HTC to produce more iPhone 6s doppelgangers as the One A9 starts "different and fashionable" design phase

HTC to produce more iPhone 6s doppelgangers as the One A9 starts
Did the new HTC One A9's design blow you away? It better have, for HTC apparently plans to extend the A9's iPhone-like styling to more of its high and mid-tier handsets. The information comes from Mr. Jack Tong, president of HTC North Asia. At the One A9's Taiwan launch event, he said that the new, "different and fashionable" design language presented by the One A9 will trickle to the company's high-end M series and mid-range Desire family.

HTC has faced (and unpersuasively defended) criticism for introducing a high profile smartphone that looks strikingly similar to the Apple iPhone 6s, echoing Samsung's original Galaxy S and its uncanny resemblance to the iPhone 3GS. Alas, HTC is no longer in a position to experiment. During its last fiscal quarter, the company experienced a net loss of roughly NT$4.48 billion ($138 million) and saw its revenue drop from NT$41.9 billion (~$1.29 billion) to NT$21.4 billion (~$658 million).

Clearly, there isn't much interest in its beautiful to behold One M9 flagship smartphone or the company's competent Desire offerings, which has pushed the company towards a pragmatic approach of imitating what's popular and hoping it will catch on. Fourth quarter financials will tell whether HTC's strategy has succeeded.

Launched two days ago in New York, the HTC One A9 ships with Android 6.0 Marshmallow out of the box, styled with the company's Sense UI. Its unmistakeable looks aside, the smartphone features Qualcomm's Snapdragon 617 octa-core chipset and 3GB of RAM, a 5-inch 1080p resolution AMOLED display, and a 13MP rear camera with optical image stabilization.

If the handset turns out to be more than the sum of its parts, it could potentially turn out to be one of HTC's best smartphones since the original HTC One, which launched in 2013 and established the company as Android's top design powerhouse.


source: Focus Taiwan via G For Games

FEATURED VIDEO

33 Comments

1. sip1995

Posts: 1771; Member since: Feb 07, 2014

Another iPhone like phone...

19. j2001m

Posts: 3061; Member since: Apr 28, 2014

I not a big fan of htc, but if you going to pay Apple for all there tech they your phones using as htc does, then you 100% need to do a full copy as your r and d cash is all going. To Apple as it does, I think it's like $25 per phone but I may be wrong as I can now not find that info, but I think it is what they was thinking they needed, but that may have been what they asked Samsung for, anyways, this is why it's a copy http://www.theverge.com/2012/11/10/3629516/why-apple-and-htc-settled-their-patent-litigation

24. insyt

Posts: 52; Member since: Sep 16, 2015

Good one. If only PA allowed pics in the comments section...

2. Jimrod

Posts: 1605; Member since: Sep 22, 2014

"Did the new HTC One A9's design blow you away?" I think it's safe to say if it did you probably have exceedingly low expectations.

3. hound.master

Posts: 1044; Member since: Feb 27, 2015

WTF iPhone6 is a doppelganger itself!

4. promise7

Posts: 894; Member since: Jul 03, 2013

There are some real fools running HTC. It's like they're trying to go bankrupt.

20. j2001m

Posts: 3061; Member since: Apr 28, 2014

Nope they just trying to make use of there 10 year deal with Apple to copy there crap, I do the same thing

30. TechNeck

Posts: 650; Member since: Aug 29, 2014

Actually it was the other way around. The M7 look fairly similar to the 6/6+/6S/6S+ and it was made in 2012.

33. TechNeck

Posts: 650; Member since: Aug 29, 2014

2013**

5. hound.master

Posts: 1044; Member since: Feb 27, 2015

I don't think if it even matters how iPhone look make a rectangle and put an Apple logo on back and wolah best year's design!

7. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Isn't that pretty much all phones now? Rectangle with a logo. No-one here says Apple makes the best designs, this site is full of Android lovers.

12. hound.master

Posts: 1044; Member since: Feb 27, 2015

Your missing the main point...

15. Jimrod

Posts: 1605; Member since: Sep 22, 2014

You're missing the apostrophe. :)

26. Taters

Posts: 6474; Member since: Jan 28, 2013

These horrible PA editors do. This article is like terribly written and you could tell straight away from the title. If this was Apple doing what HTC did the title would read Apple is expanding their design to the rest of their products. Not that sensationalist title that doesn't even try to hide that he is the ultimate isheep. What happened to objective journalism?

32. hound.master

Posts: 1044; Member since: Feb 27, 2015

They go bankrupt i guess or their just none exist here.

6. Neros

Posts: 1016; Member since: Dec 19, 2014

You guys act like the iphone 6 has the best design, it doesn't. The back looks much worse than the a9's. Patinun/silver edge or note just kills them both with ease. The best looking ip was the 5s.

8. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Who says that the iPhone 6 has the best design? Who are "You guys"?

9. Neros

Posts: 1016; Member since: Dec 19, 2014

PA obviously and the isheep.

10. Jimrod

Posts: 1605; Member since: Sep 22, 2014

I still haven't seen anyone saying that. I've got an iPhone 6, I don't think it's the best design The iPhone 4 was very nice, classy. The HTC One (M7) was good. The Samsung S6 Edge is very pretty (but battery life on my friend's one is completely crap). The Sharp Aquos Crystal is probably the neatest.http://www.sprint.com/landings/sharp_aquoscrystal/assets/images/black_phone.jpg

14. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Looks like the Samsung S6 is winning the design poll on this very site, Fandroids obviously...

16. Neros

Posts: 1016; Member since: Dec 19, 2014

Maybe because the edge looks simply amazing in the right colour? Whenever I watch a review between ip and n5 or s6, and the reviewer shows their backs, the ip looks really ugly and cheap. Those plastic antena stripes look so horrible and out of place. Also there's a difference between ip5s' gold and the 6/6s'. In the 6 it looks like piss, it really does. The ip5s was fantastic in gold.

21. Jimrod

Posts: 1605; Member since: Sep 22, 2014

I agree, I think the Edge looks great. The iPhone 6 doesn't really, the 5 and 4 looked far better. I was merely questioning your point that any Apple product automatically wins and "you guys act like the iPhone 6 has the best design", it's simply completely untrue on this site which seems to have far more "Fandroids" who seem to be forever in underdog mode while actually being in the majority here. The only thing I dislike about the Edge is the battery performance (on my friend's one) which needs charging halfway through the day despite every "fix", she has to turn Wi-Fi and Bluetooth off just to get through a day at work! I think they fudge the test results more than VW based on real world experience.

28. Taters

Posts: 6474; Member since: Jan 28, 2013

I get at least 2 days between charges on mine and the only thing I have off is location. Nothing fudging about it, she has some crappy app on hers or something.

27. Taters

Posts: 6474; Member since: Jan 28, 2013

And deservedly so, the GS6 killed it this year.

11. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Do people here just tick anything with a "sheep" comment? Sheep are nice, warm and fluffy. Taste good too, especially in a Korma.

17. Spedez

Posts: 542; Member since: Aug 29, 2014

Apple will definitely sue HTC for this. They sued Samsung back then but this time the looks are even more strikingly obvious.

22. sissy246

Posts: 7083; Member since: Mar 04, 2015

Well if Apple sues HTC then HTC should sue Apple for coping parts of the m7

23. marorun

Posts: 5029; Member since: Mar 30, 2015

They wont sue as they share mostly all patent and design. Some ppl need to read comments before posting useless one.

31. nodes

Posts: 1158; Member since: Mar 06, 2014

no need, HTC is going to bury themselves.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.