HTC 10 price and release date

HTC 10 price and release date
Fourth time is the charm, and, after suffering through muted responses to the One M8 and M9, the new HTC 10 strikes back with a vengeance. It has taken the camera criticism to heart, and introduced the all-trendy 12 MP shooter with larger than typical pixels, a next-gen laser AF, but also slapped an OIS system in the front camera for the first time in a phone. With an all-new power amp for the BoomSound speakers, the HTC 10 might turn out to be the best multimedia phone this season, barring any unforeseen review dramas.

The fly in that ointment is that the phone will be available in two versions - one with Snapdragon 820 (that's what the US is getting), and one with а different Qualcomm line in some other regions - but the display, camera, audio and software will stay the same. As for pricing and availability, the HTC 10 will be available on Verizon, Sprint and T–Mobile, while there will be one Unlocked edition sold for $699 directly from HTC, which will be compatible with the AT&T and T-Mobile frequencies. 

Carrier pricing, color versions and availability will be announced soon, while the Unlocked edition will be offered in Glacier Silver and Carbon Gray starting today, with the first orders expected to be shipped in the beginning of May. Needless to say, in the US the HTC 10 will comes with the stellar UH OH Protection free of charge, which offers a peace of mind for one event of a shattered display or water damage in the span of the first year of ownership. Any takers?

Related phones

  • Display 5.2 inches
    2560 x 1440 pixels
  • Camera 12 MP (Single camera)
    5 MP front
  • Hardware Qualcomm Snapdragon 820, 4GB RAM
  • Storage 32GB, microSDXC
  • Battery 3000 mAh
  • OS Android 8.0 Oreo
    HTC Sense UI



45. sasch

Posts: 40; Member since: Sep 19, 2012

you people! you want them to create a better phone, so they try to do that, they will clearly have to put more premium specks in to the phone, so yea this is why the price goes up, if you want a cheaper model go by the M8-9 . they cant give the phone away and make no profit what is the point otherwise if they dont make revenue they mite as well liquidate. be realistic and stop moaning about everything. you want the phone you cant afford it, get something with lower specks or older, or buy the lg g5 .

34. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Get ready for inventory liquidation in the next six months.

31. Emafu

Posts: 3; Member since: Apr 12, 2016

You are the only website that claims 820 is reserved only for US. This is flat out wrong. All pre-sale literature in Taiwan all quote 820. Other people in Europe are also seeing 820 for the 10. Please stop spreading their s false rumor.

29. killer7D

Posts: 551; Member since: Sep 18, 2014

It is still cheaper than the S7 Edge although it has similar offerings.

24. daveydog

Posts: 69; Member since: Sep 01, 2013

Will the unlocked one work on Verizon?

26. daveydog

Posts: 69; Member since: Sep 01, 2013

I'll answer my own question, probably not!

30. TBomb

Posts: 1780; Member since: Dec 28, 2012

I'd probably buy the unlocked one so i can use it on another network when i switch off verizon in a couple months.... that was if it worked.

21. dariosaur

Posts: 6; Member since: Mar 29, 2016

The big question is, which processor will they use in Europe? If they expect people to pay flagship price for a mid-range processor, HTC is up for a rude awakening.

32. Emafu

Posts: 3; Member since: Apr 12, 2016

I'm pretty sure all 10s are 820. Only company with a comparable SoC is Samsung, and they aren't sticking an exynos in this phone. Maybe the reviewer got confused with an as yet unannounced HTC 10 Lifestyle.

20. nighthawk_al

Posts: 55; Member since: May 23, 2014

I really don't get this price whining... It is a damn flagship, with top of the class hardware, and from an OEM that actually spends money on design instead of copying. Why should they price their flagship devices lower than the competition?

35. Guaire

Posts: 900; Member since: Oct 15, 2014

You probably will get it after next quarter financial results. And that front design is pretty much a copy-past job.

17. redbull1

Posts: 10; Member since: Mar 25, 2015

HTC finally nailed it all in one phone. Glad to see boom sound returning and the camera issues seem to have been worked out with matching the sensors pixels with the shooters pixels. Adding OIS to the front camera is a first for any phone and I like how they have really stream lined there skin for a faster cleaner more customize experience. And there throwing in hi-res ear buds to go with the new boom sound. Even if some of you are Sammy fans or Apple fans respectively you have to admit and take your hat off to HTC for finally nailing it

10. GMS85

Posts: 217; Member since: Sep 26, 2012

The price is okay!

43. KONICHIWA-ANNYONG unregistered

How is this OK??? It's an HTC.

8. ZeneticX

Posts: 63; Member since: Feb 27, 2014

$699 eh.... pretty steep. But I guess since there's people who would pay that money for the s7 edge, there's some who will do so for the HTC as well

11. justrt

Posts: 446; Member since: Jul 10, 2014

20 million (or so) less, tho

42. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

I'd pay that for S7 edge, 'cause I get all of the following, none of which are offered by HTC. First off, you get a $100 Gear VR free with the S7: Next, you get a $30 gift for activating and using Samsung Pay: Add that to the cost of Galaxy S7 components: In conjunction with the over $500 worth of Galaxy Gifts you get from Samsung: And paying the premium price for the Galaxy S7 is easily justifiable. Branding is useless. If the device is overpriced, it won't appeal to me.

6. goingtocanada

Posts: 28; Member since: Mar 05, 2016

It may be a bit more expensive than you expected, but from what i've seen today is absolutely WORTH IT. Finally HTC is back. Hope so people dont try to save 50 $ and buy something literally fun comapred to the HTC 10, honestly.

12. maherk

Posts: 7102; Member since: Feb 10, 2012

Exactly, if the hardware delivers what HTC and initial reviews are claiming, then no one should complain about the price .

5. daveydog

Posts: 69; Member since: Sep 01, 2013

All this time and you can't announce an actual release date... That's the only thing that was going to be new news today... Go htc

3. Hatshipuh

Posts: 163; Member since: Aug 09, 2012

German and UK website say it comes with SD820

2. Joosty

Posts: 497; Member since: Mar 14, 2013

$699...kinda steep. Should be a little cheaper at carriers except AT&T

1. Rafishant

Posts: 413; Member since: Oct 13, 2015

Here is the fail how to ruin a great phone! HTC must mess up with something every time.. $699 .. No freebies or special offers.. At least Samsung and LG offered some good accessories for free at a reasonable price. Both HTC and BlackBerry still believe they are in "Apple status"

4. legiloca

Posts: 1676; Member since: Nov 11, 2014

I think it's because they're still bleeding money this past few months that they just can't afford giving out freebies for now

7. Rafishant

Posts: 413; Member since: Oct 13, 2015

They at least should have keep the price at $649. Didn't they see what happened to BlackBerry Priv?

14. legiloca

Posts: 1676; Member since: Nov 11, 2014

Also what we're talking about here is an Android pioneer bringing out a compelling Flagship smartphone and not just some iPhone clone chinese rip off. Blackberry was 1, they're very late in the game, 2, the phone they released is just not for everybody, and 3, rather minuscule marketing.

9. maherk

Posts: 7102; Member since: Feb 10, 2012

Based on what this phone is going to offer, I can't see why people would cry about the price. Everything about it is promising, and although I don't plan to ditch my S7 Edge anytime soon, I believe that based what we have seen already, the HTC 10 will be the best smartphone for the 1st half of 2016. Just because HTC is struggling as a company, doesn't mean they should lower their prices.

19. jellmoo

Posts: 2702; Member since: Oct 31, 2011

I think the device offers a lot, but I'm not sure the brand can command the price. In Canada, it's priced the same as the S7 edge at $999. That's pretty much premium iPhone level pricing (about the same price as a 64GB iPhone 6s). I'm just not sure how well it will sell based simply on brand recognition and potential marketing. Apple and Samsung have a lot more flexibility here.

25. 14545

Posts: 1835; Member since: Nov 22, 2011

Yes, actually it does. If you can't manage market penetration with the piecemeal devices they make, then they need to try competing with the one+'s of the world. The HTC of late isn't the HTC of 5-10 years ago. Price is their ONLY differentiator at this point, and right now it's a HUGE negative. This will flop with their recycled designs and poor management. HTC was a good company at one point, not so much anymore. Even apple is beginning to realize they need to compete some on price, as evidenced by the SE. The sooner more companies realize that smartphones have mostly turned into a commodity, the better off we will be as consumers. When the average notebook is going for 3-500, that's about the same as what a disposable smartphone should go for.

37. Eclectech

Posts: 364; Member since: May 01, 2013

Offer a premium device and basically give it away at a loss. This is what you're asking them to do. Hey if you don't want it or can;t afford it, then don't buy it. I'm buying it for sure and gladly ditching my Galaxy S6 for it.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless