HTC

HTC opens its first retail store (sort of)

HTC opens its first retail store (sort of)
Still trying to find a way out of the grievous situation HTC has found itself in, the smartphone manufacturer has now decided to try to build some much-needed brand recognition by opening its own retail stores, in similar fashion to what Apple and Microsoft are doing these days.

However, if you're HTC today, you wouldn't want to bump up the expenses that much, so HTC will be going with the store-in-store model. The company has already set up the first neat HTC area inside a Saturn store in Hamburg, Germany, and plans to continue opening such "sub-stores" around the world. The staff that's going to handle all the clients there will be trained by HTC itself.

It certainly seems like a good idea by HTC, as it could use all the public awareness it can achieve right now, having in mind how close it is to becoming unprofitable. Which would be sad, of course, as it's one of the very few who could compete with Apple and Samsung on the same level.

via: UnwiredView

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15 Comments

1. bojan

Posts: 188; Member since: Oct 06, 2012

nice HTC open in New York

2. darkskoliro

Posts: 1092; Member since: May 07, 2012

Awesome love to see some htc shops!!

5. darkskoliro

Posts: 1092; Member since: May 07, 2012

i swear someone thumbs me down every damn post. haters going to hate.

7. darkskoliro

Posts: 1092; Member since: May 07, 2012

people on PA are so mad

10. Grishm

Posts: 54; Member since: May 18, 2012

Why do you have to bother about the number of thumbs down you have got?! 'Thumbs up' and 'Thumbs down' are nothing to brag or downplay about.

11. darkskoliro

Posts: 1092; Member since: May 07, 2012

I dont really mind it, but its just funny to watch a supportive comment get thumbs down.

12. kozza3

Posts: 778; Member since: Oct 17, 2012

don't worry, i'll up thumb you!

13. ZeligtheAxman

Posts: 2; Member since: Nov 19, 2012

People seem to enjoy the color red...

3. amiroo

Posts: 269; Member since: Sep 03, 2012

very good.

4. StreetNerd

Posts: 870; Member since: Dec 08, 2010

make top tier WP8 device..... better thn 8X

6. whencatsruletheworld

Posts: 16; Member since: Sep 05, 2012

There is already a HTC retail store here in Singapore already! Its opened long ago! Just stating here lol The store is designed and built beautifully with HTC's classic pencil-like font with green and white on the interior walls

9. thelegend6657 unregistered

Here in Malaysia too . But it feels more like a booth rather than a store .

8. yajia1

Posts: 151; Member since: Aug 22, 2012

We've always had that in the Philippines. Inside every major mall there's an HTC shop. Pretty much like what Apple has in the country, only Apple's is always bigger.

15. zhypher_23

Posts: 195; Member since: Jun 04, 2012

Where are you living in PH? I'm from Pampanga, PH

14. Thephonegeek

Posts: 118; Member since: Nov 22, 2012

They still haven't reached many countrys like sammy and nokia. My country for example. It would've been good if they open one in mine.

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