Kantar Worldpanel: iOS gains market share in the U.S. during Q2, Android slips slightly

Kantar Worldpanel: iOS gains market share in the U.S. during Q2, Android slips slightly
Kantar WorldPanel released its second quarter market share report today, and it showed that in the U.S. iOS rose 1.3 percentage points. That means that the Apple iPhone was responsible for 31.8% of smartphone sales in the country from April through June. Apple had the top selling device in the U.S. during that period as the Apple iPhone 6s and Apple iPhone 6s Plus combined to snag 15.1% of U.S. smartphone sales. Not far behind was the Samsung Galaxy S7 and Samsung Galaxy S7 edge with a combined 14.1% share. The Apple iPhone SE was third with 5.1%. The new 4-inch handset helped iOS rack up the numbers it did during the quarter.

Android's share in the U.S. dropped by less than a percentage points to 66.5%, remaining on top by a comfortable margin. Windows continued its long descent toward oblivion as its share nearly dropped in half from 3% last year to this year's 1.6%.

In the U.S., Samsung remained on top with 35% of the smartphone market. Apple was next with 32%, followed by the 14% slice of the pie owned by LG. Motorola was next with 5%. The figures mean that LG has doubled its position in the U.S. market over the last two years. Motorola has seen its share slump by 50% from the 10% it snagged last quarter. 38% of current Motorola owners plan on switching brands in the next year. While 58% are loyal to the brand, that is well behind the 92% loyalty rate earned by Apple and the 85% owned by Samsung.

In China, iOS lost 1.8pp in the quarter and now has a market share of 17.9%. Android gained 2.1 percentage points to 81.4% While the iPhone 6s and iPhone 6s Plus are on top of the sales charts in the country, the Huawei Mate 8, Huawei P9, Xiaomi Redmi Note 3, Xiaomi Mi 5 and Oppo R9 are squeezing Apple's sales. The Apple iPhone SE had only 2.5% of Chinese smartphone sales in the quarter.

That was the opposite of what took place in Great Britain in the second quarter. The iPhone SE had a leading 9.2% share followed by the 9.1% garnered by the iPhone 6s. Overall, in the country iOS rose 3.1pp to 37.2%. Android added 4.1pp to 57.2%

source: KantarWorldpanel (1), (2)



1. nctx77

Posts: 2540; Member since: Sep 03, 2013

Crickets!! Year old iPhone still shutting the game down!

2. fyah_king unregistered

Cause, it's omg! It's an "iPhone!" :)

3. kiko007

Posts: 7520; Member since: Feb 17, 2016

You mad bro?

8. fyah_king unregistered

Nah, just repeating what the ifans are saying all the time.:)

18. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

They really do f-ing say that and it pisses me off. The fact that a lot of iOS users are like that(mainly girls tho) makes me sad to be one of them, smh.

20. bobby84

Posts: 595; Member since: May 13, 2016

Hell yea. "Like.. Oh... My... God” lmao

23. cheee

Posts: 50; Member since: Jul 11, 2016

iphone still sale dip everyyear because no one stupid forever

14. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Meanwhile, the 3rd largest market in the world is 97% Android.... just food for thought.

4. kiko007

Posts: 7520; Member since: Feb 17, 2016

This is good news heading into a weak Q3 for just about everyone not named Samsung.

5. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Apple isn't losing as much as they are gaining, they'll be fine. As much as I would like to see Apple getting its ass kicked for being lazy, I reckon by the end of the year iPhone sales will come back up.

6. ibend

Posts: 6747; Member since: Sep 30, 2014

everything minus for windows mobile... congrats for all those who freed from limited ecosystem :D android only minus in one out of ten places (and its just 0.6%) and you decide to make title about it... nice..

7. kiko007

Posts: 7520; Member since: Feb 17, 2016

Hey, don't rag on us WM fans!!!!! There are dozens of us! Dozens!!!!!!!!!!!!!!!!!

13. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

You are not a WP fan. Don't bluff. You are ADF - Apple Defend Force.

17. kiko007

Posts: 7520; Member since: Feb 17, 2016

Get a job taint licker...... and lose the neck beard while you're at it :D.


Posts: 432; Member since: Sep 29, 2015

Actually in japan Windows went up .3% so not all doom and gloom.

21. ibend

Posts: 6747; Member since: Sep 30, 2014

oh right.. I miss that.. from 0% to 0.3%.. maybe it will 0% again next year

9. darkkjedii

Posts: 31601; Member since: Feb 05, 2011

Samsung learned to be great from Apple, now Apple needs to learn to be great from Samsung. Samsung is taking chances, and it's paying off. These so called gimmicks (curved screens, S-Pen), are now household names, and awesome features. Samsung is doing the most right now.

12. kiko007

Posts: 7520; Member since: Feb 17, 2016

+1 for an unbiased assessment. Samsung has Apple by the balls right now. I just got confirmation that ZTE is unlocking the Axon 7 bootloader, so I'm probably going for that instead of the iP7. Never thought I'd say that......ever.

26. darkkjedii

Posts: 31601; Member since: Feb 05, 2011

Right on bro.

15. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Meh, I'm still not sold on the curved display. Don't get me wrong, it looks awesome, but I can't see any "must have" functionality for it.

19. fyah_king unregistered

It' not about functionality. It's about looks and I love it. You won't see me with an iPhone anytime soon unless they fix the ugly bezels.

25. darkkjedii

Posts: 31601; Member since: Feb 05, 2011

It's the taking chances part, I like. They're being bold.

29. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Well, it's definitely paying off for them.

10. piyath

Posts: 2445; Member since: Mar 23, 2012

No matter what an the iPhone will be the iPhone forever as long as android is in the game. Market share will fluctuate time to time due to gimmicks by cheap OEMs. Curved screens for mere looks, waterproofing partially, wireless slow charging etc.. Those will never prevail when people realize they don't get much out of those much but they get stuck in cheap android mud in the name of those gimmicks. I use a S7. I used to have an iPhone 5. So I see this everyday. I don't use any of those fancy useless gimmicks ever. I find them boring. Only upside is having better low light camera quality due to a larger sensor. That's not so ground breaking by any mean for me.

24. Ordinary

Posts: 2454; Member since: Apr 23, 2015

That slow wireless charging is faster than cable charging on your iPhone.

16. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Kantar should put India on the list. Smartphone population in India is more than EU5 combined and definitely relevant!

27. legiloca

Posts: 1676; Member since: Nov 11, 2014

What about we include pretty much every nation existing in the face of the Earth right now while we're at it? We're talking about 1st world countries here and India is clearly NOT and probably will never be one of them.

22. fly2click

Posts: 41; Member since: Oct 19, 2012

I love iPhones. Particularly the logo at the back and the button on the front. Its so simple, Stylish, Luxury and grand. All other phones are trying to catch up with iPhone design and I know nobody would agree with me and I would be bashed for this. But this is my personal opinion. Apple is the most respected company because their products speak. Good job Apple. No matter its .6 or .1. Lead is lead. Awesome job apple once again and you deserve this.

28. ColinW

Posts: 413; Member since: Jun 04, 2014

Their products are very much mediocre, this is why their sales and market share is falling. The iPhones design is falling way behind too, not leading. Others pack in much more into more compact, lighter and better looking bodies. The looks may be an opinion, but the rest is fact.

30. cdgoin

Posts: 614; Member since: Jul 28, 2010

Im a Windows Phone Fan and even I saw this coming but not even I thought it was going to be this big of a change. I thought they at least had the bottom phones for sale in the EU.. wow.. Who else guesses than the new Surface phone is going to run Android with a Win10 interface at this rate ? If it ever comes out.

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