WSJ: Instagram could support videos as long as 60 minutes in length; current limit is 60 seconds

WSJ: Instagram could support videos as long as 60 minutes in length; current limit is 60 seconds
The Wall Street Journal, citing someone familiar with the plans, says Instagram is about to add a new feature that will support videos running as long as 60 minutes. Currently, videos do not run longer than 60 seconds on the app. The new videos will also be taller than they're wide, which is known as vertical video. The photo and video sharing app reportedly met with content providers and publishers interested in producing such videos for Instagram.

Instagram was acquired by Facebook for $1 billion back in 2012, and company co-founder and chairman Mark Zuckerberg is high on video, calling it a "mega-trend." A push by Facebook into video has been accompanied by a similar push to sell video ads, which brings in more revenue than other types of advertising. This also could be one of the reasons why Instagram is considering the addition of longer video to its platform. With 800 million monthly active users, advertisers might flock to the app to promote their wares to viewers of long-form videos on Instagram.

Although nothing has been finalized, and the final plans could be changed, the idea is to make these long-form videos available to Instagram subscribers inside the current app. Speaking of videos and Instagram, many of the 300 million daily users of Instagram Stories post 15-second videos (along with still photographs) that remain on the platform for a 24 hour period. Stories is an extremely popular feature, although its popularity might not necessarily mean that 60-minute videos would be as popular on the app.

source: WSJ

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11 Comments

1. dimas

Posts: 3347; Member since: Jul 22, 2014

Watch out, instagram is the next netflix.

2. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

LOL. ok. And all Android devices will be supported for more than 3 years.

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

You really need to give it a rest...

11. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

I don't think I actually do :D

4. Arashmahmoodi25

Posts: 130; Member since: Apr 07, 2017

Now they want to get rid of YouTube...

5. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Facebook can't stop trying to conquer everything. Looks like since Facebook Watch pretty much failed, now they're looking to get IG to unseat YouTube. Good luck with them for that lmaoooooo.

6. rsiders

Posts: 1934; Member since: Nov 17, 2011

How about supporting a chronological time line?lol

7. tokuzumi

Posts: 1868; Member since: Aug 27, 2009

Porn industry is going to pounce on this.

8. libra89

Posts: 2271; Member since: Apr 15, 2016

Please don't do this. 60 minutes is too long. Not going to be watching a 60 minute video on my feed. Keep that stuff in the stories...

9. Cyberchum

Posts: 1037; Member since: Oct 24, 2012

Hahahahaha… Now, imagine auto-playing 60-minute videos. Good time for Instagram users ahead.

10. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

So, this is benificial for people like MKBHD, JerryRigEverything, Austin Evans, Dave2D and artists. Instagram will be the new YouTube! InstaTube.

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