Lego teases Samsung and the new Galaxy Fold to sell its own foldable

Lego teases Samsung and the new Galaxy Fold to sell its own foldable
With its own theme park in Florida, and a number of successful films starring its products, Denmark's Lego has risen above other toy manufacturers when it comes to being a part of pop culture. And now, Lego is using its popularity to tease the new foldable form factor that many are counting on to turn around a tepid smartphone market. More specifically, Lego has taken a tongue-in-cheek shot at the Samsung Galaxy Fold.

A tweet sent from Lego (via The Verge) shows the Lego Pop-Up Book set in the style of Samsung's promotional image of the Galaxy Fold. The toy company says that the Lego Fold has a 5-inch cover display that when opened, turns into an 11-inch pop-up story book. And unlike the Samsung Galaxy Fold, the Lego Fold doesn't need a battery that runs down during the day.

The lack of a battery isn't the only advantage that Lego has over Samsung. At $69.99 it is a lot cheaper than the $1,980 that Sammy's first foldable phone will be priced at in the U.S. And while you need to activate the Galaxy Fold with a wireless provider, the Lego Fold activates the user's imagination.

It's a clever marketing stunt by Lego, and we wouldn't be surprised to find out that it helped them sell a few units of its Pop-Up Book set. However, we have a strong suspicion that the Galaxy Fold would score higher on a benchmark test.

Related phones

Galaxy Fold
  • Display 7.3" 1536 x 2152 pixels
  • Camera 12 MP / 10 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 512 GB
  • Battery 4380 mAh(32h 3G talk time)

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4 Comments

1. sissy246

Posts: 7129; Member since: Mar 04, 2015

That is not the head line on the Verge Alan. Let me fix it for you since you left Huawei out. "Lego takes on Samsung and Huawei with its own foldable" What a bulls**t article by you and the Verge since it looks nothing like either one and looks like a book.

3. BuffaloSouce unregistered

Aww are you pissing yourself again because someone made another joke about Samsung? I see you still have that Sammy dong in your mouth

2. almostdone

Posts: 449; Member since: Sep 25, 2012

When the iPhold enters the market in 2025 will be similar to this toy.

4. Vancetastic

Posts: 1698; Member since: May 17, 2017

Seems to me that it’s poking fun at the ad rather than the device itself, but whatever.

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