HTC could be about to exit another major smartphone market

HTC could be about to exit another major smartphone market
HTC has spent the last few years drastically downsizing its smartphone business in a bid to reduce losses. This has led to the brand’s exit from a number of key markets, and now it seems as though China could be next. 

Announced via Chinese social network Weibo, HTC has today confirmed that it’ll be “temporarily” halting sales of its smartphones through local retailers JD.com and Tmall. The company did reassure customers that accessories and smartphone can still be purchased through its own website in the region, but a quick look shows that many of the models are currently out of stock including the HTC U11 and HTC U11+.
 
The decision to halt sales comes after the company reviewed its “long-term business strategy” for China, which presumably focuses primarily on VR headset sales. Speaking of which, these have not been affected by the changes and can still be purchased at the retailers mentioned above, as well as HTC’s website and its flagship HTC Vive store.

It’ll remain to be seen what HTC chooses to do with its smartphone business in China. But in the meantime, the company says that it’ll continue to pre-sales and after-sales customer services.

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9 Comments

1. andrewc31394

Posts: 302; Member since: Jun 23, 2012

some of my most loved phones have been by HTC, but they've been making such dumb decisions with their phones in recent memeory that i've given up on them turning things around. RIP HTC

4. joshuaswingle

Posts: 669; Member since: Apr 03, 2018

I wouldn't be surprised if they announced a total exit from the smartphone industry by the end of 2020. It'd be a real shame, though. My old HTC One X is still my favourite phone out of the ones I've owned.

2. iloveapps

Posts: 909; Member since: Mar 21, 2019

RIP android HTC

3. kennybenny

Posts: 226; Member since: Apr 10, 2017

HTC was back in the day a true innovator with the stereo speakers in it's M7 and M8 phones. After about 2015, the company started to falter into oblivion. I'd say the last HTC release on Canadian carriers was the HTC 10. After that, HTC stuck to an online only business at least in Canada.

5. joshuaswingle

Posts: 669; Member since: Apr 03, 2018

Yeah... It went all wrong with the One M9 in 2015. The year Samsung upped their game with the S6 and Apple was selling millions of iPhone 6 units, HTC just chose to reuse the previous year's design. Wrong move IMO.

6. MrMalignance

Posts: 331; Member since: Feb 17, 2013

I'm not too sure this spells the end. Retreat is common on any business, when it is attempting to consolidate and strengthen. Of course, the optics are atrocious.

7. cmdacos

Posts: 4333; Member since: Nov 01, 2016

Is that market the world? Because it should be

8. OneLove123

Posts: 1263; Member since: Aug 28, 2018

My last HTC phone was the one x. That battery life was atrocious, so I never went back

9. redmd

Posts: 1948; Member since: Oct 26, 2011

It's 2019. HTC could not catch up. Time to move on.

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