HTC reports more red ink for the fourth quarter of 2015
posted by Alan F. / Feb 03, 2016, 10:10 AM
For the fourth quarter of 2015, HTC reported a net loss of $101 million USD. On a sequential basis, it was an improvement from the $139 million USD net loss that the manufacturer tallied during the third quarter. Revenue amounted to $766 million USD for the three months ended in December. Operating margin was -16.1%. The company said that over the holiday, its HTC Desire line performed well. It also stated that the HTC One A9 was "well received" following its October launch.
The company is focusing on its VR headset, the HTC Vive, which won a "Best in Show" at CES. The device will be available for pre-orders at the end of the month. In January, CEO Cher Wang called the VR market more important to HTC than smartphones are at present. The Vive will ship some time next month.
source: HTC (PDF) via AndroidCentral
- Display 5.0" 1080 x 1920 pixels
- Camera 13 MP / 4 MP front
- Processor Qualcomm Snapdragon 617, Octa-core, 1500 MHz
- Storage 32 GB + microSDXC
- Battery 2150 mAh(16h 3G talk time)
Posts: 1774; Member since: Jul 30, 2013
1. Horrible pathetic marketing 2. Same phone for the last 3 years 3. Same mediocre camera that cant even compete with mid range phones from Samsung. 4. Not a single new cool feature to get peoples attention
posted on Feb 03, 2016, 10:16 AM 16
Posts: 166; Member since: Dec 05, 2015
The A9 can compete with most midrange samsung phones ? The A9 has some peoples attention sales might not be high but it still has people's attention especially when they offer uh oh protection things will come around with the new M10 and HTC nexus
posted on Feb 03, 2016, 10:39 AM 2
Posts: 4063; Member since: Jul 23, 2013
Yea, that is why they're in the red, because mid rangers do not make much money if any. They are there to increase brand awareness and potentially get people to look at their high end items which for HTC are garbage.
posted on Feb 03, 2016, 11:16 AM 1
Posts: 327; Member since: Jan 08, 2015
Only Apple makes money selling the same phone for 2 or 3 years with a midrange camera compared to samsung or LG.
posted on Feb 03, 2016, 3:58 PM 0
Maybe Nexuses/Nexii will save them?
posted on Feb 03, 2016, 10:31 AM 1
Posts: 2026; Member since: May 26, 2011
There was an article recently that Google will look to make their own Nexus devices wasnt it?
posted on Feb 03, 2016, 1:07 PM 2
Posts: 723; Member since: Oct 13, 2010
This will be the end of HTC they have been loosing money for far too long and trying to pioneer the VR market will be the end, everyone at HTC needs to be fired immediately I mean it's not hard to make a phone that people would want to buy but to them its been a monumental task that there incapable of doing they were my favorite MFR for a really long time and every time they release a phone they drop the ball on several features.
posted on Feb 03, 2016, 10:32 AM 1
Posts: 2563; Member since: Oct 31, 2011
..."I mean it's not hard to make a phone that people would want to buy..." Seriously? Dude...
posted on Feb 03, 2016, 10:43 AM 3
Posts: 723; Member since: Oct 13, 2010
Yes people want to buy a s6, people want to buy a note 5, people want to buy a iPhone, people want to buy a nexus, people want to buy a lg g series, no one wants to buy a HTC flagship, no phone is going to be perfect but u can't drop the ball in too many categories like HTC does. Yes my statement is true its not hard to make a phone people would want to buy for some reason or another for example lg with there removable battery that 1 reason people would want to buy that phone. HTC has none, subpar camera, subpar screen, non removable battery, boring design, that annoying HTC logo across the screen they can't even get 1 thing right.
posted on Feb 04, 2016, 1:11 AM 1
Posts: 89; Member since: Nov 09, 2013
"it's not hard to make a phone that people would want to buy" the smartphone market is probably the fastest moving most competitive market in consumer electronics, don't kid yourself, its easy to say just give it a fast processor lots of ram a killer camera an innovative design... And make it durable as well. Actually doing thise things in the real world is a HUGE undertaking. Also HTC Is a tiny company compared to apple or samsung or LG their budgets are not even comparable. Its actually ,to me at least, amazing that they compete as well as they do.
posted on Feb 03, 2016, 6:52 PM 0
Posts: 409; Member since: Aug 03, 2010
Be patient the revival of the htc nexus will save them plus their vr their glory days will be back soon
posted on Feb 03, 2016, 10:45 AM 3
Posts: 1813; Member since: Oct 20, 2010
Please just stop adding huge bezels and useless wastage of space for the sub woofer or whatever sound engine required real estate. Regular front facing speakers that don't take up any space and are placed right at the edges of the front with small bezels is perfect. Just make a stock Android full Metal, thin but not too thin with 3500 mAh battery work of art work h almost zero bezels, and give it an SD card plus IR blaster and a proper Sony camera. Seriously man what is so hard about making a phone with small bezels, why is bezels still a word in 2016, even the new Samsung S7 renders show massive bezels, the fandroids can't admit it because it's Sammy but at least LG seems to get it, can't wait to see how hot the G5 looks. HTC need to stop copying the iPhone and get back to their hardcore bullet phones.
posted on Feb 03, 2016, 3:44 PM 0
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