HTC loves its profits, won't make low-cost phones
$625 million in profits in Q3 of this year, and took over as the number one shipper of smartphones in the States. In commenting on the possibility of low-cost handsets, HTC actually took an excuse from the Apple playbook and said that it "will not compromise user experience with our HTC Sense software" and it doesn't want to make "low-quality products".HTC has consistently been putting up huge numbers over the last couple years, propelled mostly from its premium Android handsets. HTC reported
We're not really sure that low-quality is the same as low-cost, but it's a perfectly respectable response. Some companies want to be known for quality products, and in the tech world, that often means more expensive products. For HTC, that means instead of making devices for under $100, it will make devices that will fall into the $200-250 range.