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HP is considering dropping the Palm name

Posted: , by Ken N.

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HP is considering dropping the Palm name
Since HP acquired Palm earlier this year, there has been much speculation about what kind of changes we would see in the Palm brand. Loyal Palm fans were pleased to see the Pre 2 come out, and are looking forward to Palm's upcoming range of devices. But what about the name?

Former Palm CEO Jon Rubinstein spoke at D: Dive Into Mobile about the Palm name. When an audience member told him they should drop the name, he said "Okay...I don't really have much connection to the Palm brand." That's obviously a joke, but Rubinstein went on to confirm the possible name change: "That's something we're debating."

Rebranding their devices would be a difficult task, but definitely possible with a giant owner like HP: "we decided that the best thing to do was to hook up with a partner that could get webOS to scale." Controlling 10% of electronic store shelves, HP could rebrand just about anything.

Many fans have been with Palm for 18 years, so a change in name might feel like a betrayal. But despite some customers' relationship with the Palm brand, the larger population is more familiar with HP. It might pain some of us to see "HP" on the back of our webOS devices, but it's probably in their best interest.

source: Pocket-lint

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posted on 09 Dec 2010, 11:51

1. Tristann (Posts: 76; Member since: 04 Nov 2010)

I hope not, i used to be a palm follower but since palm/HP took forever to release a damn phone i switched over to android. Still if Palm makes a killer phone(doubt it) i'll go back to WebOS.

posted on 09 Dec 2010, 14:37

2. baztah (Posts: 29; Member since: 07 Dec 2010)

I really waNt to see more devices running webOs. WebOS is just the best OS but it needs to be on better and more phones, coz I dont like the pixi and pre plus style! :|

posted on 10 Dec 2010, 00:11

3. Palm Junkie (unregistered)

I just can't figure out these mentally defective corporate bots. Palm had a genormous brand franchise that endured despite the bean counters' serial paroxysms of mergers and aquistions. No matter what they did, the Palm brand survived. And now they want to purposefully do what they couldn't accomplish through negligence. KILL OFF THE PALM NAME!!! They had a bizillion loyal Palm owners that looked forward to no more than an advance in features whilst still keeping the local PIMsync feature (just like Backberry) without having to hang their dirty laundry in the cloud. But now they want to get rid of the Palm name? Yea. Call the new devices: new coke phones.Dumb asses

posted on 14 Feb 2011, 01:05

4. phill (unregistered)

kee the Palm name. HP is great but not on a mobile device. Why can't HP keeo the name and act as a parent company, I wouldent even mind PalmHP on the phone. Don't take the Palm logo away, it would be like PVH changing Calvin Klein, Tommy Hilfiger and I zod all to PVH. There are consumers that shop at all these stores and have no clue it's the same company. The Palm does not have to go anywhere for the webos to make it. HP has the money to pump into the brand to make it big. Just keep Palm, I like HP but I won't buy a Windows phone because I don't think of Windows as a phone company, just like HP.

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