Google tests a monthly subscription plan for premium apps and games

Google tests a monthly subscription plan for premium apps and games
With Apple Arcade set to launch this fall giving iOS users access to a number of mobile games for a monthly subscription fee, it appears that Google is testing something similar. Android Police received screenshots from an Android user revealing a new service called Google Play Pass. For $4.99 a month, Android users receiving the test can subscribe to Play Pass; this will give them access to hundreds of premium apps and games for just one monthly payment. There are no ads and all in-app purchases are unlocked.


Google admits that it is just testing Play Pass right now, which means that it isn't guaranteed to end up rolling out to all Android phones. The company could be waiting to see how Apple prices Arcade first, and whether the service becomes popular before it rolls out Play Pass for real at a set monthly price. It appears that if Google does launch this feature, it will give those interested a free 10-day trial.


Apple is pushing hard to hit $50 billion in Services revenue by next year, and Arcade could help put the company over the top. For the fiscal third quarter announced a couple of days ago, Apple generated a record $11.45 billion in Services revenue. That figure doesn't include the yet-to-launch Arcade but does track at an annual rate of nearly $46 billion in gross for the company's second-largest unit.

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6 Comments

1. iloveapps

Posts: 909; Member since: Mar 21, 2019

Subscription in android? Not gonna work. Only apple can pull that off because android users don’t spend $$$ on apps and services. They always wanted FREE!

2. Back_from_beyond

Posts: 1472; Member since: Sep 04, 2015

You're wrong actually, if you add up all the Play Store alternatives revenue with the Play Store revenue they beat Apple's App Store revenue by a wide margin.

4. sgodsell

Posts: 7571; Member since: Mar 16, 2013

I remember the comparisons with Apple Arcade, Google's Stadia, Microsoft XCloud, and a few other console comparisons. Apples Arcade wasn't even a comparison to those. However now, this Google Play Pass looks to be an actual comparison to Apples Arcade.

6. Mike88

Posts: 438; Member since: Mar 05, 2019

So google admits that android is nothing but an apple rip off. They are just testing and it may never come out. And they’ll base it on apple arcade’s pricing and success... why they haven’t just launched it without waiting for arcade stats?

9. TBomb

Posts: 1660; Member since: Dec 28, 2012

Slightly more appealing than apple arcade to me... but that's because I don't have an iPhone that i regularly use. Overall, probably going to pass on it unless there's some real quality app(s) on there

12. citypaul811

Posts: 3; Member since: Aug 02, 2019

Google! It is the best choice fo me.

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