JDI develops 5.2" Full HD OLED display with Sony's WhiteMagic technology

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Samsung might not be the smartphone OLED screen virtual monopolist it is now for much longer. JDI, which is a Japanese government-backed venture of the Sony, Hitachi and Toshiba mobile display departments, has made a 5.2" Full HD OLED display, aimed for future smartphones.

The publication says that JDI deems the screen superior than Samsung's diamond-shaped matrix solution found in the Galaxy S4, as it uses a technology similar to Sony's WhiteMagic, adding a white organic pixel to the usual red-green-blue setup.

This has reportedly allowed for increased brightness and better color representation than Samsung's somewhat cold-colored AMOLED displays, but we are not entirely convinced, as the WhiteMagic screen on the Sony Xperia P is indeed close to 1000 nits of brightness, but the color representation on it seems quite off. Moreover, until this 5.2" panel from JDI materializes in a Sony or another phone, Samsung would have, of course, moved along with its own OLED tech, too.

source: Nikkei
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