HTC rumoured to unveil the M10 under a new name at an April 11 event in London

With the annual MWC expo in Barcelona steadily approaching, it seems like the majority of the smartphone industry is in the mood to show off its latest and greatest products. Not HTC, though. The company has kept to itself since launching the A9 to an uplifting response, making a point of concentrating on VR and wearable device efforts in the long run, and announcing the usual quarterly losses. But we are aware that HTC has a hero phone in the works for 2016, the M10 (codenamed "Perfume"). Save for the leaked specs, photos, and renders which HTC holds no responsibility over, it has been silent about it. And by the looks of it, HTC is going to skip the party at MWC to introduce its hero phone at a later date.

The freshest hearsay on the matter claims that HTC will unveil the M10 at an April 11 event in London. We also heard that the M10 tag won't stay for the commercial launch, rather HTC will come up with a new "One" name. This would be appropriate, given that Perfume is supposed to be a re-boot of the company's flagship One series. HTC has faced criticism for not differentiating the M8 and M9 enough, which contributed to disappointing sales for the latter, and must have driven the design change decisions behind the A9 and M10.

Unfortunately, there's no substantial evidence to back these rumours, but they do sound plausible in context. Previous rumours (originating from China) asserted that HTC wanted to present the M10 at MWC, but had to re-schedule the announcement for March and the release date for April, due to setbacks in crafting its design. And we do know that the M10 can't stay in the oven forever, given that the big-time competition from Samsung and LG is hitting MWC full force this year. So the flagship will be launching sooner, rather than later – given everything we know, it has to be between March and April.

If you feel like you're missing some intel on the M10, you can get yourself up to date with the publications below.

HTC M10 news loop

source: 4gnews (Translated from Spanish) via Android Headlines




Posts: 171; Member since: Feb 06, 2015

It's like M7 “revamped”.

8. tokuzumi

Posts: 2038; Member since: Aug 27, 2009

Maybe they'll use roman numerals, and call it the One X

7. Marduch

Posts: 81; Member since: Feb 04, 2015

Like it! Edges not so rounded - great! Don´t like Amoled, since it´s not long-living, but understand that Amoled sells devices much better than LCD (except iPhone:)

5. RuiBacelar

Posts: 153; Member since: Feb 25, 2014

Hey phone arena, 4gnews is a portuguese website, not hard is it???

4. Hyperreal

Posts: 363; Member since: Oct 08, 2013

Everybody was bitcing that htc has that big black bar and their phones are too long and boomsound is unnecesary because nobody cares about sound quality in a phone. Now when they are probably going to remove front facing speakers to make the phone more compact and changing design to more simple (looking similar to most phones which DO SELL) you all fake a$$ trolls are crying that they remove their signature feature. F@%& logic.

6. marorun

Posts: 5029; Member since: Mar 30, 2015

Agreed on this i personaly loved boomsound ( i had the M7 M8 and M9 ) and would have like thats they keep it but still the new design look very good. Yeah similar to what others do but thats how the market is. I am looking foward to the camera because M8 and M9 where not thats good in thats departement compared to others flagship.

9. Jillxz

Posts: 149; Member since: Jun 04, 2012

You said it well. They will complain regardless. Some can't be satisfied.

10. XDAdam

Posts: 276; Member since: Feb 03, 2016

I really liked Boomsound. Sure it wasnt the same as a jambox or wireless speaker, but for an internal speaker it was great.

12. Mrmark

Posts: 430; Member since: Jan 26, 2013

Seriously though! I love my Boom Sound which is why I didn't get the A9 although looks nice. The competition has come out with some louder front facers(Nexus 6) so HTC definitely needs to improve the BoomSound if added but I guess they said forget it . Fingerprint should have been added to the back above the HTC Logo . and they should have kept Boom Sound . obviously it might have made the device slightly thicker but more battery life never hurts . HTC needs more compelling selling points.

13. phonegeek1212

Posts: 58; Member since: Aug 14, 2015

Still hoping for a BoomSound kind of speaker in this phone...If HTC manages will be a killer BEAST

2. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Called HTCNoBoomsound10

1. w1000i

Posts: 252; Member since: Jul 22, 2015

Looks SOLD O.) Looking for MQA in this beast

3. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

HTC getting rid of its key differentiators, copying everyone else's bland designs, what are they thinking. And we thought the hipster troll car wash phase was bad.

11. Mrmark

Posts: 430; Member since: Jan 26, 2013

I liked the hipster Trolls

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