IDC sees tablet shipments rising faster than expected; firm raises estimate for 2012 and 2013
The Apple iPad continues to be the market leader. Last year, Apple's tablet grabbed 57.2% market share which IDC sees rising to 60% in 2012. By 2016, the iPad should slip back to 58% ownership of the tablet market, but still have the majority of market share. Android tablets, led by the low priced Amazon Kindle Fire, had 38.9% of the tablet market in 2011. This year, 35.3% of tablets sold will have the Android platform dropping to 30.5% by 2016.
Startng from a low base of 1% of the market in 2011, all forms of Windows tablets, including the upcoming Windows 8 and Windows-RT units, will quadrupole to 4% of the tablet market in 2012. By 2016, IDC sees Windows tablets commanding a respectable 11% of tablet sales, taking share away from both the Apple iPad and Android models. While official pricing of the Windows tablets are unknown, Microsoft CEO Steve Ballmer recently said that his firm's Surface tablets will not be the "cheap option".
IDC sees low priced tablets hastening the end of the line for eReaders. Low priced tablets under $200, like the Amazon Kindle Fire HD ($199), the Google Nexus 7 ($199) and the Amazon Kindle Fire 2 ($159) will lead to a decline in eReaders to 2012 shipments of 23.6 million. That is down from 27.7 million shipped last year and shows that eReader sales probably peaked last year.
source: IDC via eWEEK
Chart: Worldwide Tablet Shipments Split by OSHistorical and Forecast* 2011 - 2016 (Units in Millions)Description: Worldwide Quarterly Tablet TrackerIDC's Worldwide Quarterly Tracker provides total market size and vendor share for both the Media Tablet and eReader markets in 46 countries. Detailed segmentation is provided by CPU, operating system, connectivity type, screen size and resolution, storage, distribution channel, and customer segment. Measurement for this tracker is in units, value, and end-user price. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or email@example.com. Further detail about this tracker can be found at:http://www.idc.com/tracker/showproductinfo.jsp?prod_id=81Tags: iPad, iOS, Apple, tablet, worldwide shipment, android, forecast, unit shipment, windows 8, mobile OS, Samsung, Google, IDC, tracker, Q2 2012, 2Q 2012, 2012 Q2, Galaxy Tab, NexusAuthor: IDCcharts powered by iCharts