The smartphone industry has still not recovered from the effects of the pandemic and supply shortages. Add to that the impact of inflation on people's spending habits and it's hardly surprising that sales declined 9.5 percent when compared to the second quarter of 2022 in Q2 2023. Huawei and Transsion Holding were the only companies that grew their sales during the April-June quarter. Samsung was still the top seller, followed by Apple, who was a not-too-distant second. According to new data from Display Supply Chain Consultants (DSCC), out of the five best-selling models, four belonged to Apple.
Apple was the biggest buyer of OLED panels in Q2 with a share of 32 percent. Samsung was next, accounting for 23 percent of OLED purchases.
Per the report, the regular iPhone 14 was the most popular OLED smartphone during Q2 and made up 15.3 percent of sales. That's interesting because the Pro models were dominating the charts before and the performance of the standard models, particularly the iPhone 14 Plus, was said to be disappointing. The iPhone 14 was also among the top five models in Q1, but it was at the fourth spot and had a share of 7 percent.
The second most popular model was the prev-gen iPhone 13 which had a market share of 11.1 percent.
In contrast, the iPhone 14 Pro Max and iPhone 14 Pro were the best-selling models during the first quarter of the year, with a market share of 20.1 percent and 15.6 percent, respectively.
While it's hard to pinpoint what might have led to a decrease in demand for the iPhone 14 Pro and Pro Max, iMore speculates that with the iPhone 15 series right around the corner, well-to-do buyers are waiting for the new Pro models.
The regular models usually drive up sales volume in the second quarter, so the performance of the iPhone 14 isn't that big of a surprise. But the fact that the iPhone 13 has also moved up a step seems to suggest that price-sensitive buyers are not happy about iPhone 15 price increase rumors and have decided to go with a year-old model instead, which is more affordable than the iPhone 14.
The Galaxy S23 Ultra is the only Samsung handset on the list and it's right at the bottom, despite being one of the best phones around.
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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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