HTC's latest revenue figures shut down hopes of a comeback

HTC's latest revenue figures shut down hopes of a comeback
Over the course of the past decade, HTC has gone from being one of the biggest players in the smartphone market to a brand most people can’t even remember. The company is hoping for an eventual comeback but its latest financial results prove there’s still a long way to go.

For the month of October, HTC generated a grand total of NT$656 million ($21.59 million) in revenue. Smartphones are understood to have accounted for a larger percentage of sales than the brand’s VR division but that’s not necessarily a good thing. 

Despite introducing a range of budget devices in select markets a few months ago, HTC’s results nosedived in October. The figure mentioned above represents a huge drop of 48.58% when compared to September, when the brand generated an impressive NT$1.275 billion ($41.96 million), and an even larger year-on-year decline of 49.84% from NT$1.307 billion ($43.01 million). 

HTC’s original plan for 2019 was to focus on turning a profit and regaining market share in the smartphone segment. Unfortunately, this hasn’t played out as expected but the company does now have a new CEO who seems much more optimistic about the company’s future. 

When the time is right, HTC is expected to return to the premium smartphone segment with a 5G flagship in developed markets such as the US, UK, and Europe. In the meantime, though, it’s buying time with mid-range and budget smartphones.

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10 Comments

1. ijuanp03

Posts: 630; Member since: Dec 30, 2014

As a long time HTC user, pls exit the smartphone market. We have already suggested to lower down the price of your devices especially flagship. It could have been better to sell thousands of HTC devices at a cheaper price to make known again but you never listened.

2. ECPirate37

Posts: 345; Member since: Jul 14, 2011

What HTC should do is come out with a phone with Boom Sound speakers on both ends of the phone, and an all screen display. Sound was one of their best things. Hard to believe they brought in beats and then shuttled if back off so quickly. They could have had another revenue driver. My Favorite Phone ever is the HTC EVO 3D. As much as I like my Huawei Phones and the Galaxy Note 10+ is pretty dope, but if they came out with an HTC EVO 3D 5G that was the same form factor and design of the old one, but larger; I would buy it day one.

3. shield

Posts: 861; Member since: Sep 12, 2015

R.I.P HTC.

4. Whitedot

Posts: 857; Member since: Sep 26, 2017

I wonder what precisely HTC meant by this : "HTC’s original plan for 2019 was to focus on turning a profit and regaining market share in the smartphone segment". I have not seen any change in the strategy so far. Virtually nothing that came out of the pipe was worth attention. Sadly, even simplest thing like implemented aggressive pricing failed to materialised.

5. midan

Posts: 3097; Member since: Oct 09, 2017

Like i said in ”why people hate Apple” topic HTC just isn’t relevant anymore and results are like this, people just stopped talking about HTC a long time ago and people Just don’t care what they do. Worst thing what could happen for a company.

6. sissy246

Posts: 7129; Member since: Mar 04, 2015

Husband was a big HTC fan and still will say his favorite was the HTC M7 and M8. To bad they can't get their s**t together.

7. Whitedot

Posts: 857; Member since: Sep 26, 2017

So mine too. M7! Ever since it was a slow but steady journey down the hill. I hope in the future some ex employees will come forward and tell us a story.

8. trqster

Posts: 177; Member since: May 17, 2013

There is no longer place for HTC no matter how unfortunate that is.

9. KingSam

Posts: 1492; Member since: Mar 13, 2016

Make devices for CONSUMERS. Price them accordingly. "iphone 11" S10e. Don't send them to reviewers. Get them in experience stores.

10. drflint4u

Posts: 20; Member since: Mar 01, 2015

HTC strategy crippled the business. They couldn't get their pricing right, the kept ditching 4mp when other companies were making strides in camera dept, mediocre battery size and poor design etc

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