John Chen speaks: "We are here to stay, I know I have to make money"


BlackBerry won't go without a fight. This was declared by its CEO, John Chen, in a recent interview with a Canadian business show. Apparently, Chen believes that his company has "a lot of values" and the CEO claimed he won't sell BlackBerry unless the company's shareholders demand it. Still, if they decide to do so at the moment, they might lose profits, Chen declared.

The head of BlackBerry also revealed that in order to stabilize the troubled Canadian manufacturer, he and his team will focus on the enterprise and high-end consumers even more in the near future. Still, "BlackBerry won't go away from the mass market", Chen assured.

John Chen also said that many enterprise customers, who are dependent on the company's services, are really concerned about BlackBerry's financial condition. The CEO assured them that "BlackBerry has the technology and the people" to cope with the current difficulties. When talking about the current condition of the company and the concerns of its enterprise customers, John Chen said that BlackBerry "is here to stay".

In addition, it was revealed that a great amount of enterprise users demanded that future BlackBerry devices contain a physical keyboard and a more classic user interface. It seems that the recently restarted production of the BlackBerry Bold 9900 is among the first steps in this direction, as Chen most likely sees this device as a stepping stone to newer devices, such as the BlackBerry Q20 and the rumored Windermere.

BlackBerry released its financial report for the fiscal 2014 the other day, which revealed that John Chen might be steering the company into the right direction – although the revenue fell below a billion during the last financial quarter, the company succeeded in cutting down its losses to roughly $420 million, which is about ten times less than the massive $4.4 billion catastrophe in the previous quarter.

You can check out John Chen's full interview below.



source: CBC via CrackBerry

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27 Comments

1. kshell1

Posts: 1143; Member since: Oct 05, 2011

Apparently targeting the mass market involves selling a 2011 phone for $500. and last time I checked they're not exactly making money. Nokia is building themselves out of the hole they were in. The question is, can BB do the same?

3. theminolaboy

Posts: 128; Member since: May 18, 2013

Nokia made it without going bankrupt and they were almost in the same position as BB.. I salute Nokia for persevering and even though there's a lot of haters, it's no brainer that selling to MSFT is the best way going forward. BB, I can feel, can pull it off too..

15. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Nokia "made it" by selling off their phone division to Microsoft. That isnt exactly persevering. And Nokia wasn't in that bad of shape until AFTER Elop took over.

18. theminolaboy

Posts: 128; Member since: May 18, 2013

Well, buying Siemens in the middle of a looming disaster is kind of amazing for me and it only shows how financially capable the remaining part of Nokia is. Admit it. Plunging sales and market share is inevitable even before Elop took over. If MSFT did not buy the mobile division, no matter how good their product is, it will only drag the whole Nokia to the ground.

14. downphoenix

Posts: 3165; Member since: Jun 19, 2010

They reintroduced the 9900 for enterprise, not consumer. They said they are focusing on Enterprise. Probably wont try to worry about consumer too much right now since they're not doing very well on that front.

22. thealphageek1

Posts: 942; Member since: Feb 02, 2013

Thank you! One of the few with a BRAIN on this site. As you said, they reintroduced the bold series for enterprise, and are primarily focusing on the enterprise market. Why can't all of these haters see that already?

24. kshell1

Posts: 1143; Member since: Oct 05, 2011

Still, "BlackBerry won't go away from the mass market", Chen assured.

2. InspectorGadget80 unregistered

I think he means he have to get all the bonus BB promise him, get they will still fail with this guy in charge

9. DigitalJedi_X2

Posts: 346; Member since: Jan 30, 2012

Troll detected.

12. thealphageek1

Posts: 942; Member since: Feb 02, 2013

Indeed. He is a troll. Activating counter measures.

17. apiskula

Posts: 578; Member since: Jan 25, 2013

Your exactly right. Blackberry is slowly going down and will be sold. Nobody wants them anymore

19. theminolaboy

Posts: 128; Member since: May 18, 2013

Nobody wants BB anymore? Are you sure about that? Can you please do a research first on how many high profile companies depend on BB's servers not to mention governments?

21. thealphageek1

Posts: 942; Member since: Feb 02, 2013

He can't. That would require that he actually used his brain for something other than trolling BlackBerry articles.

26. apiskula

Posts: 578; Member since: Jan 25, 2013

I do not know anyone that has a BlackBerry and would never recommend them to anyone

20. thealphageek1

Posts: 942; Member since: Feb 02, 2013

Another troll detected: Apiskula. Activating counter measures.

25. apiskula

Posts: 578; Member since: Jan 25, 2013

What is with you activating counter measures? What a fool you are

27. thealphageek1

Posts: 942; Member since: Feb 02, 2013

The only fool here is you, day in and day out trolling BlackBerry articles. What a waste of space you are.

4. theminolaboy

Posts: 128; Member since: May 18, 2013

Don't you love his personality? I think he has what it takes to turn BB around.. I dont know but I think everything he says, every word, every action he do is well calculated.. That right amount of confidence and conviction.. I think BB will make it..

7. Jommick

Posts: 221; Member since: Sep 10, 2013

Agreed, he has realistic belief in the company he works for, and communicates that effectively. They may not become the powerhouse they were years ago, but I can see them remaining a popular company among enterprise users in the coming years.

5. r3trokiller

Posts: 17; Member since: Mar 30, 2014

Its time to steal market share of Samsung and share it to BB and Nokia; The Historical Warriors.

6. Lt.Green

Posts: 397; Member since: Mar 13, 2014

BBs road ahead is as steep as BB10s learning curve.

10. DigitalJedi_X2

Posts: 346; Member since: Jan 30, 2012

I didn't find BB10 hard at all to use. If you can use an Android device, then BB10 should be no problem for you.

13. thealphageek1

Posts: 942; Member since: Feb 02, 2013

LT! I thought you were counted among the BlackBerry faithful?

8. cncrim

Posts: 1588; Member since: Aug 15, 2011

Time will tell your faith but BB need radical innovation to save you from it.

11. thealphageek1

Posts: 942; Member since: Feb 02, 2013

John Chen is the real deal! He has the right ideas and is completely committed to continuing his turnaround of BlackBerry, albeit a slow one. I have complete faith in him.

16. Zsep123

Posts: 6; Member since: Mar 30, 2014

I definitely think Mr. Chen is the right man for the job. His attitude is very proffessional, calculated, and realistic. I really hope he succeeds in turning the tides for Blackberry. It's a good brand and does exactly what its target audience needs, but in the end there is a lot of catch-up to do and the consumer market, sooner or later, will have to get some attention from BB.

28. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

Jacky Chen, yes you're right, you need to make money. REAL MONEY, not just accounting magic. BB will die in your hand if you're not honest on how bad the situation is now.

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