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Internal Apple video explains the idea behind Apple Stores

Posted: , by Victor H.

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Internal Apple video explains the idea behind Apple Stores
There are now nearly 400 Apple Stores across the globe, and while the majority of them is in the United States, Apple is actively expanding throughout the globe. What’s most important, though, is the way it builds its retail stores - not as just another store, but with a different philosophy. Apple stores with the Genius bar are a place that you’d visit if you owned the product to get training, they also have that modern atmosphere while preserving the roots of the place they belong to.

Interestingly enough, location is of crucial importance and nearly all Apple Stores are placed in central places.

The whole video walks us through a couple of stores giving us some unique footage of senior Apple management visiting the stores before launch. The whole video, work of New York’s Washington Square Films, is an impressive work and carries what is often called the Apple spirit. Check it out at the link right below.

source: Washington Square Films via 9to5Mac

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posted on 26 Nov 2012, 07:39 3

1. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)

it's all in the marketing...

posted on 26 Nov 2012, 20:48 2

9. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)

I love the Glass stairs that go underground to the actual Apple Store

posted on 26 Nov 2012, 08:33 3

2. Mohtastic (Posts: 19; Member since: 24 May 2011)

Adore it

posted on 26 Nov 2012, 10:23 3

3. JeffdaBeat (unregistered)

That was awesome. Whenever I go to a new town, I always want to see the Apple Store in them just because they can be so beautiful and unique. Can't deny the awesomeness.

posted on 26 Nov 2012, 10:41 1

4. -box- (Posts: 3991; Member since: 04 Jan 2012)

Eh, any time I get near one I can feel the aura of arrogant narcissistic smugness emanating from inside. Instant repellant to free-thinkers.

posted on 26 Nov 2012, 12:24 4

7. JeffdaBeat (unregistered)

That's funny seeing as a good deal of people go to the Apple Store not to just buy electronics, but to understand how the hell to use them. You call Apple narcissistic, but the company doesn't lie when it says it devotes half of the floor space to their customers AFTER they've purchased. Teaching people who are afraid of technology to not be afraid of it. To help folks when their computers or tabs are broken. Other companies give you a computer and send you on your way.

You can feel a certain way about Apple's business practice, but the Apple Store and the people that work there are some of the most intelligent and driven people I've ever met. Walk into Best Buy and tell me you actually feel the same thing...

posted on 26 Nov 2012, 10:48 4

5. JC557 (Posts: 1794; Member since: 07 Dec 2011)

To be honest the way the Apple store is designed it can be really inviting even if it's crowded. I usually like to stop in there to check out the in-ear headphones selection as well as iPods.

posted on 26 Nov 2012, 11:42 1

6. ilia1986 (unregistered)

Elegance, efficiency, style, popularity, human emotions, cheering, pretty music in background.

No - all of that didn't cause me to think about Apple. Nor about iPhone. Nor iPad or Macs or anything Apple-related at all.

It caused me to think about my wonderful Galaxy S3 - and about Android - which is (very ironically) everything Apple commercials tout iOS to be - except that iOS fails badly when pitted against the reality check, while Android thrives. :D

So yeah - Apple is great at marketing - so great in fact that they cause people to think about Android and Samsung Galaxy products subconsciously while viewing their videos. :)

posted on 26 Nov 2012, 15:35

8. kozza3 (Posts: 715; Member since: 17 Oct 2012)


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