Google out, Bing in on the iPhone?

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Google out, Bing in on the iPhone?
According to Business Week, Apple and Microsoft have been negotiating for weeks on a deal that would replace Google as the iPhone's default search engine with Bing. It won't be the end of Google on Apple's touchscreen phone as those who favor the search results from the Mountain View based firm can download a Google app from the App Store. In  December, Microsoft reportedly agreed to pay Verizon Wireless $500 million for a 5 year period in which Bing will be the default search engine on most Verizon phones including the BlackBerry Storm and Storm2. As one might surmise, Verizon phones using Google's open source Android OS-like the DROID and DROID Eris-were not included.

Part of the reason for doing this deal is because with the launch of the Nexus One, Google has gone from a provider of an open source OS to offering phones on its web site in direct competition with Apple. As one person close to the situation said, "Apple and Google know the other is their primary enemy. Microsoft is now a pawn in that battle." Also aiming right at Google's heart is Apple's work on managing ad placements on its mobile devices. currently, being the default search engine on the iPhone means ad revenue for Google which shares a portion of the money with Apple. According to AdMob, the iPhone and the iPod are the devices that most mobile viewers watch ads on. To clinch the deal, Microsoft might offer a bigger cut of the ad revenue pie to Apple, or pay them a higher flat rate. Doing the deal would really help Bing which as of November held an 11% share of mobile search vs. a hefty 86% slice for Google. According to someone familiar with the situation, Apple had no problem agreeing to use Google as the iPhone's inaugural search engine in 2007, including a search bar, Google Maps and a special YouTube player that runs faster in order to work on the handset. At the time, it was considered that those Google apps would help spread the popularity of the iPhone, and Google was not seen as a rival at the time.

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source: BusinessWeek

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14 Comments

1. trentsinmypants

Posts: 324; Member since: Jan 29, 2009

Going with the company that isnt impacting sales huh Apple? haha.....sorry, but I REFUSE to use BING on my iPhone......REFUSE!

2. jasona

Posts: 17; Member since: Nov 13, 2009

That is retarded to refuse to use bing! It destroys google maps

4. *HOVA*

Posts: 564; Member since: Dec 11, 2008

Never used it but sounds like I will be. I've only heard good things though, can't see why it would be a problem.

5. Kiltlifter

Posts: 742; Member since: Dec 11, 2008

There are times when I prefer Bing and times I totally prefer google. If i have a very broad search I will use google becuase I want to know all the 10000000s of choices. If I have an idea of what I am searching for I use Bing becuase I feel it narrows my selection to what I want. I like both, is that so wrong?

6. Dadler22

Posts: 241; Member since: Dec 11, 2008

He is right, it also searches a lot better, there are less "trash" results, like you get so often with googles pay for your website to pull these keywords business plan.

3. jrcrow79

Posts: 477; Member since: May 02, 2008

doesnt matter to me..sounds cheesy though

7. Mateo8326

Posts: 472; Member since: Jul 15, 2009

Don't waste your money apple not worth it what do you really gain from it

8. crd22

Posts: 77; Member since: Apr 15, 2008

ummmm Apple is going to get more money from MS than Google, otherwise they wouldn't even consider this deal.

9. crd22

Posts: 77; Member since: Apr 15, 2008

I don't really care much for Apple (not so much a hater, but just not interested), but I'd be happy with any takedown of Google. Down with google!

13. deschats

Posts: 193; Member since: Jun 09, 2009

Whats wrong with Google? They didn't do anything...

10. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

I might be reading into this, but I think this news bodes well for people like me that want to see the iPhone make the jump to VZW. With Bing being the primary search engine on the vast majority of handsets on VZW, I was wondering how that might impact the possibility of the iPhone coming to VZW. But now with news like this, for me it's almost a nail in the coffin. I really think the chances are pretty good...especially if the rumor about the new iTablet being on VZW is true. At this point I've just been thinking this would happen for a while, so I don't want to build myself into thinking it'll happen, just to find out YET AGAIN that those of us on VZW will not have the iPhone as an option...for yet another year!

11. E.N.

Posts: 2610; Member since: Jan 25, 2009

Why would Bing on iPhone be more likely to be on Verizon than Google on iPhone? I don't think it has anything at all to do with Verizon

12. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

I just think it creates one less sticking point in a possible negotiations process.

14. easytochris

Posts: 126; Member since: Jan 21, 2010

So I am an avid android fan, and i love google services, but bing is a fantastic search engine. I think it's pretty hilarious that Apple finds Microsoft to not be a threat but is worried about the rookie in the game. Sure google has a following, but they have a following like W.O.W. has a following. It's only certain people that think it's awesome and nobody else understands why they are so crazy about it.

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