HTC One will be in your face for three months, as the company plans Showrooms in major US malls

HTC One will be in your face for three months, as the company plans Showrooms in major US malls
Apple has its Stores, Samsung has its Shops inside Best Buy, now HTC is planning to occupy its own Showrooms, temporarily placed in major shopping centers across the US with the one goal - to tout the HTC One.

HTC acknowledged that it hasn't been aggressive enough last year with the One series around the S III launch, and as a result its handsets got lost in the publicity noise of Samsung. 

Apparently it is determined that this year it won't be the case, trading barbs with Sammy on Twitter, and now planning a retail assault on the US public for three months following the launch of the device on major carriers here. Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, San Francisco, and Washington, D.C. will be the focus points, and Erin McGee, vice president of marketing for HTC in North America, commented with the following: 

Related phones

  • Display 4.7" 1080 x 1920 pixels
  • Camera 4 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
  • Storage 64 GB
  • Battery 2300 mAh(18h 3G talk time)



1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

"HTC One will be in your face for three months as the company plans Showrooms in major US malls" And the "face" are the peoples who are in the US, not us (peoples outside of US).

2. mousesports

Posts: 286; Member since: Feb 28, 2013

Have a nice time guys there with HTC .

6. amats69

Posts: 1527; Member since: Nov 12, 2012

LOL! who the H*** thumbs down this comment? FANBOY?

3. amats69

Posts: 1527; Member since: Nov 12, 2012

this is an excellent move of HTC but why limit only to US Markets? how about the maeket Outside US?

15. therealestmc

Posts: 679; Member since: Jul 23, 2012

The us market is the most important market. If they can't succeed in it, they are dead.

31. pyradark

Posts: 895; Member since: Jun 10, 2012

your wrong!! Sony comes back alive without US. theyre just killing themselves already, pushing to US where it all belong to sammy and Apple

4. LiveFromMN

Posts: 20; Member since: Sep 05, 2012

America is s huge market, and honestly HTC is extremely underrated, I work for Verizon and observe all my friends and people around me, and everyone sleeps on HTC, and in my opinion they are a superior manufacturer, although I have a note 2. Good move HTC

5. amats69

Posts: 1527; Member since: Nov 12, 2012

i agree.but hopefully HTC will also do some extra effort on promoting thier product on the market outside US.coz based on thier latest sales they really need the MArket (not only US) for a bigger sales..

12. JC557

Posts: 1925; Member since: Dec 07, 2011

I'm pretty excited that HTC is setting up displays in major malls in the US. This means one will definitely be in NYC and I get to check the phone out since Verizon doesn't seem to be getting one in the near future.

13. amats69

Posts: 1527; Member since: Nov 12, 2012

thats why im quite jelous :) well Enjoy! i just wait for the one to come to our area

7. eliasafram7

Posts: 83; Member since: Mar 18, 2013

i wish i live in the US because here in Lebanon the HTC One will get priced 1250$ for the 32g

14. RapidCat

Posts: 351; Member since: Jun 12, 2012

waw 32g, what year is it?

8. MrWilli5

Posts: 77; Member since: Feb 13, 2011

does anyone know if the htc one browser support flash? like the one x+

9. Troysyx

Posts: 181; Member since: Jul 30, 2012

yes it will :)

10. a22matic

Posts: 17; Member since: Oct 17, 2012

Yes, it does support flash.

26. HDShatter

Posts: 1021; Member since: Jan 17, 2013

-cough- locked bootloader, no micro sd or removeable battery = no go -cough-

34. scy121

Posts: 4; Member since: Oct 29, 2009

It doesnt have a floppy drive or dot matrix printer either

11. giani

Posts: 269; Member since: Nov 13, 2012

Daniel P, "sammy" really ?! that is very very sad..

16. a_merryman

Posts: 749; Member since: Dec 14, 2011

I actually saw one of these at Tyson's Corner last night in the AMC there. The phone is amazing.

18. nyuhsuk

Posts: 12; Member since: Sep 28, 2009

You mean in the food court area upstairs?

21. a_merryman

Posts: 749; Member since: Dec 14, 2011

Sure do

17. bubbadoes

Posts: 1225; Member since: May 03, 2012

Big loss for Vw to overlook this device

19. shamataa

Posts: 257; Member since: Dec 07, 2011

good for you HTC with this you might be in number 2 spot.

27. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Funny, samsung won't do any of this and still sell like 10x more handsets in the US. Still International S4 is better than the HTC one and US s4.

29. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

so now more sales means its it just means people are becoming followers and the s4 will ride off the s3's success just like the iphone the 5 rode the 4s's rep and success sales arent an indicator for the best phone just the more popular

33. chocolaking

Posts: 495; Member since: May 22, 2012

**** To HDShatter **** Look at this chat, and you will see how much got brain washed by samsung's advertisement. you are paying a compnay using more money advertising! not really developing on the product.

20. wizzardtech

Posts: 59; Member since: Mar 12, 2012

This is a good move for HTC. They should focus sales in US and in EUROPE. Those are 2 of the biggest market and its the smartest way to make a comback.

22. amiroo

Posts: 269; Member since: Sep 03, 2012

Great job mr quality.

28. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Quality? Get an HTC one, I will be awaiting your complaints on dents/scratching. Everyone I know with an HTC phone hates it, also most of them have shattered screens from like 2-3 feet drops.

32. tiara6918

Posts: 2263; Member since: Apr 26, 2012

I don't think so,my friend accidentaly dropped my one x on the stairs below shoulder level and not a single dent or scratch on my phone

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.