Google now selling Fitbit wearables on its store
Spotted by Droid-life, the move could indicate that Google is quite serious about Fitbit, although there's no guarantee that the brand won't be buried. It just means that Google wants to make the brand more popular and help with the sale of Fitbit wearables.
Currently, there are five Fitbit wearables that customers can purchase on the Google Store: Fitbit Versa 3, Fitbit Sense, Fitbit Inspire 2, and Fitbit Charge 4. Price-wise, there are no differences between the products sold through Google Store and Fitbit's store, although Google does offer free shipping.
However, if you're looking for other Fitbit-related services, accessories, or older wearables, Google is sending you to Fitbit's official store, so there's that.