect Nokia in any way- it won't, Nokia isn't part of the Open Handset Alliance (such a misnomer...) and didn't go into any agreement with Google to use Android because they don't bundle any of the google apps, only members wanting google certification (usually so they can get google apps/playstore etc) will likely be affected

13. nlbates66

Posts: 328; Member since: Aug 15, 2012

I should say, it wouldn't be so much to make it obvious if a company like Samsung switched the OS, it's probably more likely hoped that a customer might notice that it says android (remember how many people think of a Galaxy S as a "Samsung" but not an "Android Phone"?) and thus know of the Android brand, but if it only shows up during boot then that kind of affect might be zero. EDIT: if I ever got another Android device for either myself or a family member i'd probably replace the bootscreen just to spite google. :P

16. marbovo

Posts: 658; Member since: May 16, 2013

don't reply to yourself

15. Amir1 unregistered

S5 - powered by a plaster. M8 - powered by last year's camera.

17. The13thKing

Posts: 849; Member since: Feb 26, 2014

Amir1 powered by nokia/sony and fueled by hate.

20. kabhijeet.16

Posts: 892; Member since: Dec 05, 2012

+1 to you.. LOL.. Good reply.

18. LeBrownJames

Posts: 201; Member since: Mar 17, 2014


23. Liveitup

Posts: 1798; Member since: Jan 07, 2014

HTC M8 powered by Android, inspired by Windows Phone.

26. SamDroid unregistered

I don't even know how you even came close to that kind of logic

27. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Trying to figure that out as well.

28. AfterShock

Posts: 4147; Member since: Nov 02, 2012

They think blink feed is a rip off of wp tiles. Its a long stretch, but if it makes them feel better, what the err..let em.

33. PBXtech

Posts: 1032; Member since: Oct 21, 2013

He thinks MS created Metro and tiles.

30. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Wear that badge with pride. Best OS in the business.

31. garyII

Posts: 160; Member since: Feb 26, 2014

it is actually a true fact, that in my country ppl dont really care what OS it is, just that it is by the popular Samsung, it has apps and it is not iphone....(because iphone is quite expensive when compared to its screen size)....they didnt really care about all this, just wanna has a phone with large screen, sitting in starbuck, scrolling facebook or twitter or texting until muscle cramp...but for us (all of us visiting these tech websites), we are all excited with the new phones, their specs, their gorgeous screen pixel density..and so many more, it is like a different guys when we enter electronics shop, for me, my eyes will straightly direct to the phones and tablets, instead of TV, refri, or something else...

32. shaheer7

Posts: 22; Member since: Jul 11, 2013

I think Android phones are better than samsung and Htc :)

34. andynaija

Posts: 1261; Member since: Sep 08, 2012

Samsung and HTC make android phones, so I don't understand what you mean.

35. shaheer7

Posts: 22; Member since: Jul 11, 2013

Yeah I know.. I was just kidding :D but yeah samsung phone are better than htc... also htc M8 has 2/10 repairing chances only :(

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