Kantar Worldpanel: iOS gains market share in the U.S. during Q2, Android slips slightly
Android's share in the U.S. dropped by less than a percentage points to 66.5%, remaining on top by a comfortable margin. Windows continued its long descent toward oblivion as its share nearly dropped in half from 3% last year to this year's 1.6%.
In the U.S., Samsung remained on top with 35% of the smartphone market. Apple was next with 32%, followed by the 14% slice of the pie owned by LG. Motorola was next with 5%. The figures mean that LG has doubled its position in the U.S. market over the last two years. Motorola has seen its share slump by 50% from the 10% it snagged last quarter. 38% of current Motorola owners plan on switching brands in the next year. While 58% are loyal to the brand, that is well behind the 92% loyalty rate earned by Apple and the 85% owned by Samsung.
In China, iOS lost 1.8pp in the quarter and now has a market share of 17.9%. Android gained 2.1 percentage points to 81.4% While the iPhone 6s and iPhone 6s Plus are on top of the sales charts in the country, the Huawei Mate 8, Huawei P9, Xiaomi Redmi Note 3, Xiaomi Mi 5 and Oppo R9 are squeezing Apple's sales. The Apple iPhone SE had only 2.5% of Chinese smartphone sales in the quarter.
That was the opposite of what took place in Great Britain in the second quarter. The iPhone SE had a leading 9.2% share followed by the 9.1% garnered by the iPhone 6s. Overall, in the country iOS rose 3.1pp to 37.2%. Android added 4.1pp to 57.2%
source: KantarWorldpanel (1), (2)