JDI develops 5.2" Full HD OLED display with Sony's WhiteMagic technology


Samsung might not be the smartphone OLED screen virtual monopolist it is now for much longer. JDI, which is a Japanese government-backed venture of the Sony, Hitachi and Toshiba mobile display departments, has made a 5.2" Full HD OLED display, aimed for future smartphones.

The publication says that JDI deems the screen superior than Samsung's diamond-shaped matrix solution found in the Galaxy S4, as it uses a technology similar to Sony's WhiteMagic, adding a white organic pixel to the usual red-green-blue setup.

This has reportedly allowed for increased brightness and better color representation than Samsung's somewhat cold-colored AMOLED displays, but we are not entirely convinced, as the WhiteMagic screen on the Sony Xperia P is indeed close to 1000 nits of brightness, but the color representation on it seems quite off. Moreover, until this 5.2" panel from JDI materializes in a Sony or another phone, Samsung would have, of course, moved along with its own OLED tech, too.

source: Nikkei

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23 Comments

1. Timmehor

Posts: 599; Member since: Mar 09, 2013

Oooooooo, pretty. Can't wait for OLED displays like this.

11. AamirSIII

Posts: 187; Member since: Oct 04, 2012

u will have to wait until like 2015 for these to come to smartphones...

15. Timmehor

Posts: 599; Member since: Mar 09, 2013

Yeah, probably.

2. Xolar

Posts: 57; Member since: Apr 02, 2013

amazing! i wish they could make this a lot better than Retina Display...

3. Timmehor

Posts: 599; Member since: Mar 09, 2013

IPS display* "retina" is just Apples branded word for it.

4. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

They didn't brand it Retina for being IPS, they branded it Retina because of the pixel density.

5. Timmehor

Posts: 599; Member since: Mar 09, 2013

It's the same thing.

6. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

How? IPS is a display technology that's used to enhance viewing angles and color reproduction, what does that have to do with pixel density?

13. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

It is absolutely NOT the same thing. And shame on all the people who thumbed you up for blatant misinformation. Berzerk000 is right.

17. romeo1

Posts: 823; Member since: Jan 06, 2012

true but the branding was wrong as they said our eyes could not see the pixels cause it was almost the same?(don't remember the exact words) but our eyes have a much higher ppi than the "retina" screen

18. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Apple said at that level of pixel density, a person that has 20/20 vision can not see pixels on the display at the average viewing distance. They key phrase is "at the average viewing distance." At longer distances, the pixel density seems higher than it would be if it were closer, so we wouldn't be able to see pixels on the Retina display if we hold them about 12 inches away from our eyes, but we could if they were 2 inches away. So, technically, Apple was correct.

21. romeo1

Posts: 823; Member since: Jan 06, 2012

still they weren't correct as the human should see around the 477 ppi on a distance of 12inches and on 8 inches around the 716 ppi.

22. serge327

Posts: 80; Member since: Aug 27, 2012

Apple branded its screen as RETINA, but nowaday Full HD phone can beand as "SUPER RETINA"... R.I.P Apple's Retina Screen.. LOL

7. ryq24

Posts: 875; Member since: Oct 17, 2011

Bet it would be more expensive than Samsung's!

10. aokde

Posts: 186; Member since: Jul 09, 2012

might be, but since sony manufactures them the price won't affect sony's phones. bonus for us sony fans :D

8. thunderising

Posts: 232; Member since: Nov 25, 2011

Want smaller displays!

20. yudi.nemesis unregistered

don't worry JDI know what you want just follow this link if you want to find out techon.nikkeibp.co.jp/english/NEWS_EN/20121101/248​906/

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

YAY! WhiteMagic is back! :)

12. CaptainXperia

Posts: 15; Member since: Feb 21, 2013

nice !!!

14. deathgod

Posts: 122; Member since: Nov 23, 2011

I'd love to see this in a Vita 2 if they ever make one

16. stole38

Posts: 14; Member since: Sep 01, 2012

As an owner of the Xperia P, WhiteMagic technology is not that bright nor the screen quality is jaw dropping . If they improve it , it may be of use .

23. serge327

Posts: 80; Member since: Aug 27, 2012

You are wrong.. Even you set ur display Brightness to Maximum, it still maintain the auto brightness setting, not the pure max brightness. If you need pure maximum Brightness, ROOT it and go XDA find the MOD to make it PURE MAX Brightness...

19. AnukulVcool unregistered

yo author , your opinions don't sound neutral

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