Lenovo to stop using the Motorola DROID name in China

Lenovo to stop using the Motorola DROID name in China
Responding to an inquiry on his Weibo site, Lenovo Group Vice President Chen Xudong said that the "DROID series has no further plans to introduce or maintain new smartphones." That proclamation is for China only. In the U.S., the Motorola DROID name still has some value and the line remains a Verizon exclusive. We do expect to see a series of sequels, including the Motorola DROID MAXX 2 and the Motorola DROID Turbo 2, offered as soon as this quarter at Verizon. The former is believed to be a re-branded Motorola Moto X Play (carrying a 3630mAh battery), and the DROID Turbo 2 just might be the unannounced Motorola Moto X Force, which is believed to carry a 5.7-inch unbreakable screen.

Another pair of DROID sequels might make the grade at Verizon before the year is out. We could see a Motorola DROID Mini 2 and a Motorola DROID Ultra 2 in time to make the 2015 group picture.

While Lenovo might not have any qualms about 86'ing the DROID name in China, it is another story in the U.S. where the original Motorola DROID kicked off Androidmania in November 2009. While the T-Mobile G1 launched Android on October 22nd, 2008, the OS didn't catch on until the DROID came to market with Android 2.0 installed. Even though it wasn't launched until late in 2009, the DROID was named Time Magazine's Gadget of the Year, beating out the Apple iPhone 3GS.

Last month, Lenovo said that it would rely on Motorola to design, produce and market Lenovo branded smartphones moving forward. Lenovo purchased Motorola from Google in 2014 for $2.91 billion.


source: Chen Xudong via XiaomiToday

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14 Comments

1. roldefol

Posts: 4744; Member since: Jan 28, 2011

Please, no Droid Mini 2 and Droid Ultra 2. I'm getting nasty flashbacks to the slippery black plastic and crappy cameras of 2013. Two Droids, an upper-midrange Maxx 2 and a flagship Turbo 2, are plenty of sequels for one aging product line.

3. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

I can understand the rational behind not wanting to see an Ultra 2 because the last one was a Droid Maxx with a smaller battery, but a Droid Mini 2 with a smaller screen than the Maxx, maybe a screen somewhere in the 4.5-4.7 inch range, would still draw in customers that don't buy in to the trend of the Phablets and ever growing screen sizes that are being produced these days...

6. roldefol

Posts: 4744; Member since: Jan 28, 2011

I just don't know how much of a market there is for the sub-4.7" range. It is a bit disappointing that both the Maxx 2 (X Play) and Turbo 2 (X Force) are ~5.5". Even with narrow bezels, that's a handful. I would prefer something in the 5" range like the Nexus 5, but I like Moto's software enhancements.

2. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Touch Android, the company or the brand is worth nothing.

4. Commentator

Posts: 3723; Member since: Aug 16, 2011

7. tedkord

Posts: 17417; Member since: Jun 17, 2009

Apparently it's worth copying, too Apple anyway, since nearly every new feature they've announced since IOS 6 has been copied from Android.

8. roldefol

Posts: 4744; Member since: Jan 28, 2011

Yes, but when they put them in iOS, they make those features Appleier. That means they have a higher resale value.

5. combatmedic870

Posts: 986; Member since: Sep 02, 2015

I wish that I could go back to the time I had my OG droid.

9. Subie

Posts: 2395; Member since: Aug 01, 2015

Has any manufacturer really benefited from doing factory exclusives? I personally think it weakens the image of the product...... in the long run.

11. roldefol

Posts: 4744; Member since: Jan 28, 2011

It definitely benefited both Motorola and Verizon for the first couple of years. I saw a ton of people with the Droid, Droid 2, and Droid X. But that was back in the time of the AT&T exclusive iPhone. Once the iPhone and Galaxy S were on all carriers, the Droid line lost its purpose. Now it lives mainly to feed current Droid customers.

16. g2a5b0e unregistered

It benefited Verizon. It didn't benefit Motorola. Imagine how many more phones they could have sold had the line been sold across all carriers. Apple & Samsung have already proven that there is no benefit to carrier exclusivity. You try to get your product into as many hands as possible. That's smart business sense.

10. bubbadoes

Posts: 1225; Member since: May 03, 2012

one of the best phones ever made. one of the loudest speakers ever on a phone

12. technitude

Posts: 263; Member since: Dec 19, 2013

"Droid" was never an appealing name, it sounds too much like "Dread". Other words starting with "Dro" are often negative words: Drop, Drown, Droop, Drool, Drought, Drowsy. And people cannot help but associate things that sound the same. I cannot even think of a positive word that starts with "Dro". I think the "Droid" name has actually hurt Motorola. Motorola should follow the lead of other companies and sunset the name. "Apple" was very fortunate to start with "App".

14. roldefol

Posts: 4744; Member since: Jan 28, 2011

Motorola doesn't own the Droid brand, Verizon does, under license from Lucasfilm. Up until 2012, there were HTC Droids and even a Samsung Droid. But from 2013 on, Motorola agreed to be the sole supplier of Verizon Droids. So long as Verizon finds value in the brand, Motorola will be its bitch. And I can think of one positive word that starts with "dro": dronabinol. Look it up.

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