Google ready to battle Facebook over Waze?

Google ready to battle Facebook over Waze?
A big time takeover battle reminiscent of the 1980's LBO fueled deals could be coming to tech. A couple of weeks ago, speculation started up that social networking site Facebook was going to purchase crowdsourced navigation site Waze for $1 billion. But a report on Thursday night suggests that another company, Google, is about to join the battle. Waze is a free download and makes money from selling location-based advertising.

According to an anonymous source who is close to the situation, Israeli based Waze is gathering multiple indications of interest and is seeking a price north of $1 billion. There is no guarantee that a deal will get done. One of the options that Waze is considering is to accept another round of venture capital funding which would allow them to remain private.

After Facebook's approach to Waze was made public, Google rang up its investment bankers to discuss  a bid of its own for the mapping and navigation app, which uses its own members' driving experiences to disseminate real time traffic information. In addition, members can help other members evade police radar traps and find the lowest gasoline prices. Waze has more than 40 million members. The social aspect of the service would be a perfect fit with Google's own popular mapping application.

Since Waze isn't a public company, the public won't get the opportunity to profit from a fight between Google and Facebook for Waze. But that doesn't make it any less entertaining. Current investors include Microsoft and top Venture Capital firms like Kleiner Perkins Caufield & Byers and Horizons Ventures Hong Kong. $30 million in funding for the app was raised in 2011.

source: Bloomberg

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6 Comments

1. htc_evo_3d

Posts: 84; Member since: Mar 11, 2013

Go Google Go !!

2. Rehankhan

Posts: 323; Member since: Oct 24, 2012

we are with you google facebook is a joke

3. rcwfox2002

Posts: 41; Member since: Dec 20, 2011

As a Waze user I can see Google doing way more with it than facebook

4. Edmund

Posts: 656; Member since: Jul 13, 2012

google will not be allowed to purchase WAZE in a billion years, so this discussion is moot.

5. SleepingOz unregistered

You wish.. =]

6. Stuntman

Posts: 843; Member since: Aug 01, 2011

I want Google to get Waze and get rid of the Bing search on it. It sucks. I have to do the search on Google and then copy it into Waze.

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