HTC 10 price and release date

HTC 10 price and release date
Fourth time is the charm, and, after suffering through muted responses to the One M8 and M9, the new HTC 10 strikes back with a vengeance. It has taken the camera criticism to heart, and introduced the all-trendy 12 MP shooter with larger than typical pixels, a next-gen laser AF, but also slapped an OIS system in the front camera for the first time in a phone. With an all-new power amp for the BoomSound speakers, the HTC 10 might turn out to be the best multimedia phone this season, barring any unforeseen review dramas.

The fly in that ointment is that the phone will be available in two versions - one with Snapdragon 820 (that's what the US is getting), and one with а different Qualcomm line in some other regions - but the display, camera, audio and software will stay the same. As for pricing and availability, the HTC 10 will be available on Verizon, Sprint and T–Mobile, while there will be one Unlocked edition sold for $699 directly from HTC, which will be compatible with the AT&T and T-Mobile frequencies. 

Carrier pricing, color versions and availability will be announced soon, while the Unlocked edition will be offered in Glacier Silver and Carbon Gray starting today, with the first orders expected to be shipped in the beginning of May. Needless to say, in the US the HTC 10 will comes with the stellar UH OH Protection free of charge, which offers a peace of mind for one event of a shattered display or water damage in the span of the first year of ownership. Any takers?

Related phones

10
  • Display 5.2" 1440 x 2560 pixels
  • Camera 12 MP / 5 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3000 mAh(27h 3G talk time)

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42 Comments

1. Rafishant

Posts: 390; Member since: Oct 13, 2015

Here is the fail how to ruin a great phone! HTC must mess up with something every time.. $699 .. No freebies or special offers.. At least Samsung and LG offered some good accessories for free at a reasonable price. Both HTC and BlackBerry still believe they are in "Apple status"

4. legiloca

Posts: 1673; Member since: Nov 11, 2014

I think it's because they're still bleeding money this past few months that they just can't afford giving out freebies for now

7. Rafishant

Posts: 390; Member since: Oct 13, 2015

They at least should have keep the price at $649. Didn't they see what happened to BlackBerry Priv?

14. legiloca

Posts: 1673; Member since: Nov 11, 2014

Also what we're talking about here is an Android pioneer bringing out a compelling Flagship smartphone and not just some iPhone clone chinese rip off. Blackberry was 1, they're very late in the game, 2, the phone they released is just not for everybody, and 3, rather minuscule marketing.

9. maherk

Posts: 6657; Member since: Feb 10, 2012

Based on what this phone is going to offer, I can't see why people would cry about the price. Everything about it is promising, and although I don't plan to ditch my S7 Edge anytime soon, I believe that based what we have seen already, the HTC 10 will be the best smartphone for the 1st half of 2016. Just because HTC is struggling as a company, doesn't mean they should lower their prices.

19. jellmoo

Posts: 2526; Member since: Oct 31, 2011

I think the device offers a lot, but I'm not sure the brand can command the price. In Canada, it's priced the same as the S7 edge at $999. That's pretty much premium iPhone level pricing (about the same price as a 64GB iPhone 6s). I'm just not sure how well it will sell based simply on brand recognition and potential marketing. Apple and Samsung have a lot more flexibility here.

25. 14545

Posts: 1835; Member since: Nov 22, 2011

Yes, actually it does. If you can't manage market penetration with the piecemeal devices they make, then they need to try competing with the one+'s of the world. The HTC of late isn't the HTC of 5-10 years ago. Price is their ONLY differentiator at this point, and right now it's a HUGE negative. This will flop with their recycled designs and poor management. HTC was a good company at one point, not so much anymore. Even apple is beginning to realize they need to compete some on price, as evidenced by the SE. The sooner more companies realize that smartphones have mostly turned into a commodity, the better off we will be as consumers. When the average notebook is going for 3-500, that's about the same as what a disposable smartphone should go for.

37. Eclectech

Posts: 336; Member since: May 01, 2013

Offer a premium device and basically give it away at a loss. This is what you're asking them to do. Hey if you don't want it or can;t afford it, then don't buy it. I'm buying it for sure and gladly ditching my Galaxy S6 for it.

39. 14545

Posts: 1835; Member since: Nov 22, 2011

It's not at a loss. If you look at the actual BOM and engineering costs, of which HTC has very little since they just use off the shelf parts made by other companies to build their phones, you would be hard pressed to break the 300 dollar mark in total cost. So selling at 400 would be a 25% profit, which is about what smartphones should be going for now. It's not long until the OEM's begin to realize they are a commodity.

13. RichardYarell

Posts: 67; Member since: Mar 24, 2016

I can't help but to laugh HTC zero innovation trying to price at top notch it's comical, they should start making a metal designed coffin to easily sink themselves to the trench of shame with their blind fanboy. Huge pimp slap PERIOD!!

15. justrt

Posts: 446; Member since: Jul 10, 2014

Wait till they announce the Nexus devices in fall!

22. lamseunyau

Posts: 38; Member since: Apr 27, 2015

hi hater. i see you in every htc post. i appreciate your effort

27. adityabnrj

Posts: 20; Member since: Nov 16, 2015

Why don't u design ur own coffin and let htc do wat they r best at

38. Clars123

Posts: 1072; Member since: Mar 16, 2015

can everyone just report him so he gets banned

16. alexp999

Posts: 77; Member since: Mar 16, 2016

Everything I have read suggests high res headphones in the box. Seems like a decent "freebie" to me?

18. Forerunner7

Posts: 35; Member since: Dec 11, 2013

Those "freebie " only available in the US anyway, in else where in the world, you still pay similar price with the phone only.

23. maherk

Posts: 6657; Member since: Feb 10, 2012

Not true. I received a Gear VR and the Privilege Card upon pre ordering my S7 Edge here in Lebanon. In UAE they either gave the VR or a 128GB micro sd. As far as I know, everyone who pre-ordered an S7/S7e, received a gift, no matter what region you are in.

28. killer7D

Posts: 550; Member since: Sep 18, 2014

Not true. I got a 128 GB free memory card with my S7 Edge without even a preorder. I also got a Privilege Card together with the memory.

36. alexp999

Posts: 77; Member since: Mar 16, 2016

It says "Hi-Res audio earphones" on the UK site. So I'd expect them to be included across Europe too, at least where all the SD820 variants are sold. You also get a QC 3.0 charger included. Hopefully retailers will market the things are included, because it definitely adds value.

33. daveydog

Posts: 66; Member since: Sep 01, 2013

Other than free insurance and great headphones

2. Joosty

Posts: 460; Member since: Mar 14, 2013

$699...kinda steep. Should be a little cheaper at carriers except AT&T

3. Hatshipuh

Posts: 163; Member since: Aug 09, 2012

German and UK website say it comes with SD820

5. daveydog

Posts: 66; Member since: Sep 01, 2013

All this time and you can't announce an actual release date... That's the only thing that was going to be new news today... Go htc

6. goingtocanada

Posts: 28; Member since: Mar 05, 2016

It may be a bit more expensive than you expected, but from what i've seen today is absolutely WORTH IT. Finally HTC is back. Hope so people dont try to save 50 $ and buy something literally fun comapred to the HTC 10, honestly.

12. maherk

Posts: 6657; Member since: Feb 10, 2012

Exactly, if the hardware delivers what HTC and initial reviews are claiming, then no one should complain about the price .

8. ZeneticX

Posts: 63; Member since: Feb 27, 2014

$699 eh.... pretty steep. But I guess since there's people who would pay that money for the s7 edge, there's some who will do so for the HTC as well

11. justrt

Posts: 446; Member since: Jul 10, 2014

20 million (or so) less, tho

42. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

I'd pay that for S7 edge, 'cause I get all of the following, none of which are offered by HTC. First off, you get a $100 Gear VR free with the S7: http://www.phonearena.com/news/Americans-warming-up-to-virtual-reality-ready-to-pay-250-for-a-VR-gizmo_id79373 Next, you get a $30 gift for activating and using Samsung Pay: http://www.phonearena.com/news/Use-Samsung-Pay-on-your-Galaxy-S7-or-Galaxy-S7-edge-and-earn-a-30-gift-card_id79211 Add that to the cost of Galaxy S7 components: http://recode.net/2016/03/14/samsungs-galaxy-s7-costs-at-least-255-to-build/ In conjunction with the over $500 worth of Galaxy Gifts you get from Samsung: http://www.phonearena.com/news/Samsung-Galaxy-S6-and-S6-edge-users-can-get-free-content-Galaxy-Gifts-worth-over-500_id68764 http://www.phonearena.com/news/Buy-the-Samsung-Galaxy-S5-and-get-575-in-freebies-from-Samsung-Galaxy-Gifts_id53397 And paying the premium price for the Galaxy S7 is easily justifiable. Branding is useless. If the device is overpriced, it won't appeal to me.

10. GMS85

Posts: 216; Member since: Sep 26, 2012

The price is okay!

43. KONICHIWA-ANNYONG unregistered

How is this OK??? It's an HTC.

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