John Chen says that consumers are still a focus at BlackBerry
"People who love their BlackBerry have always appreciated that their device allows them to get things done. And central to our productivity focus is our keyboard. BlackBerry has invested years of research and development to create the world’s best mobile keyboard, and that will continue to be a central focus for us...One critical challenge we have been addressing is the company’s broad approach on both enterprise and consumer markets...doesn’t mean we are turning our back on the consumer--far from it--but it’s important we narrow our focus on our core strengths. I believe in the values of this brand and I’ve assembled the right team and strategy with the strong confidence that we will rebuild BlackBerry for the benefit of all of our constituencies."-John Chen, CEO, BlackBerry
With some research firms reporting that BlackBerry had 0% of the U.S. smartphone market in the fourth quarter, keeping the faith is going to be hard for those die-hard fans that the company still has left. Chen earlier said that the company is working on some high-end models for the U.S.market that are not covered by its 5-year pact with Foxconn. This is where BlackBerry has fallen flat on its face before. If it can come up with a device that can challenge the competition specs wise, perhaps BlackBerry's strengths in the physical keyboard and security areas can help it bounce off the bottom of the consumer smartphone market. This seems to be what John Chen is counting on.
source: FastCompany via BerryReview
