Xiaomi once again blatantly rips off Apple and this time it threatens to sue users who expose it

Xiaomi once again blatantly rips off Apple and this time it threatens to sue users who expose it
Xiaomi might not be a name you have heard much in North America, but it's one of the biggest phone makers in Asia and is popular in Europe. The company is best known for its dirt cheap phones that undercut the competition on price, but it's known for something else too: ripping off other companies' ideas.

And with the launch of its now off-shoot: CC, a new brand that supposedly stands for "camera+camera", or alternatively for trendy words starting with "C" like "chic, cool, colorful and creative" (Xiaomi is not decided on what it actually means), Xiaomi takes ripping off others' ideas to the next level.

What we are referring to is the "new" Mimoji feature on the just-launched Xiaomi CC9 phone: a rip-off so obvious Xiaomi only bothered to change one letter in the original "Memoji" name that Apple uses and definitely did not bother even slightly altering the appearance of the avatars used.

Just take a look at a few of Apple's original Memoji avatars to see just exactly how strikingly similar the "new" Mimoji are to Apple's original:

The funny part is that a few days ago Xiaomi released a press release flat out denying it has copied Apple memoji, but the fun ends when it threatens users who accuse it of the obvious borrowings with legal action:

All of this is shameful and really just a bit sad.

Just last year, Xiaomi ripped-off Apple's Animoji characters on its flagship phone, the Mi 8, with similar, but uglier looking, lower-res virtual avatars. Prior to that it released a blatant rip-off of the Apple AirPods, and it has mimicked Apple's designs in its phones and interface multiple times throughout the years.



1. MartinR

Posts: 67; Member since: Jul 26, 2012

China at its best! Go to love it! "sarcasm off"

2. Shkselectah

Posts: 48; Member since: Jun 26, 2018

xiaomi is a сhinese apple. I do not understand why PhoneArena is burning like that

3. MartinR

Posts: 67; Member since: Jul 26, 2012

A soo copying is allowed then?

14. maherk

Posts: 6999; Member since: Feb 10, 2012

I agree that some of their writers can be biased at times, but in this instance, they have every right to call out Xiaomi for blatantly stealing other people's work. I'm all for taking ideas from other OEMs, but this is straight up stealing, and none of us should find this okay.

22. Loveneesh

Posts: 444; Member since: Jul 14, 2015

When Apple copies the original mi mix concept in iPhone X no one says anything but here we are.

4. alanrock

Posts: 326; Member since: Oct 04, 2018

calm down and step away from Mimojis ...

5. ullokey

Posts: 182; Member since: Jul 28, 2015

Xiomi is popular in Europe? :o

6. redmd

Posts: 1947; Member since: Oct 26, 2011

Why is Apple not taking any action? I've decided against buying Xiaomi phones. So shameful.

8. Back_from_beyond

Posts: 1459; Member since: Sep 04, 2015

Because Apple didn't invent it. Even before Apple came out with Animoji there were already apps that did that sort of thing. Sure Apple's version uses FaceID to make the animations a bit more accurate, but it was hardly original even back then.

10. Victor.H

Posts: 1095; Member since: May 27, 2011

Most likely because Xiaomi is a subject of the Chinese government, which does not exactly have a great track record of defending intellectual property. Just a guess.

25. NarutoKage14

Posts: 1339; Member since: Aug 31, 2016

I see depictions of humans making facial expressions while wearing clothing or jewelry that are modeled after natural human facial expressions. You can only change so much before they no longer look like the human facial expressions they are supposed to represent.

7. tedkord

Posts: 17452; Member since: Jun 17, 2009

Anything with "moji" on the end need to dry up and die.

9. lyndon420

Posts: 6860; Member since: Jul 11, 2012

It's popular with the children.

15. maherk

Posts: 6999; Member since: Feb 10, 2012

I agree. For me, they are useless and silly, but for my kids, they are fun and entertaining. With how much powerful our smartphones have got, I have no issue with OEMs throwing gimmicks that can be useful to many of us. Just like the kids mode on Samsung devices, majority of consumers won't ever use it, but those who do, they find it super helpful in managing how your kid uses their smart device.

24. whatev

Posts: 2396; Member since: Oct 28, 2015

So you should change your user to Tedmoji then, how about that?

11. QuantumRazer

Posts: 153; Member since: Apr 27, 2019

I don't understand why companies including Apple use the suffix 'moji' for this kind of feature. Moji means letter in Japanese, and emoji, the original word, has 'moji' in it because you can use them in conjunction with alphabets, Japanese characters, symbols etc. Animoji and its ripoffs are all GIF images which cannot be inserted in a sentence.

12. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Too lazy to make an original idea of their own.

13. Whitedot

Posts: 857; Member since: Sep 26, 2017

Can you make comparison chart both next to each other? A bit lazy thing asking it to do for a reader.

16. Cabeção

Posts: 13; Member since: Jan 14, 2015

This is not AirDots, stupid Victor Hristov. And Xiaomi did that design at least a year before Apple.

19. drazwy

Posts: 357; Member since: Jan 15, 2014

Ok, Xiaomi Mi Airdots Pro. Airpods were release dec 2016. Airdots release Nov 2018. Airdots Pro release Jan 2019. Try again.

21. Cabeção

Posts: 13; Member since: Jan 14, 2015

I didn't tell design of AirDots Pro. LYEJ02LM model was released in 2015.

17. iloveapps

Posts: 909; Member since: Mar 21, 2019

The big question is Why copy apple’s memoji instead of Samsung AR emoji? because Apple is the trendsetter and always the number one in tech.

27. iushnt

Posts: 3138; Member since: Feb 06, 2013

You need serious help I guess!! Why aren’t you tired? May be go to South Korea and rant there against Samsung.

29. Loveneesh

Posts: 444; Member since: Jul 14, 2015

Actually no.3

18. Eric7779

Posts: 19; Member since: Feb 13, 2019

Another apple fanboy

20. UnlimitedSkye03

Posts: 300; Member since: Apr 27, 2012

Typical PhoneArena, exaggerating things when something is "copied from Apple" but praises Apple for ripping of Android features and calling it something magical.

23. Poptart2828

Posts: 458; Member since: Jan 23, 2018

I don't see the problem. I think phonearena is over reacting. PA needs to shed this bias reputation and stop writing these types of articles. This site will never grow any bigger if they keep feeding into the bias rep they have shamefully established.

26. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Open a new browser tab and search for mimoji. What do you see? Same type of news.

28. basher

Posts: 112; Member since: Sep 20, 2015

"The company is best known for its dirt cheap phones that undercut the competition on price" Well, victor, if Xiaomi copies Apple in many aspects, that doesn´t mean that their products are dirty cheap. In fact, they produce quite good smartphones that even beats iPhone in many areas and at a normal price. If you don't like the company there is no need to trash them on PA. We all know that you are in love with Apple but that doesn't mean the other companies are trash or worse than your beloved bitten fruit.

30. Buttfrags

Posts: 13; Member since: Feb 28, 2019

Who f**king cares. I know they are ripping off apple but I barely use emojis so I don't care as long as I get a decent product.

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