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JDI develops 5.2" Full HD OLED display with Sony's WhiteMagic technology

By Daniel Petrov

Published: Apr 02, 2013, 4:22 AM

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JDI develops 5.2" Full HD OLED display with Sony's WhiteMagic technology

Samsung might not be the smartphone OLED screen virtual monopolist it is now for much longer. JDI, which is a Japanese government-backed venture of the Sony, Hitachi and Toshiba mobile display departments, has made a 5.2" Full HD OLED display, aimed for future smartphones.

The publication says that JDI deems the screen superior than Samsung's diamond-shaped matrix solution found in the Galaxy S4, as it uses a technology similar to Sony's WhiteMagic, adding a white organic pixel to the usual red-green-blue setup.

This has reportedly allowed for increased brightness and better color representation than Samsung's somewhat cold-colored AMOLED displays, but we are not entirely convinced, as the WhiteMagic screen on the Sony Xperia P is indeed close to 1000 nits of brightness, but the color representation on it seems quite off. Moreover, until this 5.2" panel from JDI materializes in a Sony or another phone, Samsung would have, of course, moved along with its own OLED tech, too.

source: Nikkei

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.