Huawei's Honor series has huge twenty-fold leap in sales year-over-year

Huawei's Honor series has huge twenty-fold leap in sales year-over-year
According to a report published on Tuesday, Huawei has seen sales of its Honor series soar from 1 million units to 20 million over the course of one year. Huawei copied the low-price online sales strategy employed by Xiaomi, the upstart Chinese manufacturer. In the third quarter of this year, Huawei sold 15.9 million handsets compared to the 15.8 million sold by Xiaomi. The year before, Huawei sold 11.7 million handsets compared to just 3.6 million for Xiaomi.

The Honor series no longer features the Huawei name and is marketed independently of Huawei's other handsets, including the highly regarded Huawei Ascend Mate7. The Honor brand of smartphones can be found offered in online stores such as India's Flipkart and in China. The downside to offering phones online for such low prices is razor thin margins. Xiaomi, for example, had an operating margin of just 1.8% last year. That compares with the 18.7% margin enjoyed by Samsung. Honor brand president Jeff Liu says that the Honor line "doesn't make money but doesn't lose money."

Last week, the Honor 6 Plus was unveiled. The device features a dual "Symmetrical dual camera technology" that is comprised of a pair of 8MP cameras and a large 1.85 micron pixel size. The two rear cameras allow for quality pictures to be snapped even under low-light conditions, and focusing time is said to be a zippy 0.1 second. The 5.5-inch phablet is priced at $323 for a 3G version and $403 for the 4G LTE model. Sounds like the Honor brand will be selling a lot more handsets online in the weeks ahead.

source: Reuters



1. Sir-Lancelot

Posts: 98; Member since: Nov 05, 2014

They deserve it. Huawei P6, looks stunning, with metal, aluminium.

2. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

This is about the Honor line. The P6 is in their normal Ascend line and is also a year old.

3. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Honor > Redmi, from specs to price

5. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

And Huawei quality is better than Xiaomi IMO.

4. laughmi

Posts: 283; Member since: Oct 28, 2014

With online sales they cut down the middle man cost and they barely have anything called service centres so I won't say they are not making money. Definitely they are and not razor thin. I would pay a premium for Samsung for better after sales service than Xiaomi/Huawei/Motorola unless the price differential is very significant ofcourse. Even Samsung is following this strategy now. They sell the S5 mini only online through Flipkart in India but somehow was marred in pricing by the Chinese players Xiaomi and Huawei.

7. NightFelix

Posts: 60; Member since: Apr 29, 2013

Too bad for your country, our country here are able to send our Honor device to Huawei Service Center, they even offer 1 to 1 exchange policy for the first 6months you bought from them if anything gone wrong/defect to your device (except human error and accessories). Honor and Xiaomi are selling like hotcakes here. Thanks to cheap price tag, and also cheapskate scalpers.

6. Bondurant

Posts: 781; Member since: Jun 04, 2014

One website gets its wrong and every website copies it. Both versions of Honor 6 plus has 4G. The standard version being sold for 320$ is China Unicom TDLTE with 4G band support of B1, B3 & B41, and 16GB internal memory and no NFC. The higher version (400$) is called "dual 4G" where it supports both China Unicom as well as China mobile network with 4G band support for B1, B3, B7, B38, B39, B40 & B41; as well as 32GB internal memory and NFC.

8. Simona unregistered

Huawei and Honor brands will be TOP in the world soon .. Xiaomi is weird..

9. Shubham412302

Posts: 578; Member since: Nov 09, 2011

getting honor 6 in few days the price : feature ratio is great on huawei phones

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