Lego teases Samsung and the new Galaxy Fold to sell its own foldable

Lego teases Samsung and the new Galaxy Fold to sell its own foldable
With its own theme park in Florida, and a number of successful films starring its products, Denmark's Lego has risen above other toy manufacturers when it comes to being a part of pop culture. And now, Lego is using its popularity to tease the new foldable form factor that many are counting on to turn around a tepid smartphone market. More specifically, Lego has taken a tongue-in-cheek shot at the Samsung Galaxy Fold.

A tweet sent from Lego (via The Verge) shows the Lego Pop-Up Book set in the style of Samsung's promotional image of the Galaxy Fold. The toy company says that the Lego Fold has a 5-inch cover display that when opened, turns into an 11-inch pop-up story book. And unlike the Samsung Galaxy Fold, the Lego Fold doesn't need a battery that runs down during the day.

The lack of a battery isn't the only advantage that Lego has over Samsung. At $69.99 it is a lot cheaper than the $1,980 that Sammy's first foldable phone will be priced at in the U.S. And while you need to activate the Galaxy Fold with a wireless provider, the Lego Fold activates the user's imagination.

It's a clever marketing stunt by Lego, and we wouldn't be surprised to find out that it helped them sell a few units of its Pop-Up Book set. However, we have a strong suspicion that the Galaxy Fold would score higher on a benchmark test.

Related phones

Galaxy Fold
  • Display 7.3 inches
    2152 x 1536 pixels
  • Camera 12 MP (Triple camera)
    10 MP front
  • Hardware Qualcomm Snapdragon 855
    12GB RAM
  • Storage 512GB, not expandable
  • Battery 4380 mAh
  • OS Android 9.0 Pie
    Samsung One UI


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