HTC to produce more iPhone 6s doppelgangers as the One A9 starts "different and fashionable" design phase

HTC to produce more iPhone 6s doppelgangers as the One A9 starts "different and fashionable" design phase
Did the new HTC One A9's design blow you away? It better have, for HTC apparently plans to extend the A9's iPhone-like styling to more of its high and mid-tier handsets. The information comes from Mr. Jack Tong, president of HTC North Asia. At the One A9's Taiwan launch event, he said that the new, "different and fashionable" design language presented by the One A9 will trickle to the company's high-end M series and mid-range Desire family.

HTC has faced (and unpersuasively defended) criticism for introducing a high profile smartphone that looks strikingly similar to the Apple iPhone 6s, echoing Samsung's original Galaxy S and its uncanny resemblance to the iPhone 3GS. Alas, HTC is no longer in a position to experiment. During its last fiscal quarter, the company experienced a net loss of roughly NT$4.48 billion ($138 million) and saw its revenue drop from NT$41.9 billion (~$1.29 billion) to NT$21.4 billion (~$658 million).

Clearly, there isn't much interest in its beautiful to behold One M9 flagship smartphone or the company's competent Desire offerings, which has pushed the company towards a pragmatic approach of imitating what's popular and hoping it will catch on. Fourth quarter financials will tell whether HTC's strategy has succeeded.

Launched two days ago in New York, the HTC One A9 ships with Android 6.0 Marshmallow out of the box, styled with the company's Sense UI. Its unmistakeable looks aside, the smartphone features Qualcomm's Snapdragon 617 octa-core chipset and 3GB of RAM, a 5-inch 1080p resolution AMOLED display, and a 13MP rear camera with optical image stabilization.

If the handset turns out to be more than the sum of its parts, it could potentially turn out to be one of HTC's best smartphones since the original HTC One, which launched in 2013 and established the company as Android's top design powerhouse.


source: Focus Taiwan via G For Games

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