HTC's revenues are on the rise, and it's all thanks to the U11


So the verdict is in (and has been for more than a month now, but nevermind that): the HTC U11 is a pretty sweet phone. And, for a change, customers are now actually buying it, as HTC has just had its best month of the year so far in terms of revenue.

To put it simply, June has brought the Taiwanese phone maker an increase in revenue more than 50 percent compared with last month (which isn't surprising at all, considering the last new phone from the company was announced all the way back in April). The total revenue for the month was $225.2 million, which is also considerably better than May 2016, when the HTC 10 was released. In fact, the U11 has actually sold more units than the HTC 10 already, in just a month on the market.

And as DigiTimes points out, HTC has also considerably increased its inventory levels of the device, meaning it expects increased sales in the months ahead, which can in part be attributed to "increased seasonal demand." Also, the company is planning to begin marketing its flagship to more markets across the world, which could further spark consumer interest in the device, and thus increase sales.

Murmurs of other upcoming HTC-made devices have been going around recently, too: the Google Pixel 2 and Pixel 2 XL are said to be manufactured by HTC, instead of LG like their predecessors, and the company is also planning to introduce at least one more device with the U11's standout feature, Edge Sense. Plus, the recent push into virtual reality territory could also give fruit soon, if its rumored standalone VR headset turns out to be any good.

All in all, this should be pretty good news for every smartphone fan, regardless of brand loyalty: more competition is almost always a good thing, as it drives everyone to constantly innovate, particularly in cases like HTC's, where features like Edge Sense can come out of nowhere and shake up the status quo.

source: HTC via DigiTimes

Related phones

U11
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12 MP / 16 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2450 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(24.5h 3G talk time)

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35 Comments

1. kiko007

Posts: 7493; Member since: Feb 17, 2016

That's excellent news! Thought they were a goner 8 months ago.

13. bucknassty

Posts: 1318; Member since: Mar 24, 2017

Come back to reality HTC, it has been a long time

30. AmashAziz

Posts: 2893; Member since: Jun 30, 2014

Yup! I hope HTC succeeds by producing more quality products.

2. abdoualgeria

Posts: 928; Member since: Jul 27, 2015

Good the see htc back again , who gave android amazing features

7. Plasticsh1t

Posts: 3094; Member since: Sep 01, 2014

No surprise the first Android phone was from them.

9. justrt

Posts: 446; Member since: Jul 10, 2014

Irrelevant!

23. LionStone

Posts: 1048; Member since: Dec 10, 2010

Over-ruled! They have had many firsts and should be recognized.

29. AmashAziz

Posts: 2893; Member since: Jun 30, 2014

It is just as relevant as the unveiling of the first iPhone.

3. iczer

Posts: 154; Member since: Oct 14, 2015

Go go go HTC!! I love my HTC U11!! Such a nice phone, good battery life, lightning fast performance and excellent camera.

4. disatrousrainbow

Posts: 64; Member since: Oct 24, 2015

Here's hoping they keep the momentum going with new colors and sales. I'm still rocking an HTC 10 and it honestly still keeps up with the flagships of today. The camera is fantastic, performance is smoother than what I got on my S8, and it's very comfortable to hold. Only drawbacks are its display (great for an LCD just not as sharp and bright as the competition) and BoomSound setup that's not as loud as I feel it should be.

5. STRANG3R

Posts: 234; Member since: Sep 24, 2015

They should have added bigger battery and 3.5mm jack I would have thought updating from htc 10, next year now maybe

6. ibend2

Posts: 159; Member since: Mar 16, 2016

because they finally get it right... they should keep their flagship's price a bit lower than competitor and money will come to them.. (and they shouldn't making another overpriced junk like U Ultra, U Play, bolt, etc)

8. Plasticsh1t

Posts: 3094; Member since: Sep 01, 2014

Great news HTC. Keep up the great work. Best android OEM.

10. libra89

Posts: 2265; Member since: Apr 15, 2016

That's amazing! Glad to hear this from them.

11. jacky899

Posts: 427; Member since: May 16, 2017

Wow great to hear! I think what was holding the HTC devices back in the previous few years was the camera performance. Now, with the best smart phone camera on the market, I just hope people will hear about this phone and consider it over the typical Apple/Samsung. The more competition the better.

12. Plasticsh1t

Posts: 3094; Member since: Sep 01, 2014

Add to them the marketing department. It's almost non existent. They need to focus more on marketing to get to the masses.

15. zr2s10

Posts: 45; Member since: Jul 07, 2017

They blew their ad budget a few years ago getting Robert Downey Jr to do the Hipster Troll Circus commercials. Iron Man isn't cheap!

16. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Don't forget the Gary Oldman commercials. Sometimes it makes more sense to build quality products and let satisfied customers spread the word rather than blowing money on idiosyncratic ads that tell little if anything about the product itself.

17. zr2s10

Posts: 45; Member since: Jul 07, 2017

I would say both. If I wasn't on sites like this all the time, I'd never even know about the U11. But I'm also not on Sprint

27. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Maybe not, but I'd bet there are quite a few consumers anymore who learn about devices simply by typing "best current phones for "X" carrier" and go from there. An ad might introduce you to a product, but at it's core it's a biased view of the product. It's not like they're going to give you the negative sides of it in the ad. So many will go searching for unbiased opinion (hard to do on the internet but I digress). In the same way, all they need to do is search for best phone currently on the market and they'll find a few sites offering a top 10 list with their strengths and weaknesses. Add to that the fact that many people are going the route of cord cutting and getting their content from places like Netflix, Hulu, etc., that either have little to no ads relating to smartphones (smartphone ads on Hulu seem to be fairly rare in my viewing) and you've got the internet as your main ad space.

20. Plasticsh1t

Posts: 3094; Member since: Sep 01, 2014

"ask the Internet" that was really cringe worthy if you ask me.

26. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

The ad was for sure, but in most cases it's what actually happens. Pre internet, consumers had to go to a store and ask salespeople about products and hope they knew what they were talking about. Today, while TV, radio, and internet ads certainly nudge consumers one way or another, many go to forums, reviews, or sites like PA to learn about products, trying to gauge how good a device is by the article writers or through the comments section (which anymore is worthless at most sites since all it boils down to is fanboys snarking back and forth). I started coming to PA when I was trying to learn about the (then) upcoming Droid Incredible, which I ended up buying due to articles here and opinions on forum sites. Used correctly, the internet is a better treasure trove of information than anything you'll find in a brick and mortar store.

35. omnitech

Posts: 1131; Member since: Sep 28, 2016

The GS1 and GS2 was purely word of mouth and reviews. Mass marketing didn't start until the GS3. HTC needs to find a formula where their phone doesn't suck or the internals justify the huge size of the phone before they should start marketing. Learn how to walk before you run HTC and HTC fanboys...

14. zr2s10

Posts: 45; Member since: Jul 07, 2017

Too bad it's only available on Sprint, a least in the US. I'd try it if it was AT&T, for a good price.

22. nnjerzy

Posts: 126; Member since: Jun 19, 2013

Buy unlocked on there site and then you can use it on ATT its a no brainer and a great phone....

18. DFranch

Posts: 526; Member since: Apr 20, 2012

"Google Pixel 2 and Pixel 2 XL are said to be manufactured by HTC, instead of LG like their predecessors" I'm pretty sure HTC made the Pixel and Pixel XL, not LG. Also, the current Rumor is HTC is making the Pixel 2, but LG is making the Pixel 2 XL.

24. LionStone

Posts: 1048; Member since: Dec 10, 2010

It's confusing the way it was written I agree, but I'm sure it means to say, the predecessor to the Pixels.

19. tani24

Posts: 51; Member since: Feb 24, 2015

Well deserved: hTC phones are some of the best around!

21. ZeeNasir

Posts: 131; Member since: Nov 25, 2012

Good go HTC. I like my HTC 10.

25. ryanusc75

Posts: 22; Member since: Jun 09, 2017

I've had the U11 for a few weeks. Terrific all-around phone. Really happy with the purchase.

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