 |
We expect a short and concise event, focused on the Xperia Z1, the company’s new flagship. Sony has already unveiled that it’d feature a 20-megapixel camera that aims to bring a small revolution to smartphone photography, and that it’d be a water-resistant device with a design similar to the Xperia Z.
Ever since Kaz Hirai took over the role of Sony President and chief executive on April 1, 2012, the Japanese company has been undergoing a renaissance with renewed focus on mobile. Now, we’re about to see the ripest fruits of its efforts. Follow us below!
Sony’s IFA 2013 press conference will start at the following times:
07:00AM — Pacific (PT)
09:00AM — Central (CT)
10:00AM — Eastern (ET)
03:00PM — London
06:00PM — Moscow
11:00PM — Tokyo
Live event tracker
| 09:56 | This was Victor with PhoneArena, thanks for tuning in!  |
| 09:56 | Sony's event is over, but Samsung's huge keynote starts shortly. Stay tuned! |
| 09:55 | And that's a wrap - last promo video is playing now, and we're off to get sweet hands on time with the Xperia Z1. |
| 09:54 | "Sony is poised to lead." |
| 09:54 | "We hope that every products moves you in powerful, relevant and meaningful way." |
| 09:53 | Kaz just confirmed the Xperia Z1 will launch this month! No word on carriers. |
| 09:53 | Video is over - a lot of its features come from Sony's cameras. |
| 09:51 | Sony shows us the design process behind the Z1  |
| 09:50 | Back to Xperia Z1 and it's video time. Remember that leaked promo?  |
| 09:50 | The cameras/lenses will work with iOS and Android. Oops, no Windows Phone in the mix. |
| 09:49 | 10x zoom on QX10, 1" image sensor on QX100, Wi-Fi, NFC, BIONZ image processors |
| 09:49 | Kaz is not letting down other phone users. |
| 09:48 | With an adapter you can attach these cameras to almost any smartphone. |
| 09:48 | Impressive. "It really completely transforms your mobile shooting experience." |
| 09:47 | Kaz just simply snapped it on and the camera was ready to use with the Z1!  |
| 09:47 | QX10 and QX100 camera will work with Z1  |
| 09:46 | Kaz seems to set the stage ready for the new lenses for Z1! |
| 09:46 | "As I've demonstrated, the Xperia Z1's camera is unlike anything ever seen before in a smartphone." |
| 09:46 | Ha! And that was Samsung's text message ringtone interrupting Kaz for a short second! |
| 09:45 | "Every Xperia Z1 sold here in Germany" and other European countries will get some 100 euros' worth of free Sony entertainment |
| 09:44 | "Outstanding screen."  |
| 09:44 | "Extended battery life" is also confirmed on the Xperia Z1. |
| 09:43 | The PlayMemories cloud service will be supported in major European markets, expanding to other markets quickly |
| 09:42 | "Access this library from anywhere." |
| 09:42 | Kaz unveils Play Memories online - all your photos stores in the cloud  |
| 09:41 | 61 images in 2 seconds - blazing fast burst shot mode on the Z1!  |
| 09:40 | InfoEye is next - recognizes what you shoot  |
| 09:40 |  |
| 09:39 | 3X lossless zoom on a 20MP camera with G lens and BIONZ tech. |
| 09:39 | "A product that's not only beautiful, but fully waterproof." |
| 09:39 | "The Xperia Z1 is the absolute embodiment of that one Sony ethos." |
| 09:39 | Time for specs  |
| 09:38 | It's zed one, not zee one, says Kaz. |
| 09:38 | Yes! Xperia Z1  |
| 09:37 | "A product that could only come from Sony." |
| 09:37 | One Sony. Is it time for the Xperia Z1?  |
| 09:37 |  |
| 09:36 | Improved signal to noise ratio. |
| 09:36 | Multitude of high-quality audio products are coming up: "packed with latest Sony tech" |
| 09:35 |  |
| 09:35 | "Let's focus on high-resolution audio now." Okay, Kaz, we're all ears. |
| 09:35 | 4K Home Cinema Projector! |
| 09:34 | "There are some of you for whom even 84" is not enough." Something big is coming. |
| 09:34 | Pretty awesomely, they will come with a 7.1 channel sound bar |
| 09:33 | Sony adds two new Bravia models, a 55" and 65" ones |
| 09:33 | Time for 4K TVs!  |
| 09:32 | Or Lucky Charms. |
| 09:32 | Sony is lightning fast, going through devices faster than you can eat pop corn! |
| 09:31 | Vaio Tap 11 is here  |
| 09:31 | The device is named VAIO Fit |
