HTC's April revenue figures prove its resurgence was short-lived

HTC's April revenue figures prove its resurgence was short-lived
HTC had a pretty rough start to 2019 with record-low revenue numbers in both January and February. Nevertheless, things then started to look more positive in March as HTC’s sales increased dramatically thanks to the popularity of its VR headsets. But as revealed by the company’s latest figures, this resurgence was short-lived.

Between April 1st and April 30th, HTC generated a total of NT$0.59 billion ($19.07 billion) in revenue. It’s unclear how this figure is split between smartphone and VR sales, but it unfortunately represents yet another record-low for the HTC One creators. Comparing the results to previous ones, April’s numbers translate into a big 54.85% month-on-month drop from the NT$1.31 billion ($42.46 billion) it generated in March and also amount to an even bigger 71.77% year-on-year decline.

Way back in December, HTC stated that its focus for 2019 would be turning a profit and regaining its market share in the smartphone segment. So far, though, the Taiwan-based company has done little to achieve this with zero launches since December and no devices on the horizon. HTC has, however, released the Vive Focus Plus VR headset and launched its Viveport Infinity subscription service.

Looking to the second half of 2019, HTC is largely expected to announce its first 5G flagship smartphone. Presumably, this will be available to purchase through multiple carriers and will provide a decent boost to the company’s finances. Additionally, rumor has it HTC is negotiating a brand licensing deal in India which could prove beneficial too.

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9 Comments

1. iloveapps

Posts: 855; Member since: Mar 21, 2019

Another android OEM surviving. Goodluck HTC. Just provide phones with higher specs at very low price.

2. User123456789

Posts: 1008; Member since: Feb 22, 2019

Now new phone was sold this year. This was expected.

3. MrMalignance

Posts: 300; Member since: Feb 17, 2013

This just in: HTC didn't make a profit, with no phones launched! Additionally: Oddly, HTC hasn't made a phone after catastrophic restructuring and being gutted by Google!

4. thedigitaljedi

Posts: 2; Member since: Mar 07, 2019

HTC tweeted this me two days ago : "Hi, we're always looking find new opportunities with our carrier partners, however at this time our relationship with Sprint is focused on the upcoming 5G Hub. We'll be announcing more information about that device soon. Thanks". So if HTC has plans for a 5G device that's a smartphone they're holding that info close to the chest. I'm rockin' a HTC 10 with a terrible battery so a upgrade can't come soon enough, IMHO. May in the past has been a announcement month or a launch month for HTC. It's still early though. I'm not holding my breath for them

5. jacky899

Posts: 431; Member since: May 16, 2017

$42.46 billion in the month of March is more than what most smartphone brands generate in a year. If these numbers are true, HTC is doing much better than LG and Huawei

7. midan

Posts: 3003; Member since: Oct 09, 2017

Well that number clearly doesn’t make any sense. For comparison Apple Q2 made $58 billion in whole quarter. In reality HTC made US$19.16 million revenue.

6. ShadowHammer

Posts: 207; Member since: Mar 13, 2015

Man, that's crazy that a company can have billions of revenue coming in each month and still not be profitable. That's either one huge infrastructure, or horrible inefficiencies, or both.

8. midan

Posts: 3003; Member since: Oct 09, 2017

They don’t have billions in revenue.

9. ijuanp03

Posts: 615; Member since: Dec 30, 2014

HTC don't want to give up but they seem lazy to fight either.

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