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LG explains its new L-Style design paradigm that will debut with the L3, L5 and L7 phones

Posted: , by Daniel P.

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LG explains its new L-Style design paradigm that will debut with the L3, L5 and L7 phones
LG explains its new L-Style design paradigm that will debut with the L3, L5 and L7 phones
No, it's not just pretty girls holding phones, although that's usually does it for us - LG has decided to change its whole design philosophy when making handsets, starting with the new L3, L5 and L7 ones. It just sent us a press release to explain the whole "L" thing it has been teasing us with.

Called the L-Style, the new design paradigm "is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention", the company tells us in a presser.

We can only say kudos that manufacturers are finally starting to pay attention to design - after all, once you hit quad-core, HD screens and high-res cameras, it's design, battery life and UI to differentiate you further.  Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company seems to agree:
Design is consistently the top or second most important factor for customers when choosing a mobile phone. With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.
LG has been traditionally strong in the design department with series like the Black Label, Chocolate and Shine, so it is now capitalizing on its experience with the L-Style line. Hopefully other manufacturers (cough, Samsung, cough) will follow suit with their 2012 lineup. The new L-Style design philosophy will be showcased at the MWC expo in a few days and we'll be there to relay our first impressions to you. 

What do you think, do Android manufacturers need more design-focused initiatives like this?

LG explains its new L-Style design paradigm that will debut with the L3, L5 and L7 phones
+- Press Release

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posted on 21 Feb 2012, 03:59 4

1. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)

LG UI on ICS is sexy too. motoblur,LG and Sony's UI on ICS is sexy. hope htc and Samsung goes almost stock

posted on 21 Feb 2012, 04:00 2

2. guruprasad (Posts: 33; Member since: 13 Jul 2011)

have always loved lg's phones, the phones design looks so good.they r going to rock for sure.cmon lg go go go

posted on 21 Feb 2012, 04:14 4

3. u-suck-more (Posts: 529; Member since: 26 Aug 2011)

the designs of these phones look great! im glad that they gona focus on design too.. unlike the other manufacturers that come up with the same designs for all their phones. go LG go! show the world your true potential!

posted on 21 Feb 2012, 04:30 3

4. Jericho (unregistered)

Lg all the way. Rock MWC with your L-style phones.
Watch out samsung your cousin is right behind ya get ready for some heavyweight competition.

posted on 21 Feb 2012, 04:58 1

5. IgorEfremenko (Posts: 82; Member since: 30 Nov 2011)

Hey, I read all this buzz about the great new design, but I see just the same boring black rectangular bricks...

posted on 21 Feb 2012, 08:40 6

7. Doakie (Posts: 2227; Member since: 06 May 2009)

Heh. I thought the same thing at the last iPhone launch! But I fail to understand how these new LG phones can be met with such distain while this is a brand new design, while Apple released a 16 month old design and it was welcomed with open arms...

posted on 21 Feb 2012, 09:34 2

8. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)

Lmao. Good one.

I always like LG design. I still think my g2x is as pretty as the day I bought it.

posted on 21 Feb 2012, 11:20

9. taz89 (Posts: 2014; Member since: 03 May 2011)

g2x was a good device and was comfy to hold but sadly in the uk it came with the totally sluggish and ugly lg ui where as the us variant had virtually stock.

posted on 21 Feb 2012, 07:07

6. Dimitru (Posts: 40; Member since: 10 Feb 2012)


posted on 21 Feb 2012, 12:15

10. PaulNotFromSweden (Posts: 55; Member since: 16 Sep 2011)

Great to see one of the majors focusing on design, but I'm not a fan of the sharp corners. With the phone in the hand, the corner will tend to dig into the base of the thumb. Not at all comfortable to hold for any length of time. The lower corners need to be more rounded.

posted on 21 Feb 2012, 14:02

11. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)

We will see if others have the same issues about the design, and then if LG will listen. Other than that, time for you to start developing calluses on your delicate ladylike hands. I like the design, and dont see an issue with the corners..

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