Google Pixel and Pixel XL sales skyrocketed during Black Friday weekend


Available to buy since late October, the Google Pixel and Pixel XL are two of this year's best high-end smartphones, and have the potential of becoming the most popular Google-branded handsets to date. According to mobile analytics company Localytics, during this Thanksgiving - Black Friday - Cyber Monday shopping period (November 24 - November 28), Pixel and Pixel XL activations in the US soared 112% compared to activations from all previous four weekends.

Verizon's appealing Black Friday Pixel deal must have helped sales, but perhaps not as much as you'd think. Reportedly, only 46% of the Pixel phones activated throughout the Black Friday weekend were Verizon models. The rest of 54% represents devices bought unlocked (starting at $649) either directly from Google, or from authorized retailers. As you probably already know, unlocked Pixel and Pixel XL handsets can be used on any US carrier.

Localytics also tracked activations of other mobile devices, finding that no other model experienced the growth that the Pixels did. For example, Samsung Galaxy S7 activations were up 36% during the Black Friday weekend, while iPhone 7 activations grew by 13%. This does not necessarily mean that more people bought Pixels instead of Galaxy phones or iPhones. We don't have exact sales numbers, but it's probably safe to assume that iPhones and Galaxy models sold better than Pixel phones overall.


A few days ago, analysts estimated that Google would sell about $2 billion worth of Pixel phones by the end of 2016 - around 2 million units in total. Next year, up to 6 million Pixel and Pixel XL units could be sold.

Unlike Nexus handsets, which were usually seen as niche devices, mainly catering to Android enthusiasts and geeks, the new Pixels seem to be Google's first smartphones made for the masses (even if they're pretty expensive).

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source: Localytics

Related phones

Pixel
  • Display 5.0" 1080 x 1920 pixels
  • Camera 12.3 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 128 GB
  • Battery 2770 mAh(26h talk time)
Pixel XL
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12.3 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 128 GB
  • Battery 3450 mAh(32h talk time)

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39 Comments

1. bustafone

Posts: 20; Member since: Feb 08, 2015

But.. but... it is way overpriced.

9. applesnapple93

Posts: 301; Member since: Jan 06, 2016

sales skyrocketed because verizon was selling it as a black friday deal for $10 a month for 24 months. so you got the phone for $240 which im sure everyone and their mother took advantage of. Highly doubt anyone bought the thing full price from the google store who was promoting free shipping and 60 day return policy as a deal....

13. sgtdisturbed47

Posts: 965; Member since: Feb 02, 2012

If it weren't for the deal that Verizon was offering, the sales numbers would be flat. $240 is just right for that device.

37. vincelongman

Posts: 5653; Member since: Feb 10, 2013

"Reportedly, only 46% of the Pixel phones activated throughout the Black Friday weekend were Verizon models. The rest of 54% represents devices bought unlocked (starting at $649) either directly from Google, or from authorized retailers." 112% in total 60.5% (Unlocked) + 51.5% (Verizon)

17. biophone

Posts: 1994; Member since: Jun 15, 2011

54% non verizon. Got one for 360 (128 gb)

24. Scott93274

Posts: 6030; Member since: Aug 06, 2013

If you bothered to read the article, it states that the majority of sales for the time period was actually not on Verizon.

30. Dr.Phil

Posts: 2314; Member since: Feb 14, 2011

The problem isn't who sold the Pixel phones, it's the misleading graphic. It doesn't mention an actual number, just a percentage. Let's just follow along here on some logic: The S7 sold about 26 million in the first half of this year which comes out to roughly a million S7s a week (52 weeks in a year divided by 2). So a 36% increase in activations could represent an estimated 1.36 million devices sold. The Pixel, even by the most positive of estimates, is supposed to sell 3 million by the end of this year. That comes out to roughly 300,000 sales a week (I took 3 mil and divided by 10 weeks). So a 112% increase in activations could represent about 600,000 sales for that particular week. Like the article mentions, until you have actual raw sales numbers it's hard to predict how popular this means the device really is.

34. Finalflash

Posts: 4063; Member since: Jul 23, 2013

True that but compared to last year where iPhone 6s/plus sales went up by 35% and 29% respectively, this year was quite a disappointment. You have to remember that no one in the consumer space really knows about a "Google" phone and this kind of publicity and spread will make bigger and bigger dents in Apple's armor as time goes on. This is the first real competitor to the iPhone from an American company with a brand image as big as Apple themselves. So this is going to be a big deal going forward regardless of absolute numbers.

2. darkkjedii

Posts: 30900; Member since: Feb 05, 2011

All the devices in the info graphic are some great tec . Nice lineup.

3. mikedemoda

Posts: 127; Member since: Mar 19, 2010

well, knowing Verizon was almost giving them away, it comes as no surprise

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Excuse me? When the iPhone 7 came out, all the carruer were giving them away. The iPhone 7 was free from day one and has remained such. Even right now you can get an iPhone 7 free is you bring in a trade. At first you didn't need to trade at all. Just sign a device payment plan. Carriers have already bought the phone from the OEM. Apple and Samsung both are paid first. The carriers can resell them at whatever cost theybwant to get you to sign. For what carriers charge for data and plans, they still get their money and then some. There is nothing wrong with free. You act like carriers don't conceal on other phones to increase sales and get more new signups.

4. phonehome

Posts: 812; Member since: Dec 19, 2014

Nice phone. Now fix the next iteration. By fix I mean a removable battery. A front home button if so much bezel remains. SD card support - if not that, then 200gb free Drive space to owners. A smart stylus even on the smaller variant would be nice. Stil waiting for the perfect phone. Though the Galaxy S5 and Note 4 came close (then Samsung went backwards and even literally burned up).

5. Awalker

Posts: 1968; Member since: Aug 15, 2013

Just get a Samsung phone then. The things you listed are not Google's priority.

32. sgodsell

Posts: 7028; Member since: Mar 16, 2013

Get the LG V20. It has a removable battery, micro SD card slot, comes with 100 gb of free Google drive storage, great metal build, dual cameras. It is one of the only devices left that includes an IR blaster. As far as the finger print scanner. That really isn't a problem if you use a smartwatch like an Android Wear watch, or even a Pebble or Tizen watch. For that matter any Bluetooth device that you trust will work. Then you don't need to sign on using a finger print. It's called smart lock under the security settings.

36. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I think you mean a front fingerprint scanner, the home button is on screen.

6. EC112987

Posts: 1214; Member since: Nov 10, 2014

Got myself a pixel and I'm in love

7. Awalker

Posts: 1968; Member since: Aug 15, 2013

I've had the XL for over a month now. It's an awesome phone.

8. darkkjedii

Posts: 30900; Member since: Feb 05, 2011

How's split screen on it

11. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

http://www.technipages.com/google-pixel-use-apps-in-split-screen All nougat phone has this ability including my Nexus 6.

14. darkkjedii

Posts: 30900; Member since: Feb 05, 2011

Yeah, and that's a good thing. Android 7 looks to be awesome. I love the beta on the edge.

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Wasn't it announced recently that Google and Samsung were doing more together to make Android better and Google helping Samsung tone down TouchWiz. The Pixel is exactly wgatbthe iPhone should be right now and it's not. Soon enough Apple will have no choice but to start iOS, because iPhones sales are not going to sustain them much longer if they don't wake up. The next iPhone needs tonsreal the show. It needs to be more than catching up to the S6, it needs to be as good as the S8 or Apple is going to see the iPhone sales drop below 150M real fast.

16. Awalker

Posts: 1968; Member since: Aug 15, 2013

It works but I don't use it. I don't know why anyone would want to split a 5.5" screen into two smaller screens.

19. darkkjedii

Posts: 30900; Member since: Feb 05, 2011

We all have our likes and dislikes.

21. Scott93274

Posts: 6030; Member since: Aug 06, 2013

lol, I used it just to use it on my 6P, it was cool, but I've never needed to use it. but it's nice to know it's there if I need to reference two screens at once.

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Just like we don't understand why you wouldn't. Guess what, we don't have to understand why. The answer is easy to understand though. Some people value choice and some may be not as much. In some apps I would say it's not so great. But the main thing infuse it for is when I snap pictures and want to text them, it's not to drag and drop them from one screen and then justvvlose the half I don't need. Or maybe you prefer snapping, then you gotta open the gallery and choose which to sharebtpnyour sms app? It would be e1ually as useful on any device. It wasnt songreat on the S3 because it was to tiny, or even th3 S4. Butnrhe S5 was a huge improvement and of course the Note. Just remember, just something is gimmicky in nature, doesn't mean it's useless. Butbi can say with a certainty. That split screen is far more useful than 3D Touch.

38. EC112987

Posts: 1214; Member since: Nov 10, 2014

The spit is great! I love this phone. It's a power house

31. Sakeem

Posts: 857; Member since: Sep 05, 2012

I'm loving mine as well. Google did a good job with the software. No hiccups at all.

10. nate358

Posts: 63; Member since: Dec 24, 2013

Oneplus 3t seems better to me.... the Pixel needs to bring back front facing speakers and add full waterproofing and wireless charging.

22. Scott93274

Posts: 6030; Member since: Aug 06, 2013

Google rushed the phone to market. with the Pixel 2, I imagine that they'll right a lot of the wrongs with the freshman attempt. Looking forward to what the Pixel II has to offer.

33. sgodsell

Posts: 7028; Member since: Mar 16, 2013

The Moto Z is a better phone right now, especially since the Moto Z's are Daydream compatible now. Sure they do not have Google's Assistant, but they make up with all the mods. There is a new Tango mod. Along with all the other Moto mods.

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