HTC reports more red ink for the fourth quarter of 2015

HTC reports more red ink for the fourth quarter of 2015
There was a time when HTC was churning out some innovative and popular smartphones. Some, like the HTC Touch Pro and the HTC HD2, carried the HTC name. Others, like the Sony Ericsson Xperia X1, the T-Mobile G1, and the Nexus One, were built for others. Those were glorious days for the company. But now, HTC is stuck in a rut comprised of handsets that don't sell mixed with rivers of red ink.

For the fourth quarter of 2015, HTC reported a net loss of $101 million USD. On a sequential basis, it was an improvement from the $139 million USD net loss that the manufacturer tallied during the third quarter. Revenue amounted to $766 million USD for the three months ended in December. Operating margin was -16.1%. The company said that over the holiday, its HTC Desire line performed well. It also stated that the HTC One A9  was "well received" following its October launch.


The company is focusing on its VR headset, the HTC Vive, which won a "Best in Show" at CES. The device will be available for pre-orders at the end of the month. In January, CEO Cher Wang called the VR market more important to HTC than smartphones are at present. The Vive will ship some time next month.


source: HTC (PDF) via AndroidCentral

Related phones

One A9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 4 MP front
  • Processor Qualcomm Snapdragon 617, Octa-core, 1500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2150 mAh(16h 3G talk time)

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25 Comments

1. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

1. Horrible pathetic marketing 2. Same phone for the last 3 years 3. Same mediocre camera that cant even compete with mid range phones from Samsung. 4. Not a single new cool feature to get peoples attention

2. Biernot unregistered

True Story

5. artificialintelligence

Posts: 166; Member since: Dec 05, 2015

The A9 can compete with most midrange samsung phones ? The A9 has some peoples attention sales might not be high but it still has people's attention especially when they offer uh oh protection things will come around with the new M10 and HTC nexus

9. Finalflash

Posts: 4061; Member since: Jul 23, 2013

Yea, that is why they're in the red, because mid rangers do not make much money if any. They are there to increase brand awareness and potentially get people to look at their high end items which for HTC are garbage.

14. AnTuTu

Posts: 1580; Member since: Oct 14, 2012

"Leveraging our core strengths of design, engineering and manufacturing excellence" Yeah true this One A9 tells the story.

18. jessyi

Posts: 325; Member since: Jan 08, 2015

Only Apple makes money selling the same phone for 2 or 3 years with a midrange camera compared to samsung or LG.

23. iushnt

Posts: 3035; Member since: Feb 06, 2013

iPhones have great camera if not best..

30. parnav

Posts: 6; Member since: Aug 29, 2012

Exactly said friend!!!!

3. carlemillward unregistered

Maybe Nexuses/Nexii will save them?

10. ph00ny

Posts: 1976; Member since: May 26, 2011

There was an article recently that Google will look to make their own Nexus devices wasnt it?

12. carlemillward unregistered

I know, but is it not only going to happen after this?

13. Finalflash

Posts: 4061; Member since: Jul 23, 2013

Both are rumors at this point so either could happen.

4. KParks23

Posts: 718; Member since: Oct 13, 2010

This will be the end of HTC they have been loosing money for far too long and trying to pioneer the VR market will be the end, everyone at HTC needs to be fired immediately I mean it's not hard to make a phone that people would want to buy but to them its been a monumental task that there incapable of doing they were my favorite MFR for a really long time and every time they release a phone they drop the ball on several features.

6. jellmoo

Posts: 2525; Member since: Oct 31, 2011

..."I mean it's not hard to make a phone that people would want to buy..." Seriously? Dude...

26. KParks23

Posts: 718; Member since: Oct 13, 2010

Yes people want to buy a s6, people want to buy a note 5, people want to buy a iPhone, people want to buy a nexus, people want to buy a lg g series, no one wants to buy a HTC flagship, no phone is going to be perfect but u can't drop the ball in too many categories like HTC does. Yes my statement is true its not hard to make a phone people would want to buy for some reason or another for example lg with there removable battery that 1 reason people would want to buy that phone. HTC has none, subpar camera, subpar screen, non removable battery, boring design, that annoying HTC logo across the screen they can't even get 1 thing right.

15. keithtae

Posts: 564; Member since: Mar 25, 2015

Ok, make THE perfect phone for us please.

19. BRYLYNT

Posts: 89; Member since: Nov 09, 2013

"it's not hard to make a phone that people would want to buy" the smartphone market is probably the fastest moving most competitive market in consumer electronics, don't kid yourself, its easy to say just give it a fast processor lots of ram a killer camera an innovative design... And make it durable as well. Actually doing thise things in the real world is a HUGE undertaking. Also HTC Is a tiny company compared to apple or samsung or LG their budgets are not even comparable. Its actually ,to me at least, amazing that they compete as well as they do.

27. KParks23

Posts: 718; Member since: Oct 13, 2010

You all misunderstand, I don't mean they need to make a perfect kick ass phone, but they need at least 1 reason to make people want to buy there phone.

29. Guaire

Posts: 850; Member since: Oct 15, 2014

Don't mind them, you are right. IMO even with their current portfolio, with right pricing there would be a strong demand. Asking premium prices cost them ~$100M at each quarter.

7. eman99

Posts: 409; Member since: Aug 03, 2010

Be patient the revival of the htc nexus will save them plus their vr their glory days will be back soon

11. ph00ny

Posts: 1976; Member since: May 26, 2011

That's what people said about HTC with every new model for last few years.

8. nebula

Posts: 1009; Member since: Feb 20, 2015

Arrogant and cocky philosophy that is they problem. Having said that they have huge potential.

17. Zylam

Posts: 1767; Member since: Oct 20, 2010

Please just stop adding huge bezels and useless wastage of space for the sub woofer or whatever sound engine required real estate. Regular front facing speakers that don't take up any space and are placed right at the edges of the front with small bezels is perfect. Just make a stock Android full Metal, thin but not too thin with 3500 mAh battery work of art work h almost zero bezels, and give it an SD card plus IR blaster and a proper Sony camera. Seriously man what is so hard about making a phone with small bezels, why is bezels still a word in 2016, even the new Samsung S7 renders show massive bezels, the fandroids can't admit it because it's Sammy but at least LG seems to get it, can't wait to see how hot the G5 looks. HTC need to stop copying the iPhone and get back to their hardcore bullet phones.

25. iushnt

Posts: 3035; Member since: Feb 06, 2013

"the fandroids can't admit it ", so you are apple guy and you talk about bezels? Also, you are complaining about s7 when it's not announced..

20. BLSEOTB

Posts: 334; Member since: Mar 24, 2015

Wait till people hear they removed their staple boomsound for the next flagship...

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