HTC

HTC loves its profits, won't make low-cost phones

HTC loves its profits, won't make low-cost phones
Many sources have been putting out rumors and asking HTC to start building some low-cost smartphones instead of focusing on the premium smartphone market, but HTC has decided it prefers having big profit margins. Of course, being a company, HTC couldn't really phrase it that way. 

HTC has consistently been putting up huge numbers over the last couple years, propelled mostly from its premium Android handsets. HTC reported $625 million in profits in Q3 of this year, and took over as the number one shipper of smartphones in the States. In commenting on the possibility of low-cost handsets, HTC actually took an excuse from the Apple playbook and said that it "will not compromise user experience with our HTC Sense software" and it doesn't want to make "low-quality products". 

We're not really sure that low-quality is the same as low-cost, but it's a perfectly respectable response. Some companies want to be known for quality products, and in the tech world, that often means more expensive products. For HTC, that means instead of making devices for under $100, it will make devices that will fall into the $200-250 range. 

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24 Comments

1. Luuthian

Posts: 332; Member since: Sep 09, 2011

That's fine with me... The world needs more than Apple alone to produce high-quality handsets. Choice is always a good thing.

5. Jobes

Posts: 364; Member since: Oct 27, 2011

You say that like Apple its the only company capable of putting out high quality phones.. Last I checked Apple IPhones aren't every best on the market.

10. Lucas777

Posts: 2137; Member since: Jan 06, 2011

maybe u shudnt read into a HTC ARTICLE like that…

17. Luuthian

Posts: 332; Member since: Sep 09, 2011

I didn't mean for it to sound that way. The thing is, Apple produces high quality sets ONLY, and is the only company out there other than, I suppose, HTC who does such a thing. Samsung, Sony, LG, etc. offer mid and low range handsets on top of their high cost phones. You have to admit it's insane that Apple only releases one phone a year, and yet their company does incredible business and phone sales. Everyone else has to attack the market with multiple options. ...Not that I'm an iPhone fan personally. But credit is due where credit is due.

2. denney

Posts: 98; Member since: Oct 20, 2011

You seem to be in a very productive mood today. PhoneArena, give this man a raise.

23. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Mike is ALWAYS productive.

3. tomast

Posts: 50; Member since: Oct 16, 2011

Bs tell me why my Evo 3d has the worst screen i ever seen on a high end phone??

6. denney

Posts: 98; Member since: Oct 20, 2011

It is probably because it is first generation 3D phone technology. One thing I learned from the HTC G1 is to never buy the first of anything, ever.

11. belovedson

Posts: 1060; Member since: Nov 30, 2010

i own the 3d and umm its not that bad. i recently saw a thunderbolt, i dont know if it was the guys rom but the screen was bad

13. ArmageddonX

Posts: 96; Member since: May 11, 2011

I'm not sure what you're smoking but the screen on the Evo 3D is beautiful.

18. Luuthian

Posts: 332; Member since: Sep 09, 2011

He might mean the actual 3D option itself looks bad? When you turn 3D on everything becomes pixelated. But you kind of have to expect that when turning on 3D cuts the pixels in half.

21. JEEPOFFROADV8

Posts: 36; Member since: Apr 01, 2009

lol, i own a evo3d and i love the screen. the colors are spot on and the rez is great. i had a sgs2 and returned it cuz of the oversaturated screen and colors was way off. yes the blacks were great but i couldnt live with the rest of it. so i'm not sure what you are even talking about.

4. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

Its their decision anyway, and it's profiting them as their sales are rising. . .

7. DroogV59

Posts: 37; Member since: Jun 02, 2011

`....and took over as the number one shipper of smartphones in the world.`` - the (seriously flawed) figures shown in the linked article relate to the US only - not the world.

8. threeline

Posts: 311; Member since: Sep 11, 2011

Well the Evo Design is a damn good phone for a 100 bucks, so if that's low quality then that's good for customers! Even though I'm going super high-end with my next phone it's nice to see phones like the Evo Design out there for people who wanna stay middle of the road and if the high end gets out my price range I can still get a decent phone. 1.2gHz, 4' S-LCD qHD, 1.3mp front cam and 5mp on the back is not low quality. So thanks HTC.

12. belovedson

Posts: 1060; Member since: Nov 30, 2010

isnt the epic the same price range now? i would rather rock the epic.

16. threeline

Posts: 311; Member since: Sep 11, 2011

I have the Epic now and its decent but samsung/sprint won't update it to 2.3. The Evo. Design has higher resolution, faster processor and decent shot at getting ICS. We know the epic will not and its already reached EOL.

9. xtremesv

Posts: 299; Member since: Oct 21, 2011

You're plugging it wrong!

14. VZW4LIFE

Posts: 34; Member since: Jun 11, 2011

Good for HTC!!!!! I have absolutely no problems with their business strategy. As long as the phone has the features & specifications to justify the price, I'd have no problem with spending $500+ (subsidized cost) on a smartphone.

15. lubba

Posts: 1313; Member since: Jan 17, 2011

You're making boatloads of money making top quality phones and your gonna turn around and waste time and money to make lower quality ones. For what reason when everyone is already buying the top quality. Good call HTC. Don't listen to those left wing right wing fanatics. They're just out to pull you down while you're on top.

19. ibap

Posts: 867; Member since: Sep 09, 2009

Now where does the little blurb on the PhoneArena home page come from? There is text there that isn't even in the article itself, or in the cited pieces.

20. remixfa

Posts: 14605; Member since: Dec 19, 2008

They just released the Wildfire.. a whole 528mhz 3.5 inch android phone.. yea.. thats premium allright. lolol And they sent us like 30 of the darn things.. that no one ever buys. no wonder they "shipped more" than others.. lol.

22. ngo2dd

Posts: 896; Member since: Jul 08, 2011

Wow for someone who sell cell phone and act like you know everything about phone you can't be more inform. The wildfire is no longer made. It is a wildfire S for S-LCD, it is 600mHz and 3.2 inch. with 512 mb ram. It been out for over 8 month now. It is not a premium phone but compare that to some of samsung phone in the same prices and you can sell it is a premium phone compare to them.

24. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Profit, profit....homey, I got it....

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