HTC starts 2013 with a weak January

HTC starts 2013 with a weak January
HTC, one of the most influential Android phone makers ever, has reported weak sales for the month of January. The company warned its investors that it expects profit for the entire Q1 to be lower than profit for the same period of last year, and it looks like the gloomy forecast will be spot on.

HTC's sales for January 2013 amount to $530 million, which is down 6.49% compared to January 2012. HTC's take on the matter is that it's still going through a transition, but to what, it's not sure. All of the company's workforce is currently focused on getting the HTC M7 to market as soon as possible, as this would allow HTC to avoid going head to head with Samsung's Galaxy S IV - a fearsome opponent in the current Android landscape.

HTC has been having quite a lot of trouble lately, due to various problems such as insufficient marketing power, unsatisfying products and slow software updates. It managed release a pretty strong product at the end of 2012 — the DROID DNA for Verizon Wireless — but it will have to keep the pace up if it wants to regain its status of a respected Android manufacturer.

The company's next flagship phone, the HTC M7, is expected to get announced on February 19, prior to the start of the Mobile World Congress, which we'll cover extensively.

via: MobileWorldLive

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22 Comments

1. Firedrops

Posts: 254; Member since: Sep 06, 2011

Phones supposed to bring back high profits: HTC One X, One X+, Droid DNA, and now M7.

4. boren

Posts: 3; Member since: Feb 04, 2013

What is HTC flagship phone? one x or one x+ or DNA or M7?? Why they change the name each time?

12. abhishek48

Posts: 164; Member since: Feb 19, 2012

its just bad marketing, neither DNA or onex or onex+ launched on all 4 carriers

16. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Exactly... what kind of flagship doesn't get launched on all networks... Let's hope M7 will be good for them this time.

2. darkskoliro

Posts: 1092; Member since: May 07, 2012

Better do damn good advertisements for the m7!! Or the average consumer doesn't know who you are!!

3. MikeG77

Posts: 425; Member since: Nov 24, 2008

I the board for HTC needs to fire the head of product design, head of advertising/marketing, who ever negotiates with the carriers and the CEO.

8. MikeG77

Posts: 425; Member since: Nov 24, 2008

Well it looks like someone is being immature as usual. 1. HTC designs as a whole have been lacking. 2.The One X was a great device but they did not advertise properly. 3. If HTC is going to do carrier branded devices they need to be the same amongst all the carriers so the only difference is the radio. 4. Peter Chou has been the CEO for a while and there #'s have been flat or declining since 2010. Sometimes you need a change in management.

5. jove39

Posts: 2137; Member since: Oct 18, 2011

HTC need to learn some from samsung...like...one flagship device...with best features. 1. keep one name for flagship 2. launch it on all carriers and world wide 3. bump up battery size by 50% 4. improve sense on lines of touchwiz...or just drop it. 5. try making another tablet...this time a good one :)

9. MikeG77

Posts: 425; Member since: Nov 24, 2008

The sad thing is that HTC has known all the things you and I have mentioned yet they dont learn there lesson.

14. JWS65

Posts: 32; Member since: Jan 22, 2013

The main thing is that Samsung is more consistent in their branding, marketing and development cycle with top Galaxy phones. They established S and Note as two main flagships and let people know when and what to expect from them every year. HTC is pretty much opposite and all over the place with confusing product plan/schedule.

20. LumiaLover

Posts: 237; Member since: Sep 27, 2012

That's a great point. Consumers do like consistency, and Samsung do have a clear strategy which can be understood and associated with by the general public

6. Dastrix unregistered

The One X was totally overshadowed by the GS3, and I really hope HTC is able to pull it off with the M7. All the best, HTC.

7. ryq24

Posts: 872; Member since: Oct 17, 2011

htc make great looking phones but their weakness is their marketing. i thought their htc one x was way better looking than samsung s3. and also their earlier phones lack micro sd card slot which is something many people look for since cloud storage is still a mystery to many. but in fairness, samsung have more cash on its arsenal than htc and they make most of their own parts which help them sell their products a lot cheaper.

10. MikeG77

Posts: 425; Member since: Nov 24, 2008

BINGO

13. JWS65

Posts: 32; Member since: Jan 22, 2013

Also I thinks it's not good strategy to bring out their big gun ahead of Samsung's. The same goes for Sony too. This is giving samsung chance to look at M7, Xperia Z and make sure GS4 beats them in the final touches before releasing.

17. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

It really depends... One X's release was during the time SGS3 specs are being finalized/publicized. HTC will need to push out the handset fast before something like that happens or wait till later where it could offer something that would beat competition that same year.

11. ChafedBanana

Posts: 409; Member since: Sep 20, 2011

I will buy whichever phone has the biggest REMOVABLE battery while keeping the overall size of the phone no bigger than the SGS3. I don't care who makes it.

15. amiroo

Posts: 269; Member since: Sep 03, 2012

better battary+better advertise=top sales (Specially when htcs phone have a high potential for top rate)

18. imkyle

Posts: 1111; Member since: Nov 18, 2010

Good products, but horrible marketing and truth be told, HTC is known for their slow update roll outs. That a lone holds me back.

19. LumiaLover

Posts: 237; Member since: Sep 27, 2012

What the hell are they playing at? They have some great new phones which they don't launch in key markets like the UK. I can't understand their strategy.

21. lubba

Posts: 1313; Member since: Jan 17, 2011

Its time for Chou to Chou out the door before HTC goes downhill any further.

22. Taters

Posts: 6474; Member since: Jan 28, 2013

And they will fall harder during the rest of 2013 if they keep this crap up.

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