Huawei considered the display notch years before the iPhone X

Huawei considered the display notch years before the iPhone X
Huawei has been considering the idea of display notches for a number of years. The Chinese company’s most recent flagship lineup features display notches front and center. Speaking at the Huawei Analyst Summit, though, the company’s mobile chief Li Changzhu revealed the company has, in fact, been debating the controversial notches for many years.

According to the executive, Huawei first looked into expanding the smartphone display area “three to four” years before the recent Huawei P20 launch. After debating the new design format for some time, however, the company ultimately opted to scrap it entirely, something Mr. Li now puts down to the company’s “conservative and cautious” approach – at the time, the company was still establishing its brand across a number of major markets, so it appears continuing with the traditional 16:9 aspect ratio was deemed the right thing to do. Also, Li Changzhu noted that consumers in China “like symmetry, and the notch is not perfect in Chinese culture.”

Nevertheless, the executive has made it clear that mistakes such as this one will not be made in the future, noting that the company will be bolder going forwards. As an example of this, Mr. Li mentioned the “Twilight” P20 Pro color option. He stated that a number of engineers were skeptical about selling such a uniquely-colored device but, eventually, Huawei opted to approve the design. Furthermore, the triple-camera that is featured on the Huawei P20 Pro was also part of Huawei’s new, less cautious attitude in regards to product releases. In fact, the company is so confident in its most recent flagships that it expects the series to sell over 20 million units in 2018.

Following on from all of this, the executive was also quick to praise Apple’s decision to make the display notch a mainstream design due to the fact that it pushes smartphone brands across the globe much closer to the ultimate goal of bezel-less displays.

source: Forbes

FEATURED VIDEO

38 Comments

1. Oğuzhan_77

Posts: 112; Member since: Nov 18, 2013

I hate notch!

29. TitaofManila

Posts: 34; Member since: Mar 17, 2018

This is why i somehow appreciate the executive of Huawei he gives credit where credit is due.

3. rouyal

Posts: 1583; Member since: Jan 05, 2018

When flying cars or teleportation come out, I can say the same.

26. tedkord

Posts: 17414; Member since: Jun 17, 2009

No when they come out you will say they were copied from Apple.

33. ChicagoBorn

Posts: 101; Member since: Jan 24, 2018

You try to hard.

35. iushnt

Posts: 3122; Member since: Feb 06, 2013

Haha you couldn’t have said it better

4. Khyron

Posts: 398; Member since: Sep 28, 2015

This la a nonsene notchy trend Noche only mame design look terrible from every angle hoy see it And mame smartphone less resistants to falls

5. darkkjedii

Posts: 31310; Member since: Feb 05, 2011

They should've done it then, it looks great on the X.

20. Alter

Posts: 232; Member since: Mar 25, 2016

Really? I think it’s rather ugly.

27. tedkord

Posts: 17414; Member since: Jun 17, 2009

It's not ugly. It's a big compromise for the sake of claiming a screen size that isn't actually usable.

30. darkkjedii

Posts: 31310; Member since: Feb 05, 2011

I don’t, it’s given the iPhone a very futuristic look, that’s very appealing to me. iOS is all that’s holding it back. An X running 8.0, and Samsung Experience would be killer.

23. Skizzo

Posts: 403; Member since: Jul 14, 2013

To each their own I suppose, but I respectfully disagree. I find the notch to be unnecessary, intrusive and ugly from a design perspective. Granted, it's not as bad as some make it sound, but I would rather that the notch wasn't a thing at all, on any phone.

31. darkkjedii

Posts: 31310; Member since: Feb 05, 2011

I can respect that.

7. cncrim

Posts: 1588; Member since: Aug 15, 2011

Yea yeaa, whoever get to market first and success , everyone else come after is copy.

8. Godlymansean

Posts: 337; Member since: Apr 14, 2017

I thought of it before them

9. maherk

Posts: 6960; Member since: Feb 10, 2012

Of course they did

10. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Yeah we believe you Huawei. You’re not making any bulls**t excuse.

11. LikeMyself

Posts: 631; Member since: Sep 23, 2013

Huawei is just Apple copycat, but with horrible gpu. And now to say that idea was before Apple is just hilarious like all the other notch phones except maybe Essential. I'm no Apple fan, but Huawei is just a joke

12. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

I too thought about Triple camera setup after seeing hTC Evo 3D & LG Optimus 3D....... But Huawei made P20 Pro with triple camera setup & my thoughts only remained thoughts.

13. Landon

Posts: 1245; Member since: May 07, 2015

Honestly this notch is not that bad. I'm looking at my current phone and nothing is in that notch area so it's not a huge deal. I just wish this phone was available in the US.

14. j_grouchy

Posts: 180; Member since: Nov 08, 2016

Didn't the Essential Phone come out before the iPhone X?

36. iushnt

Posts: 3122; Member since: Feb 06, 2013

But some say they came out with notch because they knew Apple is being notch.

15. Ali888

Posts: 100; Member since: Apr 13, 2018

Yeah okay Huawei, just like you thought of that camera placement, lack of a headphone jack, and your blatant copy of an iPhone ui. Has anyone seen the exact similarities when you want to share a picture

16. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Doesn't matter who was first, the notch is the most ugly thing!

17. KingSam

Posts: 1476; Member since: Mar 13, 2016

I hate the uneven top and side bezels but otherwise the notch is fine. Asus zenfone 5 is the best execution thus far.

32. checkmymike

Posts: 220; Member since: Dec 28, 2011

I agree. Among phones with notch, the zenfone 5 looks best!

21. LiveFaith

Posts: 487; Member since: Jul 04, 2015

What is wrong with you guys at PA? Apple didn't invent that stupid notch. Like most everything else that Apple gets credit for "inventing", this deception keeps going on and on. Only this time it's about something infamous. Do you guys know what an Essentials Phone is? Weird!

42. toll123

Posts: 4; Member since: Apr 21, 2018

Yeh right like you know what your talking about .reality check Apple invented the notch every one elese copied all Chinese phones are copies of Apple products and when Samsung started making phones they were all inferior copies of Apple phones .apple is still the leader with the iPhone X

22. fyah_king unregistered

Sure, I believe you.lol

24. Farcaster

Posts: 162; Member since: Apr 16, 2018

Yeah, sure. And I had the idea for the smartphone itself long before anyone company but decided to scrap it.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.