LG explains its new L-Style design paradigm that will debut with the L3, L5 and L7 phones
posted by Daniel P. / Feb 21, 2012, 3:40 AM
No, it's not just pretty girls holding phones, although that's usually does it for us - LG has decided to change its whole design philosophy when making handsets, starting with the new L3, L5 and L7 ones. It just sent us a press release to explain the whole "L" thing it has been teasing us with.
Called the L-Style, the new design paradigm "is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention", the company tells us in a presser.
We can only say kudos that manufacturers are finally starting to pay attention to design - after all, once you hit quad-core, HD screens and high-res cameras, it's design, battery life and UI to differentiate you further. Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company seems to agree:
Design is consistently the top or second most important factor for customers when choosing a mobile phone. With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.
LG has been traditionally strong in the design department with series like the Black Label, Chocolate and Shine, so it is now capitalizing on its experience with the L-Style line. Hopefully other manufacturers (cough, Samsung, cough) will follow suit with their 2012 lineup. The new L-Style design philosophy will be showcased at the MWC expo in a few days and we'll be there to relay our first impressions to you.
What do you think, do Android manufacturers need more design-focused initiatives like this?
LG’S NEW DESIGN STRATEGY FOR MOBILE DEVICES TO BE REVEALED AT 2012 MWC
LG Takes Design Philosophy to the Next Level with Line-up of Stylish Smartphones
SEOUL, Feb. 21, 2012 – LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, L-Style, at the 2012 Mobile World Congress (MWC).
The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.
“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”
L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.
Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.
Market availability and additional hardware specifications of all three models will be announced at a future date.
the designs of these phones look great! im glad that they gona focus on design too.. unlike the other manufacturers that come up with the same designs for all their phones. go LG go! show the world your true potential!
Heh. I thought the same thing at the last iPhone launch! But I fail to understand how these new LG phones can be met with such distain while this is a brand new design, while Apple released a 16 month old design and it was welcomed with open arms...
Great to see one of the majors focusing on design, but I'm not a fan of the sharp corners. With the phone in the hand, the corner will tend to dig into the base of the thumb. Not at all comfortable to hold for any length of time. The lower corners need to be more rounded.
We will see if others have the same issues about the design, and then if LG will listen. Other than that, time for you to start developing calluses on your delicate ladylike hands. I like the design, and dont see an issue with the corners..
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