Apple iWatch rumor round-up: specs, features, price and release date

First came the iPhone. In 2007, Steve Jobs took the stage months before the launch of a revolutionary new device, one that combines the function of the iPod, the phone, and the mobile Internet communicator. With expectations to send huge shockwaves around the industry, Jobs wanted to show the device to the world before it was ready and before anyone had seen it - a change of course for Apple who usually unveils devices shortly before their commercial roll-out.

Then came the iPad. In 2010, Jobs did the same thing. The iPad was a brand new category of devices, it had to be unveiled earlier before images of its production mold had stormed into leaks and spoiled the surprise. The tablet launched in April, and it was a tremendous success.

It has been four years since then. Four long years, we should add, for those hoping for the next revolution in devices, and it seems that Apple is ready to deliver: it is time for the iWatch.

The company is expected to unveil its first wearable device to the public on September 9th at the Flint Center in Cupertino, a historic place for Apple, a venue where Steve Jobs unveiled the original Macintosh 30 years ago in 1984, and the place where Jobs took the wraps off the colorful iMac in 1998, the device that started the turn-around for Apple.

We expect the same thing that happened for the two earlier new categories to happen for the iWatch as well. The release date will most likely not be imminent - it’d take a few months until the iWatch arrives on store shelves, but business has changed for the company in those in-between years. It will be a little different this time around.

Design: premium “Swiss made”-like, with an affinity for fashion (not nerdy)

First, though, let’s get the basics off the table. The Apple iWatch is expected to be much more resemblant to a real, good-looking, fashionable watch rather than a nerdy, geeky, giant-square-screen-on-a-wrist.

The writing is on the wall: Apple has hired Angela Ahrendts, former fashion brand Burberry chief executive, and also the former sales director at Swiss luxury watch maker Tag Heuer. We’ve been hearing about Apple trying to poach talent from watch makers like Swatch and others (with mixed results), so all those lead us to believe the iWatch will have looks that will appeal to more than just geeks.

Not only this, experts are saying that Apple’s plan is to market the iWatch as “Swiss made”: not literally, but as a metaphor for its high quality of finish.

Apple iWatch: specs and features

With the looks out of the way, it’s time to focus on something equally important: the specs and features. Based on various reports, here is what we expect the iWatch spec sheet to look like:

  • To come in two sizes: with a 1.3-inch and a 1.5-inch screen
  • Flexible AMOLED panel
  • Sapphire cover lens for the display
  • Water-resistance
  • New system-on-a-chip with lots of sensors
  • Biometric functionality
  • Integration with the iPhone, iPad, and Mac
  • Biometric recognition
  • NFC chip with support for payments
  • Wireless charging
  • 200 to 250mAh battery
  • Slim and light design

Hey, Siri: voice commanded

Siri was introduced to the world with the iPhone 4s and it has evolved a long way since then, but it still has a lot of shortcomings - most notably, it does not play well with third-party apps and devices. The iWatch has inspired a radical change in Siri’s functionality.

The smartwatch is said to support the personal assistant, and allow users to book a hotel, rent a car, or send messages via various apps.

Another interesting additional feature rumored for the iWatch is advanced mapping functionality, but we’re scant on details about that, and how it’d integrate with Siri.

Apple iWatch as your health and fitness pal

Apart from just telling the time and being a fashionable timepiece, the iWatch is expected to double up as your health and fitness pal. We don’t exactly know how, but the foundation has been laid down: Apple’s HealthKit in iOS 8 and key hires from the fitness industry, point to the iWatch delivering some fitness and health-related data.

Apple is also rumored to have a brand new system-on-a-chip for the iWatch and the board for it could include sensors to measure steps taken, calories burned, hydration, and sweat. It won’t be a medical-grade device by any means, but we do expect it to provide some basic information about your health.

Apple has also hired a key Nike FuelBand developer and fitness expert Jay Blahnik last year, and we’ve seen star athletes like NBA’s Kobe Bryant on Apple’s campus in late June. Sleep researcher J.E.M Raymann from Philips has also been brought in, likely to help with sleep functions, and possibilities here include measuring the quality of your sleep.

NFC for wireless payments

The latest newsflash from the iWatch rumor mill is about a near-field communications (NFC) chip on board. The wearable is said to not only pack one, but use it to the fullest, allowing consumers to make purchases via the device. Cashless payments have been a pipedream for the industry for a long while, and in 2014, Apple might finally decide to join in the craze and try to liven things up. Reports have surfaced about the company being in talks with various carriers and retailers to support wireless payments widely.

Apple iWatch price and release date

Despite all the iPhone leaks and craze, Apple has managed to keep a veil of utmost secrecy where it matters - new product categories. We have inside reports about the iWatch, but no leaked images, no detailed reports about it. All of this makes it fairly clear that the company’s first wearable has not yet entered mass production. Early projections were for this to happen in late September, but it seems that Apple has pushed the dates further back to mid- to late-November.

The iWatch release date is hence said to be in the beginning of 2015. Price for the smartwatch is projected at around $300 for the basic model, but luxury options should be available for prices of over $1,000.

Unlike the iPhone and the iPad, though, the iWatch will be different. Apple itself is a different company than what it was even just four years ago. The confirmation from this comes from the widespread belief that the iWatch will be launched alongside the new iPhone 6 and not at a separate event. This highlights its function as more of an accessory to the iPhone, rather than a fully independent category like what the iPhone and iPad was. But don’t make any mistake - Apple plans to hype it up and expectations are for tens of millions of sold iWatches. It’s an uphill climb when the yearly sales of wearables amount to less than 15 million units now, but if there’s a company that can pull it off, Apple is it.



1. osbert

Posts: 125; Member since: Jul 02, 2014

Again, the ability to market a watch as "Swiss made" is not as simple as just writing it on the box, or saying "well, not really 'Swiss-made' guise! but like... Swiss-made-ish, because it's really premium!!"

3. sgodsell

Posts: 7605; Member since: Mar 16, 2013

The vast majority of those things are already out there with the current generation of smart watches. (Android Wear, Gear, Pebble, I'M Watch, ....) The only true difference is that its specific to Apple.

26. McLTE

Posts: 922; Member since: Oct 18, 2011

"Swiss made" watches usually refer to watches that are mechanically driven and a compliment to the Swiss for their ability design and build such precise mechanical marvels. There is NOTHING in a smart watch that could pay homage to this moniker. A great example of Apple taking a term that the public identifies with a quality mechanical watch - and twisting it to apply to their products for their gain.

27. osbert

Posts: 125; Member since: Jul 02, 2014

Quite correct. I was referring mostly to the fact that neither the watch 'movement' or any part of manufacture will take place in Switzerland. (less than 30 posts so I can't link directly... but)​me_Swiss_on_watches.22

2. sgodsell

Posts: 7605; Member since: Mar 16, 2013

Wow NFC. I never heard of it until Apple brought it to the table. They are truly bringing new things that no other platform has ever seen before.

4. bucky

Posts: 3797; Member since: Sep 30, 2009

I don't recall anyone saying it was new to any platform. Stop reaching.

8. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Whatever Apple markets is usually treated like a first no matter how many others have presented it before...

5. KonaStang4.6

Posts: 285; Member since: Nov 04, 2011

You would think that people that always bash what Apple does would have decided on what phone or other device that they want and would enjoy it, not spend time pointing out every little thing that Apple does. It would make one think that they really want an Apple device to start wiith

9. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Believe me - if we actually wanted an Apple product, we would have bought it... :-) No, it's just plain old annoyance that the world seems to treat every new iFeature as groundbreaking, despite the fact that someone else has done it before every time.

15. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

done it before maybe but not doing it right / bringing it to a large audience. Most (not all) of the time people tell us about how apple isnt innovating its true, however despite that fact that its been done before its becoming more "mainstream". Most of the devices people tell us about that pioneer certain (not all) technologies or abilities very few if any people have heard about.

19. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Then call it marketing at it's best, or perhaps rather worst; Apple is certainly busy presenting their products like they just invented the wheel, while all they've actually done is put a different tyre on it...

22. engineer-1701d unregistered

ThAt's mostly because the tech in phones is so outdated in America

21. engineer-1701d unregistered

Please tell me you are joking. Nfc has been used for years ì phones

6. Tritinum

Posts: 471; Member since: May 06, 2014

its just a concept but damn that is sexy!

10. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

It just looks like a Swatch from the 80's...

23. engineer-1701d unregistered

Yeah pop swatch I loved mine. Its about right steal from the past for today and non of the younger people will know and they well think it's new

7. Rizchy

Posts: 61; Member since: Jan 17, 2014

True innovation is coming soon to smart watches with the apple's iwatch. All the rest wearables are child's play.

11. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Compared to rival products there's nothing innovative about iPhones or iPads; why should the iWatch be any different? It's even late to the game... ;-)

13. Rizchy

Posts: 61; Member since: Jan 17, 2014

Remember the king( in this case, apple) always makes an entry right after his pawn(I.e. all the rest of smartwatch manufacturers). Lol.

20. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Again, I'd take a number of rival products over an iPhone or iPad any day for sheer productivity and usefulness... They're not even ahead on design anymore.

24. engineer-1701d unregistered

But a pawn can take a king out. Or have you never played a big boy game. Let me guess you are 22 and you think apple made the world go round

12. dorianb

Posts: 617; Member since: Oct 24, 2012

I think we can all agree that outside of the LG watch R, that may cost $400, this will be the (if not one of) most expensive smart-watches.

14. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Hopefully Apple figures out the battery life. Or perhaps people will be able to buy an AppleServant with their iWatch so there is someone to take care of charging it.

16. naittosan

Posts: 243; Member since: Jun 28, 2014

This is going to Rock the world.

17. nathan.carter

Posts: 416; Member since: Aug 11, 2014

looks like the Misfit Shine turned into a smartwatch. looks beleivable for apple.

18. refillable

Posts: 1071; Member since: Mar 10, 2014

I wonder what's the price. If this was all true it may end up being $500.

25. D.Lamore

Posts: 198; Member since: Aug 15, 2014

Apple can't innovate, always waiting for others to act so they gonna copy and patent it. Other companies have been producing smart watches for years , why can't a billion dollar company like apple do that. Don't they have research team ?,I forgot they rely on propaganda to sell their crappy products to zombies. Bandits

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