Google considers offering trials for app buyers

Google considers offering trials for app buyers
If you follow the mobile industry at all, you know the conundrum that follows Google when it comes to the Google Play Store. Even though Android has a huge majority of global market share when it comes to smartphone sales, Apple collects more revenue from the sale of apps than Google does. This, in turn, attracts more interest from developers and partially explains why many "cool" apps are found in the App Store first. Wall Street expects revenue from the Google Play Store to finally surpass App Store revenue in 2018.

But Google wants this to change. According to one report published on Wednesday, Google is considering a plan that will allow consumers to get a free trial before they decide to purchase an app. The idea would be to use  "micro app technology" to allow small portions of an app to be tested out before any money is shelled out. This might allow Android users to test out an app without worrying about bumping up against monthly data caps, or storage ceilings. Earlier this year, Google expanded the "returns" window to 2 hours from 15 minutes. This allows an app buyer to have more time to see if he wants to keep a paid app before the door slams on the transaction.

Google is also dropping the commissions that are paid out to handset manufacturers from Google Play Store purchasers. Some of Google's partners saw their cut dropped from 25% to 15%. At least one manufacturer had its commissions dropped to zero. By lowering the payouts, Google hopes to keep some more of the cash in its own pockets.

source: TheInformation via GigaOm

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11 Comments

1. CoastCity

Posts: 257; Member since: Mar 07, 2014

Yes do that

2. CoastCity

Posts: 257; Member since: Mar 07, 2014

not the last part tho

5. spin9

Posts: 310; Member since: May 31, 2014

Why you say that, Google doesn't make enough money, employees bring their lunch from home....

3. theguy2345

Posts: 1216; Member since: Jun 24, 2014

windows phone has had this forever. It is such a great feature, good thing android users get this feature

6. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Thta's the hypocritical thing about many websites, had Microsoft done this now i feel confident in saying that you would have seen something like this, " Microsoft is considering a plan that will allow consumers to get a free trial before they decide to purchase an app similar to Google's approach. There is a clear double standard when it comes to Google and Microsoft in the tech world, im not saying that this editor did it on purpose but it does happen an awful lot in the tech world. Welcome to 2010, that's how long WP has had this feature.

4. Blazers

Posts: 722; Member since: Dec 05, 2011

These websites like Aptoide are killing devs. I don't blame them for making iOS a priority.

10. xfire99

Posts: 1205; Member since: Mar 14, 2012

Every mobileOS have theirs way to get free cracked apps. iOS does have most cracked apps with latest versions with Cydia or whatever else more for free cracked apps. Dont even try to bring jailbreak needed for it. Its the truth.

11. Blazers

Posts: 722; Member since: Dec 05, 2011

It's much easier to install cracked apps with android. Just check "unknown sources" and download away. And you DO need to be jailbroken with iOS, which then requires installing shady repos (which you must search for) that have the required tweaks to install the cracked apps. It's much more of a hassle, and most iOS users aren't that into jailbreaking. It's the truth

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I hardly try any apps because the business model for most apps is stealing your data and making you the product. Unfortunately, Google will have a hard time blocking these sorts of apps as that is Google's business model as well. Yet if Google wants an app store where there is consumer trust, that is what they must do.

8. haikallp

Posts: 319; Member since: Feb 10, 2012

Yes please! WP has this and its great.

9. Cicero

Posts: 1108; Member since: Jan 22, 2014

Lite and Full apps. Check the free Lite version. If you are good upgrade. Simple thing.

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