Check out the first ad for the foldable Huawei Mate X

If you haven't heard by now, Huawei has its own device that as of now, competes with the Samsung Galaxy Fold in the new foldable phone category. Of course, there are some differences between the two. While the Galaxy Fold is pricey at $1,980, the $2,600 U.S. Dollar equivalent of the Huawei Mate X makes Sammy's phone seem like a bargain. And while the Galaxy Fold sports an external screen and folds inwards, the Mate X folds outwards allowing it to offer two external displays when closed. And while the Galaxy Fold is both 4G and 5G compatible, the Mate X is strictly 5G only.

Today, Huawei released its first television commercial for the Mate X. The ad doesn't show any features of the phone other than the folding capabilities of the device. In other words, the 30 second spot is designed to whet consumer's appetite for the form factor rather than convince them to open their wallets now; after all, the phone won't be available until the summer.

No doubt as we get closer to the actual release date, Huawei will be stepping up its advertising to promote the Mate X. And keep in mind that you are not going to see this phone on the shelves of any major U.S. carrier considering the U.S. government's current feelings about the company.

Related phones

Mate X
  • Display 8.0" 2200 x 2480 pixels
  • Camera 40 MP
  • Processor HiSilicon Kirin 980, Octa-core, 2600 MHz
  • Storage 512 GB + Nano Memory (NM)
  • Battery 4500 mAh



1. jacky899

Posts: 431; Member since: May 16, 2017

A very amazing technological achievement. Wish it was more affordable. They will probably sell a few hundred of these at this price.

2. AngelicusMaximus

Posts: 725; Member since: Dec 20, 2017

I can't get over the distortion and wrinkle at the crease.

3. midan

Posts: 2971; Member since: Oct 09, 2017

Maybe they can fix it? You know they didn't even get anyone to touch it, clearly the device isn't ready for now. There's also articles that fold have some problems with the screen too. No-one couldn't touch that either, but tech sites have those video freeze frames where people saw problems. I would just wait the final product. We have no idea what problems these device will bring. For now it's mostly showing the different designs and it looks like both designs have fans. Let's face it propably almost no-one of us will ever buy these so it's more like concept for now..

4. Supah

Posts: 692; Member since: Mar 08, 2017

"We have no idea what problems these device will bring" We do and we already saw the distortion and wrinkle at the crease. Mate X isn't a concept product. They've already shown and even announced it. The final consumer version would look just like what you have seen.

5. odachek

Posts: 126; Member since: Sep 01, 2012

Don't think the crease can be solved, unless we have flexible glass.

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