Google Pixel and Pixel XL sales skyrocketed during Black Friday weekend
Localytics also tracked activations of other mobile devices, finding that no other model experienced the growth that the Pixels did. For example, Samsung Galaxy S7 activations were up 36% during the Black Friday weekend, while iPhone 7 activations grew by 13%. This does not necessarily mean that more people bought Pixels instead of Galaxy phones or iPhones. We don't have exact sales numbers, but it's probably safe to assume that iPhones and Galaxy models sold better than Pixel phones overall.
A few days ago, analysts estimated that Google would sell about $2 billion worth of Pixel phones by the end of 2016 - around 2 million units in total. Next year, up to 6 million Pixel and Pixel XL units could be sold.
Unlike Nexus handsets, which were usually seen as niche devices, mainly catering to Android enthusiasts and geeks, the new Pixels seem to be Google's first smartphones made for the masses (even if they're pretty expensive).
source: Localytics
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