HTC promises to update new Android flagship models in North America, for two years after launch

HTC promises to update new Android flagship models in North America, for two years after launch
With manufacturers these days designing a sequel to a new flagship model before the OG version is shipped, you can understand why buyers are sometimes reluctant to plunk down their hard earned cash for the "greatest and latest" phone. And if you're tying yourself up for two years, who wants a phone that will be obsolete in three to six months?

To make things go down a little smoother in North America, HTC is promising that new Android flagship models will continue to receive all major Android updates for two years after launch. And after that period of time is up, you will be free of the handcuffs placed on you by your carrier. Two HTC executives leaked this information during an AMA (Ask Me Anything) session that took place on Reddit Friday.

The two executives originally said that this promise covered all HTC handsets, but the Taiwan based manufacturer later confirmed that this covers North American models only. If this was in effect now, the HTC One X would be receiving Android 4.4. The HTC DROID DNA, which will turn two this November, has already been promised an update to Android 4.4.2 by HTC, although it will not receive Android 4.3.

Could a two-year update policy help fence-sitters chose an HTC model when picking a new smartphone? The answer will be in HTC's future sales numbers.

ource: Reddit via Engadget



1. lewis14

Posts: 8; Member since: Jan 11, 2014

Every phone manufacter should have this

16. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

To support NA and f**k rest of the world?

30. InspectorGadget80 unregistered

Another reason NOT TO BUY HTC they duck for not updating even their older flagship won't get one

2. AfterShock

Posts: 4147; Member since: Nov 02, 2012

It's hard to believe them after so many HTC left by the road side once they were released. They screwed owners for years for no video driver or updates as well. Not just the OS.

9. 14545

Posts: 1835; Member since: Nov 22, 2011

Exactly, they are just trying to win some of us back over. But after all they have done, they can die for all I care.

19. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Sensation series, Desire series, Amaze 4G, MyTouch Slide 4G, Evo 3D, One S...

21. taz89

Posts: 2014; Member since: May 03, 2011

Exactly, so many abandoned phones it's hard to even take there word and what's with north America only.. Got stung with the desire hd, thankfully I didn't get a one x. Why make these promises now when your struggling, if you actually done all this while you were doing well they probably wouldn't be struggling right now.

23. AfterShock

Posts: 4147; Member since: Nov 02, 2012

You got it, they knew what had to be done to keep customers then with each release, but chose to turn away again and again. For some they said it was coming, then yanked the carpet out from under earlier plans/promises/statements. So at this point, is going to be a couple years before I consider HTC again.

26. androidrocks

Posts: 63; Member since: Apr 14, 2012

Incredible series as well...

31. ngo2dd

Posts: 896; Member since: Jul 08, 2011

hey how many galaxy phone does samsung update? what about all the galaxy tab. Sony does the same and LG. Samsung has a false image of go update but they only up the S and note mainly. Anything outside the S and note it is up in the air. Have they ypdate any of the phone on virgin mobile, boost, or metro?

32. taz89

Posts: 2014; Member since: May 03, 2011

True Samsung pretty much only update the flagships, but even HTC can't do that.. Compare the flagships of HTC and Samsung from the past 3 years and every single time Samsung past flagships had longer support and ended with a newer version of Android compared to HTC flagships . It's only with the one they have so far been good only because they failing hard. If they put this effort before they were in trouble maybe there situation would be different.

3. silencer271

Posts: 254; Member since: Apr 05, 2013

if the look of the new HTC one 2 is true I might try it out. the stupid grills killed it for me on the hTC one

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Great! But what about Desire series? The KitKat update is what the Desire series owners desire as well. But anyway, good job HTC! This is what manufacturers should do.

5. Mxyzptlk unregistered

I'll believe it when I see it.

6. Antimio

Posts: 313; Member since: Nov 11, 2013


7. lallolu

Posts: 734; Member since: Sep 18, 2012

What can the consumers get as retribution if they failed to do what they promised? Right now, manufacturers can do whatever without retribution. Will there be a body/agency that protect the rights of consumers if manufacturers fail them?

12. 14545

Posts: 1835; Member since: Nov 22, 2011

There should be no government agency getting involved in this. However, they should agree to some kind of refund, even two years later, if they fail to maintain that promise. I mean there is nothing to say this promise is legit.

8. UglyFrank

Posts: 2200; Member since: Jan 23, 2014

Samsung already do this and they update non flagship models Even Sony update non flagship models.

14. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

samsung has not updated many of there tablets and phones. your statement doesn't count

24. UglyFrank

Posts: 2200; Member since: Jan 23, 2014

They update more products that anyone else and that is a fact.

10. tedkord

Posts: 17512; Member since: Jun 17, 2009

Does this mean that if a new version of Android comes out 1 year and 9 months after a phone is released its going to get updated?

28. AfterShock

Posts: 4147; Member since: Nov 02, 2012

They'll probably just update their skin (Sense) for the two years, not the os under neath it.

11. RedFox

Posts: 18; Member since: Jun 25, 2012

Well , Thank you very much HTC for tow years updates only in North America , The rest of world thanks you for being " Brilliant Sellout Cowshed " No More .

20. alouden unregistered

I live in NA, and I agree with you. Why only NA? I don't agree with that either. Guarantee updates for all or none. Folks overseas tend to pay full price for their phones. They too deserve support.

13. Joshing4fun

Posts: 1253; Member since: Aug 13, 2010

Sorry don't believe it. Get KitKat to the One X first then make bold claims.

15. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

I dont think that is enough to bring customers back to HTC, but they can try

17. 7Superman9

Posts: 86; Member since: Sep 17, 2013

I think this is great! They had promised faster updating since the release of the One and they have followed through. Now they are hinting at a repair service and now this promise to upgrade for a full 2 years. As long as the M8 delivers on specs, it will be my new phone.

18. Reeyawn

Posts: 66; Member since: Apr 21, 2013

Only for North America? What the hell?? What about the rest of the world?? BS!

22. mmmanuuu

Posts: 403; Member since: Nov 05, 2013

First update the existing phones and then give your false promises !

25. Leonis

Posts: 338; Member since: Jan 08, 2014

With a billion dollar company like HTC,.... how hard can it be to make updates for the phones? Seeing Sony update their old phones to kit kat makes me want to buy a Sony phone instead. I will probably not buy a HTC phone but I hope they stay true to their words. But then again.... I am from Europe so I expect updates as fast as possible here too.

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