Internal Apple video explains the idea behind Apple Stores9
Interestingly enough, location is of crucial importance and nearly all Apple Stores are placed in central places.
The whole video walks us through a couple of stores giving us some unique footage of senior Apple management visiting the stores before launch. The whole video, work of New York’s Washington Square Films, is an impressive work and carries what is often called the Apple spirit. Check it out at the link right below.
source: Washington Square Films via 9to5Mac