Google Pixel shipments projected at up to 4 million units in 2016

Google is now a hardware company: the company that started as a search engine introduced the Google Pixel and Pixel XL, its own two phones, a couple of days ago, and positioned them as flagship devices that are set to compete with handsets like the Apple iPhone.

However, one thing that has held Google back all throughout the years with the Nexus series is limited retail presence that have stumbled its sales ambitions. And quite frankly, the Google Nexus program never seemed to produce a phone for the masses, a phone that is sold widely, but rather than that, it served as a reference for other Android manufacturers to look and adopt good practices.

Is Google ready for a full-on switch in tactics and going on the offense in hardware? The Google Pixel phone will be sold at brick and mortar retailers in the United States and it launches in six countries, so this brings the question how much units of the Pixel will be sold.

DigiTimes researchers estimate that Google Pixel unit shipments will reach between 3 and 4 million by the end of 2016, and that's quite a healthy number, if it indeed comes true (and that depends on demand). So how does it compare against the bigs? Samsung is shipping tens of millions of its Galaxy S series per quarter, while the Apple iPhone is even bigger with sales of between 40 million and up to nearly 60 million units a quarter, as of recently.

So no, the Google Pixel is definitely not initially expected to reach the same level of popularity as the two most prominent flagship devices out there, but let's not forget that these phones took years of development to reach those high numbers.

source: Digitimes

Related phones

  • Display 5.0" 1080 x 1920 pixels
  • Camera 12.3 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 128 GB
  • Battery 2770 mAh(26h talk time)



1. Carl3000

Posts: 240; Member since: Oct 11, 2014

Nothing in this phone sets it apart from other flagships to be priced so steeply. HTC10 is a better deal. Xperia XZ is a better deal (What a shame). OP3 is a better deal. Axon 7 is a better deal. iPhone 7 is a better deal. Note 7 is a better deal. Moto Z is a better deal. They all offer better and more features for equal or lower price.

11. Awalker

Posts: 1986; Member since: Aug 15, 2013

I'm not sure why some are complaining about the price. No one is forcing anyone to buy it.

17. ebilcake

Posts: 1231; Member since: Jul 16, 2016

The right pricing is the difference between a successful product and a failure, most of us here are Android fans and want this to succeed but it's hard to see that happening with the current pricing. So expect to see this discussed a lot more, we won't be stopping just because Awalker doesn't like it. So get used to it or stop reading the comments.

20. Awalker

Posts: 1986; Member since: Aug 15, 2013

Complaining about the price of the phone doesn't change the price of the phone. I bought the Pixel XL because I'm entrenched in Google's ecosystem and I wanted Google's vision of Android. I also have the money to buy it. If I didn't have the money I would've passed. If you don't have the money or don't like the price of the phone there are hundreds of alternatives.

24. bolosantosi

Posts: 103; Member since: Sep 20, 2016

Cool story

13. Hyperreal

Posts: 361; Member since: Oct 08, 2013

The biggest disapointment for me is that Google didn't make any audio features like dual speakers or dedicated audio DAC despite having HTC as a partner, which is one of the best when it comes to sound quality. I was going to buy this pixel but my HTC 10 seems to be a better phone for less money. I have: - dedicated audio DAC with one on the best sound quality -dual speakers -SD card -great camera (with OIS both front and back!) -better screen to body ratio -better usage of bottom bezel (fingerprint on front) -screen is good enough Pixel seems to be better only in: -Screen - Amoled Vs LCD but I have QHD while 5inch Pixel doesnt -SD 821 vs 820 but it is still the same soc. -google assistant, daydream etc but I dont really care that much. -camera might be slighly better but it is questionable and setup is almost the same as in HTC 10 (which has OIS and Pixel doesnt!) I dont undestand, google had HTC 10 as a great start to ake it even better but they f*cked it up. All they had to do was take HTC 10, put Amoled screen, improve camera and add all those gooogle features and thats it! I see no big reason to buy this over HTC 10. I even see more cons.

16. vincelongman

Posts: 5755; Member since: Feb 10, 2013

The Pixel uses the Qualcomm Aqstic DAC, just like the HTC 10 Source You forgot the Pixel also better in terms of: -Unlimited photo and video backup at original quality -monthly security updates -Andriod dev previews -Quicker updates and longer support -UFS 2.0 -likely lower touch latency -Daydream support -fingerprint scanner gestures

22. Hyperreal

Posts: 361; Member since: Oct 08, 2013

Good point. But: audio still better with stronger output, less noise and there are 2 nice sounding speakers, not one at the bottem and 3 amplifiers to power this setup. Unlimited photo and video backup is uselles for me. I have micro sd for that and I cant imagine uploading 4k videos what will slow down my internet connection and drain battery more. Fingerprint scanner gestures are nothing special. Right now I have security update from August so I guess HTC is pretty quick. UFS is a point but 10 is very fast anyway.

21. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Just some food for though, after 8 months on Google Fi, I've saved over $400 on my bills compared to when I was on Verizon, and all those phones you listed off don't work on that network, so if money is your biggest concern, I would suggest you get the Pixel and switch to Fi, as it is a better deal.

25. Lainez2124

Posts: 3; Member since: Oct 06, 2016

"What's so special about the Pixel? Nothing differentiates them from other phones?" "What!? Features that are exclusive to Pixel won't come to other Android phones? Wtf Google?" Sometimes I don't get y'all people

2. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Very optimistic, firstly they need to market the device heavily and then hope the price doesn't put people off. Good luck with that Google.

9. Eclectech

Posts: 355; Member since: May 01, 2013

It has begun. I saw the Google Pixel commercial play three times, last night, in less than a two hour period.

18. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Sounds promising, I've not seen any yet but I don't watch a lot of TV these days.

3. Zylam

Posts: 1823; Member since: Oct 20, 2010

I'd say that's pretty optimistic, the price is way too high for this phone to be for the masses. Android has plenty of price points, you can get decent Moto phones for less than half the price, I highly doubt Google's marketing will be enough to sell a mass amount of these at the current price point. The Pixel is more for the Google Die hard's. I really want one, but I'm gonna wait and see how things pan out.

15. Tones

Posts: 77; Member since: Aug 23, 2012

I pretty much would have called myself a Google die hard. I won't be buying this phone at that price. No chance. Not worth it compared to other phones

4. dnomadic

Posts: 443; Member since: Feb 20, 2015

Seemingly optimistic! I will be buying out of curiosity. Come on Google, stop pulling the Apple games with stock....we all know you only sold a few thousand phones before you decided to place them out of stock. These phones have a lot going for them if advertised and placed on shelf's outside of Verizon....carriers have to have it to succeed.

5. BradyCrack

Posts: 835; Member since: Dec 29, 2015

4 million is a lot of google employees....

7. dnomadic

Posts: 443; Member since: Feb 20, 2015

Funny, but this phone may be something special...I hope since it is costing a 3 day cruise. Hopefully competition for Apple in the next 3-5yrs.

8. BradyCrack

Posts: 835; Member since: Dec 29, 2015

We shall see, I'm interested on googles take on AI but I doubt it's enough to make Something better then the iPhone 7 or Note 7. Really disappointed in this years smartphones overall. It's all just a bunch of experimenting, fails and many explosions. Hopefully we see something excellent from google in the future.

14. dnomadic

Posts: 443; Member since: Feb 20, 2015

I think Google has better software, but they need to be less arrogant concerning their standing in the marketplace. Their name is great in search, not so much in mobile devices. Therefore, they need to market these phones as if their name is not Google search, but "no name" manufacturer otherwise they will always be a fringe player in mobile like HTC, Sony, and any other company not named Samsung and Apple.

6. BradyCrack

Posts: 835; Member since: Dec 29, 2015

4 million is a lot of google employees....

10. ibend

Posts: 6747; Member since: Sep 30, 2014

it will be a flop, just like HTC's flagship

12. Hyperreal

Posts: 361; Member since: Oct 08, 2013

HTC is not a flop. It is one of the best flagships on the market. If you dont agree it means that you know nothing about mobile market. Sales of HTC 10 is a flop but it has nothing to do with the product.

19. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Are you for real? whether it's a flop or not is based on sales. A great device that doesn't sell is still a flop.

23. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Price is not a barrier for me. I'll be ordering mine up soon. These phones seem great to me and are getting alot of unjustified hate. They were never meant to be budget devices. There are plenty of budget Android phones with amazing specs out there. And there are other phones with lesser hardware out there that cost just as much.

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