Is Samsung asking athletes to cover iPhone logos during the Winter Olympics opening ceremony?

Is Samsung asking athletes to cover iPhone logos during the Winter Olympics opening ceremony?
Samsung is one of the main sponsors of the 2014 Winter Olympics, that’s why it made its Galaxy Note 3 the event's official phone, offering free units to all participating athletes. However, it looks like this gift comes with some strings attached.

According to Bluewin (a portal belonging to Swisscom, the largest mobile operator in Switzerland), Swiss athletes have been advised by Samsung to cover the logos of any non-Samsung devices they might be using during the Olympics opening ceremony - including iPhones. That way, fans all over the world who intend to watch the televised opening ceremony this Friday, February 7, should see only Samsung-branded products in athletes’ hands.

The 2014 Olympic Winter Games are hosted by Russia in Sochi, a resort city on the Black Sea coast. Samsung is certainly spending a lot of money to be an official Olympic sponsor, so it’s understandable that it wants us to notice that. But trying to forbid other brands’ logos, even if it's only for the opening ceremonies, is a bit extreme. Or maybe not?

source Bluewin.ch (translated) via SlashGear

FEATURED VIDEO

33 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Lol really Samsung?

2. grahaman27

Posts: 364; Member since: Apr 05, 2013

good, the apple logo cut out is the most obnoxious thing.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Yet it's what separates their smart phones from the rest.

4. Commentator

Posts: 3723; Member since: Aug 16, 2011

According to the article, athletes are being advised to cover all other logos, not just Apple's.

23. akki20892

Posts: 3902; Member since: Feb 04, 2013

Only sponsors can show their logos.

5. g2a5b0e unregistered

Yeah, pretty lame. As if people aren't going to recognize an Apple product with the logo covered up.

10. Insignificant

Posts: 192; Member since: Sep 22, 2012

Where were you when Samsung were sued by Apple, claiming people would be confused by the 'similar' designs?

15. bibekpachhai unregistered

iPhone 4 looked very similar to first samsung galaxy S device! I don't know why apple is going after anything past that device but those too looked very similar.

22. g2a5b0e unregistered

A claim is a claim. It's not truth or reality. If you or any significant number of people are dumb enough to fall for that lame claim by Apple that has caused a prolonged joke of a courtroom battle in this country, then we're all doomed.

29. ardent1

Posts: 2000; Member since: Apr 16, 2011

Except a claim IS not a claim when adjudicated in a court of law. Some people continue to live in denial.

30. g2a5b0e unregistered

So, I suppose that's why Apple has lost that claim in 90+% of the courts around the world. Make sense. Denial is a beautiful place to live.

31. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Just give up. You're better off arguing with a four year old than these people.

32. g2a5b0e unregistered

True story, Smurf.

20. Fluxman

Posts: 51; Member since: Jun 03, 2010

This seems to be a stipulation for getting a free Note. Since they are getting a free device, I don't see a problem with it. If it was for everyone, regardless of if they were getting a free phone, then that is pretty bad.

27. Just.Saying

Posts: 132; Member since: Apr 04, 2013

If i was speding millions on an event i'd do the same. What stopped apple and others from sponsoring an event like this ?????????????? at least sumsung gives back to the people

33. Muzhhur

Posts: 261; Member since: Sep 14, 2012

They should cover each display, we all know what phone is ti cause of display buttons and interphase

6. t3st001

Posts: 9; Member since: May 28, 2012

But hey, if I get a free Note 3, I would cover the whole iPhone if it's needed.

7. Tuxedo

Posts: 356; Member since: Mar 19, 2013

This is pathetic... from a Apple site's perspective:http://appleinsider.com/articles/14/02/05/samsung-wants-olympians-to-hide-the-apple-logo-on-their-iphones-during-opening-ceremonies "Last spring, Samsung's sponsored Spanish tennis star David Ferrer tweeted out ostensible satisfaction with his #GalaxyS4 and stated that he was "configuring S Health on my new #GalaxyS4 to help with training @SamsungMobile," albeit from his iPhone. "

8. E.S.1

Posts: 308; Member since: Sep 14, 2013

And it gives apple a reason to sue Samsung again...

9. bucky

Posts: 3783; Member since: Sep 30, 2009

regardless of whether they are sponsoring or not, thats pretty tacky.

11. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Lol that is one dirty company. Coke could be an official sponsor, but they don't ask to cover the cans of competitors. Anyway, no one here cares about the winter games.

12. GeekMovement unregistered

Lame if it's true. There should already be plenty of people carrying around a Samsung device. They shouldn't have to feel all defensive and show phones ONLY from their mobile company.

13. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Sammy that's about as competitive as Apple suing you. Then again I'd rather all manufacturers spend money to do this than sue each other, it's better for the consumer as well.

14. CaptYolo

Posts: 25; Member since: Jan 30, 2014

Well that's mature /s

16. TechZon

Posts: 1; Member since: Feb 05, 2014

Illuninate the Apple core logo on all upcoming Iphones and Ipads. That would really piss off Samsung!!

21. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Great first post.

17. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Look everyone, I agree it's stupid, but it's no different than any other place where a sponsor doesn't want a competing product being shown. Look at the NASCAR Sprint cup for an example. They don't allow any other cell carriers to field a car, where before there were Verizon, Alltel, Cingular, and T-Mobile cars in the field. If Coca Cola was sponsoring an event, you're not going to see any signs of Pepsi either. And the same thing goes for endorsements, ever seen Michael Jordan wearing Adidas or Fruit of the Loom. It's nothing new and not an isolated incident.

24. willard12 unregistered

I believe Michael Jordan, Charles Barkley, and several other Nike athletes covered the Reebok logo on their jackets during the 96 summer olympics. This is nothing new.

18. N.Reynolds

Posts: 257; Member since: Feb 15, 2011

Well this title blew the story out of proportion. The title makes it sound like they are only requesting Apple logos to be covered when really it is all non-Samsung logos. I don't see the so outrageous when Samsung is one of the main sponsors and is offering free Note 3s to the athletes.

19. Taters

Posts: 6474; Member since: Jan 28, 2013

Um you are getting a Note 3 for free. This is no different than the Olympic committee telling you to keep your actions PG13 for the media. If Samsung is giving the Olympic committee money and everyone free Note 3's then that is what they should get. They are basically paying for a Samsung only opening ceremony. If that is part of the sponsoring contract, then it is..... What? you expect them to Sponsor the event for free publicity? lol Yeah okay there. They paid for a Samsung only opening ceremony and that's what they should get.....

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.