Check out the first ad for the foldable Huawei Mate X
If you haven't heard by now, Huawei has its own device that as of now, competes with the Samsung Galaxy Fold in the new foldable phone category. Of course, there are some differences between the two. While the Galaxy Fold is pricey at $1,980, the $2,600 U.S. Dollar equivalent of the Huawei Mate X makes Sammy's phone seem like a bargain. And while the Galaxy Fold sports an external screen and folds inwards, the Mate X folds outwards allowing it to offer two external displays when closed. And while the Galaxy Fold is both 4G and 5G compatible, the Mate X is strictly 5G only.
Today, Huawei released its first television commercial for the Mate X. The ad doesn't show any features of the phone other than the folding capabilities of the device. In other words, the 30 second spot is designed to whet consumer's appetite for the form factor rather than convince them to open their wallets now; after all, the phone won't be available until the summer.
No doubt as we get closer to the actual release date, Huawei will be stepping up its advertising to promote the Mate X. And keep in mind that you are not going to see this phone on the shelves of any major U.S. carrier considering the U.S. government's current feelings about the company.