Jony Ive expected to be fired by Steve Jobs when Jobs returned to Apple

Jony Ive expected to be fired by Steve Jobs when Jobs returned to Apple
Earlier this month, we told you about a new book that will soon be in book stores titled "Becoming Steve Jobs." The book's sub-title, "The Evolution of a Reckless Upstart into a Visionary Leader," reveals the focus of the book on the journey taken by Jobs that eventually ended with his death from pancreatic cancer. But it was that journey, starting with the creation of Apple and ending with a series of well-received consumer products, that made Steve Jobs a legend.

The excerpt of the book that was leaked earlier this month told the story of how Tim Cook had offered part of his liver to Jobs, who was then in very poor health. We'll never know if this selfless act by Apple's current CEO would have saved Jobs' life, because the Apple co-founder quickly turned down the offer.

The latest excerpt from the book, which just might hit the New York Times' Best Seller list upon its release on March 24th, is one involving Apple's current SVP of Design, Jony Ive. The story picks up immediately upon Jobs' return to Apple following the purchase of NeXT by the company. Ive thought for sure that Jobs would give him the ol' pink slip seeing how the returning CEO was axing products like the 20th Anniversary Macintosh and the eMate. And the products "we were shipping at the time… weren’t very good at all."

But it never happened. Luckily for Apple, Jobs found in Ive a kindred spirit when it came to design, and felt that Ive's talents had been wasted by former CEO Gil Amelio. The rest is history.

With the interesting excerpts we've seen from this book, perhaps this is the title that Universal's Steve Jobs' biopic should be based on!

source: FastCompany via AppleInsider



1. sgodsell

Posts: 7433; Member since: Mar 16, 2013

Ives lost his touch when it comes to the Apple Watch.

3. vincelongman

Posts: 5723; Member since: Feb 10, 2013

Also with the iPhone 6/6+ as well The iPhone 5S has a far better design IMO

4. gustavoace

Posts: 187; Member since: Nov 13, 2012

he was just inspired by samsung ativ.... not his fault Ive's problem is that he actually believes that his design are the only beauty in the market.. And that makes him perfect fit for Apple

7. nwright94

Posts: 211; Member since: Oct 14, 2014

He must work for HTC then if that's true because they currently have the most beautiful smartphones, no one has even come close to the M7 yet.

8. nodes

Posts: 1160; Member since: Mar 06, 2014

lol, stop with the Ativ BS. the Note 2 does look like Ativ, but not iPhone 6...or Galaxy S6.

9. vincelongman

Posts: 5723; Member since: Feb 10, 2013

Not as BS as the people saying the Galaxy S6 looks like the iPhone 6 Its only the bottom placements of the Galaxy S6 that look similar, the rest is totally different from the iPhone 6

10. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

It would make more sense that the Note 2 would look like the Ativ, both are made by Samsung. It's not wrong for a company to copy it's own designs, but it is for another company to do so. But if you look, the designs are very similar, at least as close or closer than what Apple has claimed others have done to their products in the past.

11. nwright94

Posts: 211; Member since: Oct 14, 2014

That first link is a mockup, not the actual phone. It's not too far off but the picture you shared is still different from the actual iPhone 6. Personally, the iPhone 6 looks more like an HTC device to me.

19. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Both of the images are renders, you try finding 2 actual photos with both devices in near the same position. Both the i6 and the Ativ are flat phones (front and back) with the same rounded edges all the way around, both have a similar shaped earpiece, and a home button, and both run a 4.7-4.8" screen. The M7, 8, & 9 are all flat face with a curved back. Shape wise, the HTC phones are closer to a Moto X. The Ativ and i6 are much closer in design all around to each other than any of the HTC devices.

15. DROIDX0430

Posts: 469; Member since: Nov 24, 2010

thats why samsung designed the s6 to look just like the iphone 6

6. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

I wish he was fired. Oh welll, his days are numbered anyways at Apple.

17. Simona unregistered

Stop yawning all the time ...

29. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

Design is beautiful its the price for what you are getting that is outrageous.

2. cdm283813

Posts: 424; Member since: Jan 10, 2015

As long as he keeps going thin and pretty over functionality I'm sure his days are numbered. It's only a matter of time when Apple screws up because of this guy.

5. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Why? That's exactly what apple wants. Screw functionality!

12. JaneChenLong

Posts: 374; Member since: Mar 18, 2015

I think Johny Ivy already reach his potential limit, He can't think something original & beautiful. All the iphone since 2G is just a simple face lit. I wonder what he did every day while working.

13. Predator1701

Posts: 130; Member since: Oct 28, 2014

What a bunch od haters!!! I use nexus devices and an iPad, I love both companies and design philosophies, but to say such things about apple just because of hate and fear makes me wanna leave android and return to iOS. And believe me they won't fire johnny I've since they fired Scoot Forestall instead, iphone 6 and 6+ made record sales and obviously because Johnny Ive messed up the design of the phone and all those people who buy iphones are sheep like you say. I find that hard to believe and I know a lot of Android users secretly desire apple products, heck even I am drawn to apple products but unfortunately can't afford them.

14. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Apple products cost the same as their android counterparts. If you can afford an androd device, you can afford a Apple device. You sound like a deceitful troll.

24. refillable

Posts: 1071; Member since: Mar 10, 2014

No it doesn't, at leasnt not outside America

27. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

The high end Android's seem to, like the Galaxy S and Note series and the HTC One models. Some of those Galaxy models run anywhere from $700-1000 equivalent to the US.

28. refillable

Posts: 1071; Member since: Mar 10, 2014

Not what I've seen in 'street prices' on my country. Note 4 is ~$100 cheaper than iP 6 16GB, while Plus is ~$200 more expensive. I think note 4 is the most expensive android out there, and it's still cheaper than iPhones. Therefore, when talking about the overall price on all over the world, the claim that apple costs the same as android is totally ridiculous.

30. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

So because it's that way in your country, it's that way in every country? I'm going by what people have posted about what they cost in their own country over the years. I was surprised as I was sure that we were the only place where you paid almost the same for a high end android as an iOS device. I'm not saying it's that way in every single country, but many of the people who've chimed in during discussions have said there close if not the same in price.

20. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I love how every time someone goes after people who don't like iOS or Apple, it always must have only two reasons why, jealousy or fear. Seriously, that's it, that's the only reason I can have for disliking them. How about disagreeing with their business practices, past experiences as their customer, their fan base, or their plain old arrogance. I'm not jealous of Apple, I could go out right now and pick up an iPhone or iPad, but after using friend's and relative's idevices, I know they hold no interest for me, but that's just me. I'm not fearful of Apple, I know they're not going to come to me house and beat me until I use their products (right?!?). If I'm fearful of anything, it fanboys on either side. All of them just waiting for companies to go under to prove they made the right decision in their device. How petty is that? There are peoples families and livelihoods on the line here, and people are rooting for them to go out of business so they will know they made the right decision, that sounds pretty childish if you ask me.

26. refillable

Posts: 1071; Member since: Mar 10, 2014

It is wrong to judge that all people who hates apple are only jealous. The only jealous persons are fanboys, who always never bother to talk with facts.

16. Simona unregistered

I was reading one apple former employee and he made short article about apple's atmosphere inside .. And he described that, those manager ppl are disgraceful, insulters, treating like sht with employees, firing for very little mistakes.. Guys and IF he wud be fired .. he wouldn't BOTHER as he is PACKED with some nice money .. and he is getting older too so he will choose pension soon ... just nicely lie down on the beach or yacht with android phone :DDD

18. -box-

Posts: 3991; Member since: Jan 04, 2012

Ives is a hack anyway. We all know (or should) that he just repackaged old Dieter Rams designs. Nothing original or particularly groundbreaking, or even wholly pleasant (especially tactilely). Still came believe they knighted such a copycat.

23. darkkjedii

Posts: 31290; Member since: Feb 05, 2011

You actually sound jealous.

25. refillable

Posts: 1071; Member since: Mar 10, 2014

Pointing out a reasonable point is not jealousy, just to tell you.

22. zekes

Posts: 230; Member since: Aug 14, 2012

i love android but the android fanbois are so annoying xD

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