Marissa Mayer pushing for Yahoo to replace Google as the default search engine on iOS

Marissa Mayer pushing for Yahoo to replace Google as the default search engine on iOS
Yahoo wants some action from Apple. With Google currently the default search engine on iOS, Yahoo CEO Marissa Mayer has been working on a way to approach Apple to ask if Yahoo can take over as the default search engine on the Safari browser for the Apple iPhone and Apple iPad. According to those familiar with Mayer's thinking, she already has developed a look for the search engine and wants to show Apple's executives exactly what she has in mind.

Mayer has already approached several Apple executives about her plan, and has already spoken to Apple's SVP of design, Jony Ive, about it. As it turns out, Yahoo's CEO already knows Ive from her days at Google, which gives her a very big ally in Cupertino. Still, getting Apple to replace Google will not be easy. Part of the problem facing Mayer is that Google pays Apple $1 billion a year to drive traffic to its ad networks. But Yahoo will soon be loaded with cash once Alibaba has its IPO later this year, allowing Yahoo to cash in on its 24% ownership of the company.

Yahoo already powers the iPhone's weather and stocks app, so getting an audience with the entire crew at Cupertino who make the big decisions is certainly possible. But even with this access, it doesn't seem that Apple is inclined to remove Google. Software and services executive EddyCue has said that Google would remain the default search engine for iOS unless a comparable alternative is available.

Talk about Yahoo taking over for Google on iOS isn't new. Last year, there was even a report that CEO Mayer had met with Cue to discuss ways that Yahoo could work more with Apple. Still, the whole thing seems to come back to search. Apple and Google's contract covering search supposedly expires next year, and we would imagine that Apple has an option to renew the deal with terms beneficial to both sides.

source: Recode via AppleInsider

FEATURED VIDEO

29 Comments

1. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

In the past I like to tried my search on several search engines and google always return the most relevant. After years I just do my search on Google. Still Yahoo is just promoting business so if they pay apple more they should get the business.

18. tuminatr

Posts: 1123; Member since: Feb 23, 2009

doesn't yahoo actually use Bing?

28. rihel_95

Posts: 305; Member since: Mar 21, 2012

Yes every yahoo search is now powered by Bing. I think the deal happened in 2010 or 2011. Not sure. Do a search on yahoo and its written below.

32. sgodsell

Posts: 7363; Member since: Mar 16, 2013

I also thought iOS 7 and above has been using bing as the default search engine. Before it was using Google. You can still change the default search on iOS 7.x

3. skyline88

Posts: 697; Member since: Jul 15, 2013

good! dont relate the mighty Google with crappy iOS. give them the terrible Yahoo search engine. well done!

5. jroc74

Posts: 6023; Member since: Dec 30, 2010

They would be better off with Bing if they replace Google...and I mean that in all seriousness. Bing has actually gotten better.

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

I will admit that Bing is better than Yahoooooooooooooo

19. tuminatr

Posts: 1123; Member since: Feb 23, 2009

umm I dont think they are different. Yahoo uses binghttp://www.seroundtable.com/yahoo-powered-by-bing-14190.html

33. jroc74

Posts: 6023; Member since: Dec 30, 2010

Didnt know that....goes to show what history, perception does for products... Just doing a glance at each...I like the layout on Bing alot more vs Yahoo. Funny how looks, layout has an effect too.

23. Dastrix unregistered

But Bing = Yahoo

6. Scott93274

Posts: 6033; Member since: Aug 06, 2013

I've always found exactly what I needed with Google. I haven't used yahoo's search engine in over a decade.

7. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Searching for yahoos. I'll keep what I know thanks.

8. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

Yahoo is a search engine??? I thought they just bought and killed companies.

9. Topcat488

Posts: 1415; Member since: Sep 29, 2012

Ask Yahoo. Com, is nothing but a lot of knuckleheaded people giving their opinion. The search engine at google gives much more professional advice and knowledge. But if Yahoo gives Apple $2billion then the default engine will be Yahoo. Apple cares about "money" over their customers in my opinion.

10. networkdood

Posts: 6330; Member since: Mar 31, 2010

Wow, I hope Apple does this - it would make the phone even worse, but, I am sure, the consumers who buy iphones will still download the google search app...

15. quakan

Posts: 1418; Member since: Mar 02, 2011

...or just go into the settings and change the default search engine like we can do now.

12. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Please no... Yahoo is horrible. It's only through an act of sheer laziness on my part that I haven't completely migrated my email over to gmail yet or I wouldn't ever even have to look at their logo at all.

22. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Ha! You and I are in the same boat! Actually, this past week I've been changing my email addresses in all my online accounts to gmail. nearly done I think.

13. boomboom

Posts: 53; Member since: Oct 10, 2013

Does anyone heard people saying lets yahoo it, I do not think so coz all the time I heard is lets google it... :D

16. LAFN

Posts: 61; Member since: Jul 19, 2009

I thought with the latest IOS, Bing was the default search engine... at least for Siri anyway.

20. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

why dont Apple release their own search engine?

21. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Like they did with their own Maps? Yea no thanks. Apple Search: God Apple Search Results: Steve Jobs.

24. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Yahoo is the walking dead. A company that adds no unique value to the world. I can't imagine why Apple would partner with them unless they got free search. While Steve Jobs would never have accepted using some second tier search engine, Tim Cook is all about the money.

26. pureviewuser

Posts: 501; Member since: Nov 11, 2012

I would love to do the pushing on her!!!lol!!!

27. Crossblade

Posts: 224; Member since: Apr 21, 2005

lol :)

29. pureviewuser

Posts: 501; Member since: Nov 11, 2012

But she must be awesome to look at from below after all she's the head and I'm sure she's good at giving!!!lol!!!

30. checkmymike

Posts: 219; Member since: Dec 28, 2011

I just used yahoo to search for hot woman who gives good head, and i was led to this page.

34. trentsinmypants

Posts: 324; Member since: Jan 29, 2009

I laugh every time I see a customer with a Yahoo email address. It's almost as funny as seeing someone a Compuserve email addy. Yahoo's search engine has sucked for years and even if they use Bing! I fully plan on switching my phone to use Google......

35. Totse2k15

Posts: 478; Member since: Feb 11, 2014

lulz. Google>Yahoo!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.